For example: Image. I project the image of a slightly nutty but
   honest guy who uses absurdity to educate. I fit the archetype of
   Doc Brown [back to the future] when I talk science, or the
   secret power behind the Illuminati when I talk politics.

   I even made myself President of Planet Earth when the new Earth
   Flag idea came out a few days ago. I even found a suitable theme
   song:
   [1]https://vine.co/v/ebwLp519pw2

   What does this have to do with what you're talking about? Know
   what stereotypes you are fitting, and you know a *lot more*
   about how people perceive you. The business operations is
   necessary for people organization - and I agree with you there,
   but you can go very far with image and no substance.

References

   Visible links
   1. https://vine.co/v/ebwLp519pw2