Of all of the topics of research, Ignoring is the one subject I
   Ignored 'til today - well, yesterday. But I saw this and was
   like, "wtf". I mean, I use the technique with *individuals* -
   but in the sense of ignoring their bad side and focusing on
   their good side. But I never expected to see the stuff about
   group-ignoring. Struck me right at my heart, it did. "