That's the thing. It's in the land of promises and shoulds and
   belief and trust. I'm not taking away from the marvelous efforts
   for perfect data storage; such is impossible.

   But it all depends on how important your data is. Know where you
   data is. Know how it's stored Know how to retrieve it. This is
   true if it's art paintings in a museum or business data.

   Big company saying, "Trust Us, We Got You Covered"? Eh. I use
   cloud computing all the time. I have lots of data stored in
   uber-redundent backup systems whose location I only know the
   cities of.

   Yet, I also back up what matters to me to an external hard
   drive. Sometimes I even print out still. [not as much as I used
   to though; I've fallen behind on that]

   Things that are REALLY important to me, I have in different
   formats on different websites that are run by different
   companies.

   Multiple data centers handled by a single company, _still_
   amount to a single backup. A single takeover of a company and a
   single bad decision can lead to a data loss.

   So, I trust them but only up to a point. I don't expect
   long-term storage (in the span of 10-15 years) out of these
   systems.