Technology, Nostalgia and a nice price point is a very heady drug
=================================================================

I was recently reading a post that Kev Quirk wrote

~ The Casio F-91W Is the Best Smartwatch:
https://kevquirk.com/the-casio-f-91w-is-the-best-smartwatch/

But let's backup a little. It actually starts with a post by
@joel@fosstodon.org on the Fediverse,

https://fosstodon.org/@joel/109005194088466959

 ``
  Got this watch as a gift from an uncle a few years ago, had to
  change a battery to bring it back to life after a while, quite cool,
  I think
  
  Do you guys still go analog, digital or you rock a smartwatch or
  band?


[ Includes a picture of a nice Victorinox watch with an analog
interface ]

What follows are lots of posts about watches that various people like,
quite a number of which are classic Casios including the "best watch
ever made" (a.k.a. the Casio F-91W).

As you can guess from the title of Kev's post, he buys one and
[Spoiler alert] gives his Apple watch to his wife. The post proceeds
to explain why the F-91W is better than other "smart watches". Kev's
post amused me greatly because it is nicely written and because I have
seen this play out before. Indeed I suspect it played out a similar
way for many of the F-91W owners.

I am not going to go to great lengths to tell you why the Casio F-91W
specifically is the best watch because Kev and others already have
this covered. After you have read Kev's post, go to your favourite
search engine and search for "Casio F-91W" and you will find plenty of
other articles and videos along these lines.

After Kev posted a link to his post on the Fediverse, myself and
others replied. Here are selection of my interactions with Kev

https://fosstodon.org/@kev/109064252017612564

@kev
 ``
  I don't care what anyone says, the Casio F-91W is the BEST
  #Smartwatch on the market. :P

@ruari
 ``
  @kev Yes but Casio F-84W for me. It is essentially the same though.
  ;)


@kev
 ``
  @ruari what's the difference? Is it slightly updated internals or
  something?


@ruari
 ``
  @kev The internals are identical. It is just a slightly different
  design of the face and a watch strap that is a narrower. They were
  only ever officially released for the Japanese market and AFAIK are
  still more popular there than the F-91W.


@kev
 ``
  @ruari I wonder if it was the 84 I had when I was a kid then...It
  would have been before the 91 was released, and my parents would
  have definitely got the cheapest they could find.


@ruari
 ``
  @kev Unless they bought it from Japan, probably not.
  
  It could have been a Casio F-28W though. That one looks shockingly
  close to the F-84W but is no longer made.


@ruari
 ``
  @kev If you want that look you recall and intend to buy something
  new, the F-84W is therefore still probably your best bet.
  
  Even as an import is still costs almost nothing! ;)


@kev
 ``
  @ruari urgggg I'm soooo tempted to pick this up.


@kev
 ``
  @ruari I've bought 2 while going through the replies to this
  thread!! :D
  
  If I get the 84, that'll be 3!


@kev@fosstodon.org
 ``
  @ruari I bought it. :$


@kev@fosstodon.org
 ``
  @ruari It gets worse...I just bought a display case for them too.
  WHAT'S WRONG WITH ME???


@ruari
 ``
  @kev Nothing is wrong with you! Nothing at all!


As you can guess from my reassuring comment, I have fallen down this
rabbit hole myself. I own a bunch of Casio watches, most of which are
only minor variants of the same basic theme.

WHY!?
-----

I think there are a few things going on here and they boil down to

* Technology

* Nostalgia

* Style

* Price

In their own right these watches are technological marvels, showcasing
the great leaps made in the 1970s and 80s. They are very accurate even
by today's standards. I have an F-91W sitting on my desktop that has
lost one second of time over the course of several months! They are
not rated to be that accurate but F-91Ws often exceed their ratings.
Ask the people who regularly swim with them when they are only rated
as "Water Resistant" (which in the real world basically means splash
resistant).

In addition to accurate time, it displays the date, includes an alarm
and a stopwatch. If that wasn't enough you can (just about) read it in
the dark via its tiny backlight, it is basically waterproof and the
battery lasts for... well... forever? ;)

Which leads to the next bit, Nostalgia. I recall variants of these
watches owned by my father, my older brother and my various friends.
You also saw them in films. In Alien, Ellen Ripley wears two Casio
A-100s (albeit with some fancy customisation), while in Back to the
Future, Marty McFly sports a Casio CA-53W.

Back in those days, the tech was cutting edge and the price (while
cheap compared to "classic watches") was still enough to mean
something. Thus these watches were the kind of thing many geeky kids
lusted after, with some lucky enough to own. If you didn't have one or
perhaps even if you did, they felt special.

And the styling of these watches was (and is) certainly interesting.
They look nothing like the classic time pieces of old. In attempting
to look futuristic, they now look very dated, with strange design
choices like having their various features listed prominently on the
watch face. Thus you get phrases like "WATER RESISTANT" and "ALARM"
permanently on display. The F-84W even says "Lithium" because of the
'fancy' battery technology. XD And yet in other ways, these watches
are very understated. No diamonds or precious metals here. They have
very functional designs.

But now the real clincher... price. Technology has moved on and these
basic designs were perfected in the 80s, yet costs have continued to
decrease due to improvements in mass production. In today's money,
compared with a typical Western salary they almost feel like they are
free. I have paid more for a beer that I finished in 10 minutes than I
did for the F-91W I bought a few years back. And yet the F-91W will
last "forever".

And so it begins, you buy one and it is great. The only watch you ever
need! ... But wait, "This other [slight variant] looks nice and
perhaps feature X would be nice as well?". So you buy another... and
another... and... well you get the idea.

Good luck Kev, if you are anything like me, you will end up with far
too many of "the only watch you will ever need". :P

* * *