The people that get the same things every day, consider
   reframing it: Imagine their lives are hectic. *Crazy. *They have
   a boss that makes impossible demands with inhumane timelimits,
   the men have nagging wives, the women have husbands who threaten
   them and kids who take advantage of them. All chaos and
   insanity. But then, they come to you. You and your store may be
   the ONE THING that is stable in their lives. You're their
   homebase. *You're their moment of sanity.