lol!! Yup. Well, I'm just the mouth - my brother's the pest
   they'll see! Gotta be an advertising wh*re sometimes - hate
   doing it, but it does work. The trick is not doing it *too*
   much. I'm looking into service magic again though - been a few
   years since I did. Looks like they improved their pricing
   structure a lot so it might be worth it for the lead generation.
   Still, my favorite is Word of Mouth. "Hey, so and so had your
   card / used you / heard good things about you" - for all the
   advertising (free and paid) that's still the #1 way we seem to
   get new customers.... "