They'll find a way to monetize it. Still though, it'd be nice to have another universal format. Maybe this one will stick. The thing about flash is the interactivity of it. Flash games. If it's just a passive one-way format, then it's just another video/audio container, and HTML5 works fine. But if it's interactive *and* secure *and* open source *and* easy to make interactive things with, it could very well succeed in replacing a lot of HTML/CSS/Javascript BS which to me, is a greater problem than Flash, Why we're still delivering information on modified 1993 specs I'll never know. It never delivered on the promise and its crap but we keep heaping new... ok... I'll not rant on that. There *was* great hope with ... oh what is that called.. hm - there's a slideshow format that allows for delivery of videos, music, text, all at proper times, and easily scripted for interactivity natively... supported by most browsers... man I can't remember what it's called. Well in any case, I hope the replacement is an improvement. Honestly, I don't see why they can't develop backwards compatibility... but they won't. I just hope it's a decent thing they put out here.