Marketing
Self praise stinks. --[1]Czech proverb
Marketing is an unethical practice, plentifully used in [2]capitalism, of
forcing a product or [3]corporate propaganda by means of lying,
manipulation, tricks, brainwashing, torture, exploiting psychological
weaknesses of people and others. This manifests most visibly as
advertisements and commercials in media but also in other ways such as
fake product reviews, product placement in movies etc. Advertising is ever
present and unavoidable in capitalism, billboards now run along the roads
instead of trees, commercials yell from electronic devices that are
present everywhere, ugly cheap ads, slogans and flashing lights now cover
the art of architects -- indeed, there is a promise of ads being put in
the sky, people's dreams and thoughts themselves once technology allows it
(so called [4]"progress"). Marketing is one of the greatest [5]bullshit
industries ever to have seen the light of world and is not only torturing
the victims, but also wasting the enormous amount of effort of those who
create it.
Specific practices used in marketing are:
* Lies and falsehoods. Every ad will present the product as the best,
even though not all products can be best. Actors will be paid to lie
about how the product changed their life etc. -- so called
[6]astroturfing. Many times numbers and "facts" whose source is
difficult to trace will be completely made up. Fake discounts are
something constantly presented in ads.
* Extreme repetition/[7]spam: this includes repeating the same
commercial over and over (e.g. every 10 minutes) as well as repeating
the name of the product in a completely retarded way ("We recommend X
because X is the best. For more info about X visit www.X.com.
Remember, X is the best. Your X.").
* Psychological tricks such as abusing songs and shitty catchy melodies,
often raping existing good [8]music by for example changing the lyrics
and then repeating it so many times you never want to even hear the
original ever again. This abuses the fact that a song will stick in
one's head and keep torturing the individual into thinking about the
advertised product constantly. Similarly ads like to show food to
people in attempts to rise appetite in overweight people and so
literally posing a health risk to millions -- consider that most
people in the first world are overweight and should try to eat less
rather than more, ads are trying to force them to do the opposite (of
course additionally forcing food that's not healthy at all). Super
markets constantly change placement of items so that people always get
lost, spend more time in the shop, see more items and are more likely
to buy more things. Other tricks include shouting, fake empathy ("we
care about you" etc.) or creating the "[9]everyone does it" illusion
("look, all the cool teenagers in the world now switched to this
product!").
* Misleading statistics, presentation and interpretation of data. For
example any success rate will be presented as the upper bound as such
a number will be higher, typically 99% or 100%, i.e. "our product is
successful in up to 100% cases!" (which of course gives zero
information and only says the product won't succeed in more than 100%
cases). A company may also run its own competition for a "best
product", e.g. on [10]Facebook, in which all products are of course
their products, and then the winning product will be seen on TV as a
"contest winning product".
* Forcefully seizing attention: ads are present practically everywhere,
even embedded in "art" (even in that which one pays for like
magazines), in the sky (planes, blimps, drones, ...), they play on
every radio you hear in every shop, they pop up on electronic devices
one has paid for, they can't be turned off (and if you try to do it,
you're called a thief). They are present in education materials and
targeted at children. Audio of a commercial will be made louder to
catch an attention when it starts playing on a commercial break.
* bribing celebrities/[11]influencers. An influencer is nowadays a
culturally accepted "job" whose sole work consists of lying, forcing
products and spreading corporate propaganda.
* ...
These practices are not rare, not even close, they are not even a behavior
of a minority, not even of a small majority, they are not illegal and
people don't even see them as unusual or undesirable. Stop for a moment to
think about how deeply fucked up this is. People in the [12]US are so
brainwashed they even pay to see commercials (Super Bowl). Under
capitalism these practices are the norm and are getting worse and worse
ever year. [13]Boiling the frog works as expected.
A naive idea still present among people is that "ethical marketing" is
possible or that it's something that can be fixed by some law, a petition
or something similar. In late stage capitalism this is not possible as an
"ethical" marketing is a non effective marketing. Deciding to drop the
most efficient weapons in the market warfare will only lead to the company
losing customers and making place for [14]competition who embraces the
unethical means, eventually going bankrupt and disappearing, leaving the
throne to the bad guys. You want to do ethical marketing? You're simply
out, next in the line gets a shot. Laws will not help as laws are made to
firstly favor the market, corporations pay full time lobbyists and law
makers themselves are owners of corporations. A law that fixes marketing
would be a law that simply bans it -- do you think anyone is going to do
that? Even if some small law against "unethical marketing" passes, the
immense force and pressure of all the strongest corporations will work
24/7 on reverting the law and/or finding ways around it, legal or illegal,
ethical or unethical. You have a few peasants with banners pleading the
country's broken, corrupt non-working political system to shield them from
world's strongest market entities with billions of dollars at hand and
thousands of full time managers and layers who's only job it is to make
marketing happen by any means necessary. If you believe in a happy end
then it's incredible how naive you are, you must be more naive than a
kindergarden baby.
Another extremely childish idea is that "marketing serves the people by
informing them of new products" :D { I don't know, I always think
capitalists have at least one brain cell, but they always manage to
surprise me by saying something like this. ~drummyfish } This may not even
need much comment (it seems weird, like trying to explain that a book
dropped from a table will fall to the ground, feels extremely stupid) but
let's see: maybe in times of caveman when market was just invented ads
worked like this for exactly two days until one caveman realized he can
lie on the ad and if he paints a bigger picture on the wall the other
caveman customers will be more likely to buy his rocks than the competing
caveman's rocks; exactly at this day ads seized to be about informing
people and became solely used for forcing one's products and tricking
people, and trying to find ways around laws that tried to prohibit this,
spawning the endless bullshit war of advertisers and law makers. It's been
thousands of years now that ads have absolutely 0% informative value --
imagine an informative ad on TV, a simple white screen with text: "there
is a new shampoo in the shop". This literally doesn't even give any
information to the consumer, everyone knows there are shampoos in the
shop. Do you think there exists any marketing company in which they
wouldn't shit themselves in uncontrollable laughter if some of their
employee was like "we should make our ad less intrusive, it should only
inform the consumer about our product"? Are you really this braindead now?
Marketing people are [15]subhuman. Of course, let us be reminded [16]we
love all living beings, even subhuman, but the marketing trash not only
doesn't show any signs of conscience or [17]morals, they hardly seems
[18]conscious at all, they are just a robotic tool of [19]capitalism, more
akin monkeys -- however immoral shit they get into, they always just reply
"[20]just doing my job" and "[21]it pays well" to anything. What can you
say about someone who dedicates his life to [22]bullshit? And not just any
bullshit -- bullshit that makes other people more miserable. They make the
worst kind of [23]propaganda which literally kills people, they would
mercilessly torture children to death if it was on their contract. A
capitalist is screeching HAHAHA IT NOT THE SAME bcuz CHILREN ARE MAGICAL n
economy is pwogwesss, so this invalid. Indeed, it doesn't make any sense
-- a capitalist will stay what it is, the lowest class of brainwashed
[24]NPC incapable of thinking on its own. All in all, avoid anyone who has
anything to do with marketing.
Good things don't need promotion (it's true even if you disagree). The
bigger the promotion, the bigger [25]shit it is.
No, there is no such thing as a "non-intrusive ad", fucking capitalists
are trying to introduce a sense of guilt for not looking at what you don't
wanna look. The only non-intrusive ad is that which you don't see or hear
at all. Just [26]block all that shit if you can.
Watching ads leads to extremely fast onset of dementia and brain cancer.
Making ads means you already have dementia.
Links:
1. czechia.md
2. capitalism.md
3. corporation.md
4. progress.md
5. bullshit.md
6. astroturfing.md
7. spam.md
8. music.md
9. everyone_does_it.md
10. facebook.md
11. influencer.md
12. usa.md
13. slowly_boiling_the_frog.md
14. competition.md
15. biotrash.md
16. lrs.md
17. morality.md
18. consciousness.md
19. capitalism.md
20. just_doing_my_job.md
21. it_pays_well.md
22. bullshit.md
23. propaganda.md
24. npc.md
25. shit.md
26. adblock.md