Yes. I mean it can be a good cause but the choice of
   presentation can spoil it for me. I think what bothered me is
   that it was "over the top" so dramatically and here's the thing
   about raising the bar:

   It will raise future cynics who are even _more_ cynical than I.
   Maybe this isn't a bad thing, I don't know. But exposure to
   heavy-handed emotional manipulation causes one to grow dull to
   it after a while, and if you are young and growing up with it,
   it could make you downright heartless.

   I like having an emotional side - it's great with movies,
   empathizing with others, feeling their pain and joy, living
   vicariously through the triumphs and sorrows of others.

   But to guard the heart, I have to be wary of exploitation
   attempts.

   But if not careful, a guarded heart can become unreachable. "Oh
   look, another starving child" - 'click' "Oh look, my friend's
   kids haven't eaten in days, they're looking like those starving
   kids from that TV ad. Hah, poor kids - glad I'm not them" -
   walks away.