(2023-09-04) When marketing beats common sense... again
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Let's take a look at the official Panasonic's 3V lithium battery capacity
chart, shall we?

CR1616: 55 mAh
CR2012: 55 mAh
CR2016: 90 mAh
CR2025: 165 mAh
CR2032: 225 mAh

I chose the Panasonic brand for this comparison because that's what Casio
installs into their (CR-compatible) watches out of the box. Now, let me 
clarify the designations. In the CRxxyy type code, xx is the battery 
diameter in millimeters and yy is its thickness in tenths of a millimeter. 
So, for instance, CR2016 means 20 mm wide and 1.6 mm thick. You get the idea.

First, lets omit CR1616 as I just included it here to showcase there's no
need in it when we have CR2012. But some watch modules deliberately make you 
buy a more rarely occuring battery type that's not interoperable with 
anything else... just because. That's the first marketing trick I'm going to 
mention there, but in fact it's much less dirty compared to what I'm about 
to tell you.

Now, let's take three of my favorite Casio watch modules from all classes:
2719 (analogue, which is in fact Miyota 2S60 I've already written about), 
2747/5574 (ana-digi, the module is pretty much the same, only the display 
differs a bit) and 593 (digital, powers F-91W and a lot of other classic 
digital watches by Casio) as examples. The 2719/2S60 is powered by a CR2012 
and promises about 10 years of run time on this battery, which already is 
good enough, the 2747 promises the same ten years on the CR2025 battery, and 
the 593 module promises around 7 years on CR2016. Nice. But... can it be 
even better? So, I dismantled three Casio watches with these modules: 
MTP-1219A, AW-80 and F-84W respectively. Let me tell you what I saw there.

With the 2719 module (MTP-1219A), fitting even CR2025 there is definitely out
of question. It's too thick. With CR2016 though, it's a different story: the 
movement technically has nothing to prevent fitting it in there except the 
metal fixers tailored for 1.2mm height. But, with a bit of trickery and 
scotch tape on the metal caseback, it can be done and caseback screws down 
properly. So, we lost nothing but gained in longevity. How much did we gain? 
I'll calculate this a bit later. With the 593 module (F-84W), I was able to 
fit a CR2025 instead of CR2016 although the outer battery frame wasn't 
closing so nicely (by the way, not every genuine 593 watch even has this 
frame). Again, a bit of scotch tape on the caseback and we're good to go. 
With the 2747 module (AW-80), I managed to fit a CR2032 instead of CR2025 in 
the very same manner. And the movement started working even nicer than 
before (to be honest, I thought I had damaged that watch beyond repair with 
some of my previous experiments).

So, was it all worth the risks? Let's calculate the relative capacity
increase in each case. Upgrading from CR2012 to CR2016 leads to (90/55 - 1) 
* 100 = 63.6% more battery life (16.3 years instead of 10 years projection 
for 2719), upgrading from CR2016 to CR2025 leads to (165/90 - 1) * 100 = 
83.3% more battery life (12.8 years instead of 7 years for 593), and 
upgrading from CR2025 to CR2032 leads to (225/165 - 1) * 100 = 36.4% more 
battery life (13.6 years instead of 10 years for 2747/5574). And the real 
life figures can be even more stunning but these upgrades are significant 
even compared to what the manufacturer states. I mean we can confidently say 
something like 19 to 20 years for 2719 and 15 years for 593 and 2747/5574, 
provided we install an absolutely fresh battery and (in the latter two 
cases) don't use the piezo signal and backlight a lot.

Let me stress it again: if even I was able to fit CR2016 instead of CR2012,
CR2025 instead of CR2016 and CR2032 instead of CR2025 with little to no 
effort and screw the casebacks properly afterwards, there obviously were 
absolutely no technical obstacles for the manufacturer to support those 
longer lasting batteries in these watches out of the box. And the decision 
not to do this was a purely marketing one. And the fact this decision was 
made long before the newer trend of returning back to "3-year" SR batteries 
just proves that this struggle against common sense isn't a new thing at 
all, and it merely intensified during the last decade.

--- Luxferre ---