[HN Gopher] Ottawa pulls advertising, escalating showdown with F...
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Ottawa pulls advertising, escalating showdown with Facebook and
Instagram
 
Author : bparsons
Score  : 101 points
Date   : 2023-07-05 16:57 UTC (6 hours ago)
 
web link (nationalpost.com)
w3m dump (nationalpost.com)
 
| stewx wrote:
| The TLDR of this issue:
| 
| Canadian govt: When someone posts a link to a news article on
| Facebook, that is like stealing from that news publisher.
| 
| Facebook: Your logic makes no sense, but okay, we will stop doing
| that.
| 
| Govt: No, we don't want you to stop posting the links, we want
| you to pay a fee every time someone posts a link.
| 
| Facebook: No thank you.
| 
| Govt: You're bullying us and behaving irresponsibly! We won't
| stand for it!
 
  | jamincan wrote:
  | Isn't the issue that Facebook/Google don't just share the link,
  | they share the content behind the link as well?
 
    | bregma wrote:
    | Yes. These advertising companies extract the excess wealth
    | created by the labour of the news-reporting media without
    | compensation. The people of Canada decided that this is
    | unfair and not in their best interest. The advertising
    | companies decided it is not in their best interest to pay the
    | cost of leverage that resource for their wealth-extraction
    | strategies and are going to discontinue it.
    | 
    | Everyone wins.
 
      | stewx wrote:
      | > These advertising companies extract the excess wealth
      | created by the labour of the news-reporting media without
      | compensation.
      | 
      | I can't tell if this is serious or sarcasm. If it is
      | serious, can you explain how Facebook and Google are
      | getting rich from including links to news web sites on
      | their platforms? I haven't seen any evidence of this. On
      | the contrary, platforms like Facebook drive a lot of
      | traffic to news sites, which becomes ad revenue for the
      | news publishers.
      | 
      | > The people of Canada decided that this is unfair
      | 
      | Is there some polling to support this assertion? People may
      | want to "stick it to Big Tech" but most of the support for
      | this policy has come from legacy media who think that it
      | will bring in free money for them.
 
    | stewx wrote:
    | No, the entire complaint about Facebook and Google is the
    | _links_ themselves. It 's not anything about embedding
    | articles (which I don't think either company does). They just
    | show the headline and article metadata provided by the news
    | publishers.
 
      | tomComb wrote:
      | There are places where they embed the news itself, but
      | that's a separate issue that's already been resolved - they
      | pay the publishers for that. Ironically, one of the results
      | of bill C 18 is that those existing deals will get
      | cancelled.
 
    | JumpCrisscross wrote:
    | > _Isn 't the issue that Facebook/Google don't just share the
    | link, they share the content behind the link as well_
    | 
    | The fundamental issue is they "stole" the classified section
    | that paid for the content. (Secondarily, they commoditized
    | the content by owning the discussion around it.)
    | 
    | All that said, this is a solution that only makes sense to
    | folks in media. The right one is a tax that funds a subsidy
    | for news.
 
      | adjav wrote:
      | > The right one is a tax that funds a subsidy for news.
      | 
      | The thing here though is that the Canadian government
      | _already does this_. I really don 't understand their logic
      | with introducing this fee vs just raising the existing
      | subsidy directly.
 
    | fooster wrote:
    | Don't they use this?
    | https://developers.google.com/search/docs/appearance/snippet
 
    | halifaxbeard wrote:
    | Close. Sharing it on Facebook means you'll comment on the
    | story on Facebook and not on the linked website hosting the
    | comment. Facebook gets the linger time to show you more ads
    | but the organization doing the actual reporting misses out.
 
      | disgruntledphd2 wrote:
      | If someone didn't read the article, then why would you
      | expect them to spend time on your website?
      | 
      | This seems really odd to me.
 
    | Tyr42 wrote:
    | The text of the bill includes "indexing" and "ranking" as
    | equivalent to displaying. So even making them searchable
    | (with just links) would cost FB/G.
    | 
    | Also, the thumbnail/blurb is usually in the html head tag for
    | use like this. You can literally set it to "click through to
    | learn more" instead of a summary and FB would respect that.
 
| koboll wrote:
| "The party spent nearly $15,000 on over 1,000 ads in the past
| month."
| 
| Oh no! Fifteen thousand dollars?! I'm sure Facebook is shaking
| and crying and will reverse their decision immediately.
 
  | VancouverMan wrote:
  | I think you should re-read the article.
  | 
  | What you quoted seems to refer to what the Liberal Party of
  | Canada itself was spending, and the article makes it sound like
  | they plan to continue buying ads going forward.
  | 
  | Farther down in the article, it also mentions recent spending
  | by the federal government (rather than just the Liberal Party
  | itself), and that amount is significantly larger.
 
| intunderflow wrote:
| On the plus side, if Canada double down and lose it will set a
| strong global precedent against these rent-seeking laws.
 
| kazinator wrote:
| > _"Facebook has decided to be unreasonable, irresponsible, and
| started blocking news,"_
| 
| I don't feature news on my website. Am I also an unreasonable,
| irresponsible news blocker?
 
| snapplebobapple wrote:
| That should just be the default setting shouldn't it? Why are
| they wasting a bunch of money advertising on social media?
 
| tiffanyh wrote:
| Ironically, no FB users will be able to read about this from a
| Canadian news source.
 
  | ipaddr wrote:
  | Just the members in the media cartel. Still plenty of Canadian
  | news sources just not ones demanding payment
 
  | wvenable wrote:
  | It's kind of weird to describe FB users as being in a cage
  | where their browser is incapable of going anywhere else.
 
    | tiffanyh wrote:
    | But FB exactly wants users to stay within their "walled
    | garden".
 
      | wvenable wrote:
      | There are no walls in this garden. They might want people
      | to stay but they have to work for that.
 
| xdfil wrote:
| [dead]
 
| ipaddr wrote:
| I've never seen anyone appearing less qualified in parliament or
| interviews. Pablo Rodriguez isn't being roasted for his foolish
| responses and the Canadian media is losing credibility by taking
| sides. Seeing less national cartel linked media stories will do
| everyone good. The government not advertising on social media is
| positive.
 
| zpeti wrote:
| Oh no... bids for impressions will decrease in canada by:
| $0.00001.
| 
| This is just silly, this is the least of facebook's worries.
 
| onlyrealcuzzo wrote:
| I'm not sure I'd want my government spending money on ads anyway.
 
  | gruez wrote:
  | The government needs to get out messages to its citizens. If
  | ads on facebook is more cost effective than sending out mailers
  | or whatever, why shouldn't they spend money on facebook ads?
 
    | onlyrealcuzzo wrote:
    | Who is living under a rock and not getting bombarded with
    | political BS every second on FB but seeing FB ads from PBS?
    | 
    | I'm just not sure that's a good forum for governments to try
    | to get out a message.
 
      | throw0101c wrote:
      | If social media platforms can identify certain
      | demographics, like those who smoke cigarettes, then why
      | wouldn't the government use that to (e.g.) target ' _Would
      | you like help to quit smoking?_ ' program availability ads
      | to them?
      | 
      | * https://www.ontario.ca/page/support-quit-smoking
      | 
      | * https://www.canada.ca/en/health-canada/services/smoking-
      | toba...
 
        | rightbyte wrote:
        | The government can put ads on the packages of cigarettes
        | them self for free. Without the moral defeat of
        | benefiting from spyware.
        | 
        | Why would you want to waste tax money on Zuckerberg's
        | mansions.
        | 
        | Etc.
 
    | everybodyknows wrote:
    | Because it selectively reaches only Facebook users. So the
    | government can begin tailoring messages to certain
    | demographics, for maximum "effect".
 
    | BluePen7 wrote:
    | Because our government doesn't understand technology and
    | generally gets fleeced anytime they encounter it.
    | 
    | Remember the Phenix pay system? It was an IBM project that
    | was supposed to save us 70 million a year, instead they paid
    | IBM an additional 2+ BILLION to try and fix the broken crap
    | they'd delivered. Never even worked, they're currently taking
    | bids to replace it already.
    | 
    | 80% of public servants had pay issues, many were foreclosed
    | on because they couldn't pay their mortgages, someone even
    | killed themselves.
    | 
    | And we expect the Canadian government to accurately determine
    | ROI on digital ad spend? That's hard enough for skilled
    | people in the space (some who have found it to have no effect
    | altogether). Our government is simply going to be fleeced for
    | every penny they have (and then some).
    | 
    | Remember, these are the same people who shut down the CRA
    | website every night. Can't even access your tax info after
    | hours.
 
      | derefr wrote:
      | > Remember the Phenix pay system? It was an IBM project
      | that was supposed to save us 70 million a year, instead
      | they paid IBM an additional 2+ BILLION to try and fix the
      | broken crap they'd delivered. Never even worked, they're
      | currently taking bids to replace it already.
      | 
      | Do you really believe that this was a result of bad in-the-
      | moment decision-making at all levels, instead of a result
      | of being trapped by previously-negotiated long-term vendor
      | exclusivity agreements?
      | 
      | (In my experience, governments are generally _good_ at
      | cutting their losses -- they 're far more rational re: the
      | sunk-cost fallacy than individual people are. So it would
      | be surprising to me if this were true.)
 
        | AlbertCory wrote:
        | Actually, they're as bad as everyone else at that, e.g,
        | Obamacare website; state of Maine website; lots more.
        | 
        | And then we have, by three or four orders of magnitude,
        | the great Sunk Cost Fallacy of all time, by anyone ever:
        | 
        |  _Not ending World War One in 1915, 1916, or 1917_ : "All
        | those lives and treasure we've spent! We have to get
        | something for it."
        | 
        | And so we had the Spanish Flu, which killed more than the
        | combat deaths, and of course, the combat deaths.
        | 
        | https://www.history.com/news/spanish-flu
        | 
        | Not to mention World War Two.
 
      | babypuncher wrote:
      | Sounds to me like you should fix those problems rather than
      | just giving up altogether.
      | 
      | The idea that there is something fundamental about
      | governments that maeks them incapable of doing these things
      | correctly is nonsense.
 
  | bawolff wrote:
  | Idk, if we could bring back the heritage minutes and the
  | canadian house hippo, I'm all for it.
 
  | vortext wrote:
  | I don't agree with the bill, but yes, I don't want the
  | government to spend money on Meta ads either.
 
| jklinger410 wrote:
| Facebook holds all the power here. Canadian gov't ad spend is not
| a significant cudgel.
 
| grf27 wrote:
| Isn't the issue that Google/Facebook sell ads and make money from
| linking to news sources? And those news sources have their costs
| but don't see any income?
| 
| I think about this often when I read a story on some small-town
| newspaper, and know that the newspaper is making nothing off of
| me and millions of others reading their story.
| 
| Didn't Australia implement a similar law and get Google/Facebook
| to pay something?
| 
| There's a similar issues with some news sites basically copying
| or rephrasing the content of a newspaper story. I've seen news
| stories by third-parties, where the story lists their source as
| "The New York Times"
| 
| It's tough to figure out a way to compensate the people who
| create the news, and the people who disseminate the news.
 
  | foogazi wrote:
  | > And those news sources have their costs but don't see any
  | income?
  | 
  | Don't those news sources have ads too ? How are they making
  | income from local views?
 
    | babypuncher wrote:
    | Because very few people click through to the article, they
    | just read the headline, summary, and comments on Facebook.
    | Facebook is capturing most of the economic value generated by
    | these articles.
 
      | ipaddr wrote:
      | Reminds me of hackernews. I'm doing it now (commenting)
      | without visiting the site because I'm aware of the story.
 
      | Marsymars wrote:
      | Eh, I'd content that most of the economic value is captured
      | by users reading the articles. The comments and ads are
      | near-zero-sum in the aggregate, if that.
 
    | grf27 wrote:
    | Yes they do. But the income from one story doesn't pay the
    | cost to generate all the other stories that the paper
    | produces. According to our local paper that just shut down,
    | their ads couldn't compete with the ads on Google/Facebook.
    | 
    | So the only profitable stories are very narrow, or the click-
    | bait type that might be picked up by Facebook, assuming that
    | Facebook doesn't just extract and show the core of the story.
    | 
    | This isn't a new problem. A friend of mine used to do
    | articles on historical issues and post them on his blog. They
    | were good enough that there were other sites that would just
    | copy them and change the byline to themselves. Grounds for a
    | lawsuit, but the cost of the lawsuit and the tiny amount of
    | damages made it impractical. Now he does the articles but
    | tries to sell them to publishers. His income from that is now
    | so tiny that it's no longer cost effective.
    | 
    | Local papers now are money-losers, and the centralization of
    | those many papers in the hands of a few corporations seems
    | more to provide political influence than make money from
    | news. In our recent election, the 160 papers owned by one
    | corporation all made the same political endorsements.
    | 
    | Australia's moves to charge for local news was a first, I
    | think, and at the time there was comment that it could be the
    | wave of the future. Google/Facebook have financial incentive
    | to try to head off the same action in other countries.
 
  | PulpNonfiction wrote:
  | [dead]
 
  | rossjudson wrote:
  | If you'd like to understand what Google is actually _doing_
  | with the news, it 's outlined here.
  | 
  | https://www.ourcommons.ca/Content/Committee/441/CHPC/Brief/B...
  | 
  | And Jeff Elgie provides an informed view:
  | 
  | https://www.linkedin.com/pulse/village-medias-c-18-update-je...
 
  | darkclouds wrote:
  | > I think about this often when I read a story on some small-
  | town newspaper, and know that the newspaper is making nothing
  | off of me and millions of others reading their story.
  | 
  | How do you think University's and teachers feel? They teach
  | millions of people who later go on to make lots of money off
  | the efforts of the educational establishment and educator,
  | although in this case I seem to remember Zuck dropped out.
  | 
  | Perhaps Govt taught him, if you are big enough, you can do wtf
  | you like, so maybe he's a modern day Robin Hood like figure?
  | Robbing from the rich to give to the poor?
 
  | halifaxbeard wrote:
  | My understanding of the core issue is people aren't clicking
  | through to read the article, but they're commenting on Facebook
  | based on the headline. Facebook gets ad views and user-
  | generated content/comments, and the organization doing the
  | reporting sees nothing of the economic value generated in this
  | scenario. (Hacker News is specialized in audience and news orgs
  | generally aren't posting all their stories here)
  | 
  | CBC tried to head this problem off by disabling comments on all
  | their Facebook posts so people would comment on CBC.ca.
 
    | wvenable wrote:
    | My issue with this, is this a problem that needs to be
    | solved? Do we need to guarantee monetization of every human
    | interaction?
    | 
    | If my friend and I go a cafe, see a newspaper headline, and
    | have a discussion about that headline without ever opening
    | that newspaper should the cafe have to pay for that
    | discussion? Why should any media adjacent interaction
    | anywhere happen without payment? If the cafe is playing
    | music, they're paying licence fees for that. Why not
    | everything?
 
      | grf27 wrote:
      | No, but if you're a government seeing your media industry
      | shrinking because they can't make a profit to sustain
      | themselves, meanwhile others are profiting off their work,
      | then you want to try something, and I guess this is their
      | attempt.
      | 
      | One of the other solutions proposed was taxes on media
      | aggregators. This is similar to the taxes on entertainment
      | aggregators currently in place that pay into a fund that
      | supports domestic entertainers. These approaches have lots
      | of complications.
 
        | wvenable wrote:
        | The real threat to local news is Craigslist and Facebook
        | marketplace. Local newspapers were mostly funded by their
        | classifieds section. The news is merely to bring eyeballs
        | to those ads.
        | 
        | When the market for classifieds disappeared, there was no
        | longer any financial support for local news.
        | 
        | You could even argue that newspapers were only viable
        | businesses because they had a monopoly over the local
        | distribution of information. It was never the news itself
        | that was profitable but being the local gatekeeper of
        | that news. The Internet destroyed that entirely.
 
        | JohnFen wrote:
        | > Local newspapers were mostly funded by their
        | classifieds section.
        | 
        | Local newspapers (at least in my US state) were mostly
        | funded by their commercial ad placements, not by the
        | classified section. Classified ad revenue and the
        | purchase price of the paper were minority fractions of
        | their revenue.
 
        | wvenable wrote:
        | Most reports have classified ads at at least 1/3 of total
        | ad revenue for newspapers. Some sources show higher but
        | none lower.
 
        | delfinom wrote:
        | > because they had a monopoly over the local distribution
        | of information
        | 
        | Not to worry, several US states still have draconian laws
        | to keep the local newspaper in business. In NYS, when you
        | start a LLC or corp, you have to publish an announcement
        | in 2 papers in the state announcing it and get
        | certificates from the paper proving it. Of course there
        | are ever so convenient "business papers" to leech off it.
        | Some law makers tried to change that a few years ago and
        | queue the lobbyist outrage.
 
        | wvenable wrote:
        | Governments pick winners and losers. For all these laws,
        | like this Canadian law and the one you mention, there are
        | plenty of business models that disappear without anyone
        | doing anything about it.
        | 
        | I feel that if there is still a market for news then the
        | market will figure it out. We should make laws encourage
        | smaller players and avoid monopolies. Instead of making
        | laws that transfer money from one giant corporation to
        | another giant corporation. But that'll never happen
        | because giant corporations have all the influence.
 
        | EatingWithForks wrote:
        | I actually don't think the Internet has been a good
        | substitute for a local distribution of information. It's
        | too global and too big. There's people who aren't from a
        | neighborhood talking about it and skewing information
        | about that neighborhood. Portland's supposed to be
        | literally a BLM-flagged wasteland or something, y'know?
        | 
        | I'd really love for there to be a local newspaper that
        | tells me a new bakery opened in town, or that the
        | elementary school passed a new measure for students, or
        | that there's going to be an art exhibit presented by some
        | local artists. I want to know when there are some foster
        | kitties looking for temporary homes, and a little
        | articles about people who go all-out on halloween decor.
        | The internet doesn't give this to me, not without a load
        | of muck.
 
        | wvenable wrote:
        | My go to solution for that was reddit.com/r/somecommunity
        | which was local enough to have posts about lost cats and
        | dogs.
        | 
        | More than once local media near me has literally just
        | published a story that was first posted as text to
        | Reddit.
 
        | EatingWithForks wrote:
        | I've tried this strategy but often r/somecommunity is
        | either never used by people who live there/is too small
        | to be useful, but the bigger neighborhood/city is
        | absolutely astroturfed by people who don't live there.
 
        | wvenable wrote:
        | I do live in a country with a disproportionately large
        | Reddit population.
        | 
        | I guess you just have to get everyone together in one
        | place -- but that place could still be on the Internet.
 
        | JohnFen wrote:
        | > I actually don't think the Internet has been a good
        | substitute for a local distribution of information.
        | 
        | It started off looking very promising for that sort of
        | thing -- but when people fled for the likes of large
        | social media properties, that killed things dead.
        | Facebook, Reddit, etc., are very bad at encouraging local
        | community.
 
        | admax88qqq wrote:
        | I disagree.
        | 
        | I'm a member if many local communities on Reddit and
        | Facebook.
        | 
        | Where I live, Facebook Marketplace is _the_ place to go
        | to buy and sell used goods. And it is absolutely hopping
        | in my community. So much waste is averted from landfills
        | due to the platform Facebook provides, which has good
        | search, and a reasonable UX.
        | 
        | If all we had were the old school classifieds in the
        | newspaper, I doubt nearly as much activity would happen.
        | 
        | HN just loves to shit on social media and lament the fall
        | of old school local news, but I think that's just rose
        | coloured glasses.
        | 
        | Through Facebook I do local second hand shopping, I
        | discovered and am and member of several local niche
        | sports and activity groups. And I see local news through
        | the eyes and mouths of locals talking about it rather
        | than what the one or two employed local journalists
        | think.
        | 
        | If all you do is scroll /r/all or your Instagram feed
        | than sure you're not getting local info, but you get what
        | you consume.
        | 
        | And I say this as someone who doesn't like Meta/Facebook
        | and would delete it in a heartbeat if there was a viable
        | alternative, but the matter stands it _does_ support and
        | encourage local communities and content in some places.
 
        | mcpackieh wrote:
        | The real threat to local news is national/international
        | news. An organization selling a story to the entire
        | anglosphere has an advantage over an organization trying
        | to sell a story to just one town or country. Both stories
        | cost about the same to write and distribute, but the
        | story with [manufactured] international appeal has
        | massively more earning potential. So newspapers with a
        | focus on national news (NYTimes, WaPo) end up killing the
        | local newspapers even in big cities like Chicago. And the
        | same dynamic applies internationally; the organization
        | which is best at manufacturing international interest for
        | their stories will have an advantage over any
        | organization that focuses on national news with national
        | interest.
        | 
        | If the intention is to get Canadians to focus more on
        | local news, making Facebook pay to link to local news is
        | completely backwards. Facebook will (and apparently has)
        | simply transition to showing cheap international news.
        | Instead, Canada should be making Facebook pay when
        | linking to foreign news, or paying Facebook when linking
        | to local news.
 
        | delfinom wrote:
        | I would argue many local papers could just be a monthly
        | town newsletter. Lol.
 
      | s1artibartfast wrote:
      | This is a perfect example of how people confuse causality
      | and responsibility. They are not the same.
      | 
      | Trying to monetize and compensate for every externality is
      | absurd.
      | 
      | If I make coffee at home that causes a coffee shop to lose
      | out on Revenue. Surely I'm not responsible for paying the
      | coffee shop for the Lost Revenue.
      | 
      | If I do go to the coffee shop, should the coffee shop have
      | to share their revenue with the car company because it gave
      | me a reason to drive my car?
      | 
      | In this case, social media makes money because people talk
      | about news online instead of actually read it. This doesn't
      | make social media companies responsible for the fact that
      | no one wants to read a news article.
 
        | fireflash38 wrote:
        | Your analogy is flawed. It's like someone consuming
        | coffee but not wanting the persons who grew the coffee
        | beans/roasted/brewed it to be compensated.
 
        | wvenable wrote:
        | Your analogy is flawed. It's like someone _smelling_ the
        | coffee but not wanting to compensate the person who grew
        | /roasted/brewed the coffee.
 
        | telotortium wrote:
        | If the persons who grew the coffee beans/roasted/brewed
        | gave the beans away without asking for compensation
        | because they hoped to obtain ad revenue, most people
        | wouldn't go out of their way to pay the bean producers.
        | 
        | Canadian news media (unlike the vast majority of US news
        | media besides NPR and PBS) is very significantly
        | government subsidized, so this bill is really a stealth
        | tax on Meta and Google.
 
        | s1artibartfast wrote:
        | I think it's like someone talking about coffee, because
        | that's literally what they're doing, talking about the
        | news.
        | 
        | If people were actually consuming the news and reading
        | articles, it wouldn't be an issue.
        | 
        | Nobody wants to drink the nasty coffee, they just want to
        | talk about how bad it is.
        | 
        | If we want to be a hyperbolic about causality, both
        | social media and news outlets should be paying the school
        | shooters for creating the news
 
      | PhasmaFelis wrote:
      | > My issue with this, is this a problem that needs to be
      | solved? Do we need to guarantee monetization of every human
      | interaction?
      | 
      | The failure of traditional news funding models, and their
      | replacement with clickbait, has already caused devastating
      | damage to...well, to society in general, honestly, but
      | certainly to anyone trying to produce a balanced,
      | informative news service. I can't blame publishers for
      | trying to find _something_ to keep them out of the Buzzfeed
      | gutter.
      | 
      | I don't think this idea actually helps at all. But I get
      | why they're desperate.
 
      | doublebind wrote:
      | I believe the problem is that the situation you describe
      | occurs on a much bigger scale. It's no longer you and your
      | friend in the cafe; it's millions of people looking at the
      | headline on the screen.
 
        | wvenable wrote:
        | The scale has always existed. Thousands of cafes filled
        | with millions of people.
        | 
        | Even on Facebook, if I comment on a headline it's still
        | just me making that comment. I, singular, provide some
        | value to Facebook by being there and no value to
        | newspaper because I didn't click though. If Facebook
        | didn't exist, the value I bring to the newspaper by not
        | reading it is the same.
 
      | arrosenberg wrote:
      | In your example the cafe isn't monetizing the fact that you
      | view the headline and comment, which inherently increases
      | the advertising value of the cafe (i.e. more people won't
      | come to the cafe because of the headlines and their need to
      | comment on it) and which captures significantly more value
      | than everyone else involved. You just read the headline, a
      | few people buy the paper and everyone is equitable and
      | happy.
      | 
      | If Meta wants to pay 100% tax on their ad revenues to fund
      | journalism, all they have to do is say so.
 
        | wvenable wrote:
        | This theoretical cafe is monetizing the fact that people
        | come and hang out and have discussions and order some
        | coffee. The place is filled with games and magazines and
        | newspapers that anyone can open a view the advertising
        | within. But I never bother, I just read the headlines and
        | discuss those without ever looking inside.
 
        | arrosenberg wrote:
        | > This theoretical cafe is monetizing the fact that
        | people come and hang out and have discussions and order
        | some coffee.
        | 
        | Therein lies the difference.
        | 
        | 1. People come and hang out - can't effectively do this
        | on Meta sites, though their VR push seems aimed at trying
        | to fulfill this need. I would also put "read the
        | newspaper" under this category.
        | 
        | 2. Have discussions - for varying definitions of
        | "discussion", this is where Facebook is heavily
        | monetized.
        | 
        | 3. Order some coffee - again, can't effectively do that
        | on any Meta sites.
        | 
        | Given that parks exist without coffee shops, we can infer
        | that 3 is what coffee shops are monetizing, while 1 and 2
        | act as an additional enticement.
        | 
        | The newspapers suffer because, even though YOU may only
        | comment on the headlines, there are plenty of people who
        | go to the coffee shop and don't think twice about buying
        | the paper to read or do the crossword puzzle. The
        | newspaper is able to monetize 1 and 2 and the coffeeshop
        | monetizes 3 - everyone is equitable and happy. On
        | Facebook, Facebook monetizes 2 and claims (without much
        | proof) that they are providing 1 as a service to
        | customers. No coffee is ever served - everyone but Meta
        | is unhappy.
 
        | wvenable wrote:
        | A newspaper doesn't monetize #1 (People come and hang
        | out). Facebook is, first and foremost, a social media
        | platform. People go there to learn about what other
        | people they know are doing. So the cafe and Facebook have
        | the most in common there. The cafe monetizes that hang
        | out by selling you coffee and Facebook monetizes that by
        | showing you ads.
        | 
        | Newspapers are very much secondary to both businesses.
        | They enhance the experience but are not fundamental to
        | it. They also both provide a service to those newspapers
        | by providing a point of distribution. People might, as
        | part of their experience in the cafe/Facebook, read the
        | newspaper.
 
    | mcpackieh wrote:
    | > _My understanding of the core issue is people aren't
    | clicking through to read the article, but they're commenting
    | on Facebook based on the headline._
    | 
    | If this is the meat of the matter, then how does asking
    | Facebook to pay for links/headlines address the problem?
    | Whether or not facebook pays for linking to news stories, the
    | discussion on facebook remains vapid and the public isn't
    | properly informed.
    | 
    | Unless the idea was to make Facebook remove the
    | links/headlines and drive traffic back to the news websites,
    | which is what happened.. so why are they complaining now that
    | it has played out that way?
 
      | brailsafe wrote:
      | * * *
 
    | tensor wrote:
    | Correct. Essentially the root of the issue is that the news
    | sites believe that the value is in their article, but in
    | reality for the majority of users the value is in the
    | headline, which the news sites give away for free along with
    | the link so that they can be indexed.
    | 
    | In my opinion, the answer here is for the news sites to not
    | show any headlines for free, and require a login to access
    | all content. Then, they are free to negotiate with google and
    | meta and others if those companies want access to the
    | content. It wouldn't require any new laws.
    | 
    | They would need to solve users being able to post links, but
    | a link shortener of sorts forcing the user to write their own
    | headline in the post would probably do the trick. Most people
    | would still want to see the actual headline, and then they'd
    | be forced to login or at least view the page.
    | 
    | I'm very strongly against bill c18.
 
    | throw0101c wrote:
    | > [...] _but they're commenting on Facebook based on the
    | headline._
    | 
    | People have been not-reading and commenting since the early
    | days of Slashdot. See also Reddit and HN. :)
 
    | dmix wrote:
    | Oh god, comment threads on news sites are some of the worst
    | things on the internet. Never well designed, properly
    | threaded, each requires a different login, etc.
    | 
    | If that's the business they want to be in then they (and
    | every other news site) completely sucks at it and there's a
    | reason people want to talk on FB/Twitter instead beyond
    | network effects.
 
  | jsnell wrote:
  | > Isn't the issue that Google/Facebook sell ads and make money
  | from linking to news sources?
  | 
  | No. The law would apply even if Google and Facebook showed no
  | ads on a same page as a link to a news article, and made no
  | money from them. (And in fact, e.g. Google News does not show
  | any ads.)
  | 
  | > Didn't Australia implement a similar law and get
  | Google/Facebook to pay something?
  | 
  | Not really, no. Australia passed a law but didn't actually make
  | it apply to anyone. (Yes, seriously, the law is defined to
  | apply to a set of companies that the government designates at
  | their whim, and they've so far not designated any companies).
  | The deals that Google/Meta made with Australian news companies
  | are the same kinds of deals they've made in countries all over
  | the world without such a law, including Canada.
  | 
  | Those Australian deals will reportedly terminate if Google/Meta
  | are designated as being in scope of the law, so now any news
  | company with a deal has an incentive to argue against their
  | designation while a company without a deal will argue for. In a
  | similar vein, the deals in Canada are apparently going to be
  | terminated due to this law.
 
| zsz wrote:
| Although I confess I haven't completely kept up with this
| development (meaning, what I am about to say may be entirely due
| to my own lack of relevant knowledge in this case), I have
| noticed that there are occasional references made to a similar
| law that was passed in Australia (last year?).
| 
| Well, I'm surprised that no one's brought up a similar case that
| occurred in the EU and which focused primarily on Google's news
| aggregation service, rather than Meta's.
| 
| One significant difference was that the publisher/holding company
| initiated and won the lawsuit against Google at the national
| level (see for example this EFF article from 2014:
| https://www.eff.org/deeplinks/2014/12/google-news-shuts-shop...
| ). From what I vaguely remember about the case, Google's ability
| to shut down its news service in Spain only (while keeping it
| running in neighboring countries) was what ultimately allowed it
| to demonstrate that the news aggregation service had benefitted
| the publishers rather than costing them revenue, because once
| they halted their aggregation service in Spain only, Internet
| traffic to the publications affected was substantially reduced. I
| assume the lawsuits in Australia and now Canada were initiated on
| a similar premise, i.e. that Google, et al. Were negatively
| impacting revenue, rather than bolstering it by referring
| additional traffic beyond what they would otherwise receive. In
| other words,
| 
| In the European case, what happened next was that publishers,
| realizing they couldn't win at the national level (actually, they
| couldn't reasonably win at any level, since their principal claim
| had already been invalidated at the national level) took it up to
| the EU level. They still wanted to be paid of course, regardless
| of the validity of their allegation, so they figured that if they
| could get a law (or amendment) passed at the EU Commission level,
| then this would be binding for all member states--and Google's
| only response would be to shut down their aggregation service
| completely in the EU, or accept the demand to play for each news
| article headline/summary that was hosted on their site.
| 
| The amendment that was ultimately passed was something quite
| byzantine as well, since it forbade any exceptions (to prevent
| Google from only hosting headlines that came from blogs or other,
| relatively unknown news services that were prepared to "forego"
| revenue (due to Google reducing their visitor count, as claimed),
| in return for the privilege of receiving tons of exposure for
| being hosted on Google's aggregator. The idea was (IIRC) was that
| there would be a pool of funds that would be disproportionately
| divided based on the relative portion of total traffic that each
| site received--which, needless to say, benefitted the big and
| well known publishers, while hurting the smaller ones (blogs)
| that didn't receive much money from this pool, but was still
| forced by law to participate in this scheme.
| 
| Which brings me to the final point: if the law that was passed in
| Canada has anything in common with the EU law (ie to force Google
| to pay their "fair share"), then the case against Meta/Facebook
| is a legal extortion racket, sanctioned by the government.
| 
| There were numerous articles, legal opinions, etc posted around
| that time, several by the EFF (again, based on my vague
| recollection).
 
| infamouscow wrote:
| Seeding control of the mainstream media narrative over this silly
| law is going to have hilarious implications for the future of the
| Canadian government.
| 
| Most importantly, it's now 10x harder to control the narrative
| and for the government to manufacture consent.
 
  | cryotopippto wrote:
  | For this alone they will backtrack really fast.
 
  | kneebonian wrote:
  | It's cedeing not seeding.
 
    | Wistar wrote:
    | It's ceding not cedeing.
 
| adjav wrote:
| Note: This article is by the National Post, which is owned by
| PostMedia, who were one of the main backers of bill C18. Just
| something to keep in mind.
 
  | woodruffw wrote:
  | For those of us not from Canada[1].
  | 
  | [1]: https://en.wikipedia.org/wiki/Online_News_Act
 
  | gloryjulio wrote:
  | Upvote this post for the context. In the oligarchy society of
  | Canada, it's important to know who the big players are
 
| qqcqq wrote:
| There was another post that was on the front page earlier today
| that pretty much asked: if the [Canadian] government hates
| [Facebook] social media platform so much, why don't they just
| build their own? https://loeber.substack.com/p/10-why-is-there-
| no-government-...
| 
| And I agree with the author that it's sort of weird that for all
| the handwringing and grandstanding these governments are doing,
| none of them are willing to build a replacement platform for
| their users
 
  | crop_rotation wrote:
  | Network effects aside, Governments can not build social media
  | or any website competing with private markets (Even google with
  | unlimited pockets gave up on G+). Government just trying to
  | create a barebones micro-twitter straight from the rails
  | tutorial will easily cost millions of dollars to the taxpayer.
 
| Animats wrote:
| Why was the government of Canada advertising on Facebook and
| Instagram anyway?
 
  | version_five wrote:
  | Canadian political parties, when in power (and it's not a
  | partisan thing, they both do it) see fit to "advertise" their
  | party under a thin veil of pretending to advertise government
  | programs. The example that immediately comes to mind (despite
  | my distain for the current government) is the former government
  | who circa 2008 had advertising everywhere for their "economic
  | action plan" and how it was helping us. It was partisan garbage
  | paid for by taxpayers. They all do it.
 
  | vkou wrote:
  | Same reason it, and other governments advertise programs, PSAs,
  | etc, on television, YouTube, etc. It reaches eyeballs.
 
    | betaby wrote:
    | We have tax-backed CBC for that (+other tax supported media)
 
      | vkou wrote:
      | Which doesn't reach people who don't watch CBC/listen to
      | CBC radio. Many young people don't do either.
      | 
      | Most government advertising is brand/awareness advertising,
      | which is pretty cheap when other brands aren't competing
      | for the same keywords as you.
      | 
      | And the cost of running a government ad on CBC is non-zero.
      | It could be occupying space used for a program people
      | actually want to watch/listen to.
 
  | kernal wrote:
  | Tourism.
 
  | Marsymars wrote:
  | This is my take. Bad law, but the government should never have
  | been advertising there in the first place.
 
| web3-is-a-scam wrote:
| Nice. Less propaganda in my feed is a plus. Did they think this
| would somehow make me mad at Facebook? Thanks Zucc!
 
| DueDilligence wrote:
| [dead]
 
| regimeld wrote:
| As a Canadian, I find the current government's policy on the
| internet to be very 1990's. I fully support Google's and Meta's
| decision to remove Canadian news from their platforms. This is a
| complete "own-goal" by the government.
 
  | dmix wrote:
  | Probably the biggest self-own in recent memory.
  | 
  | I feel bad about the journos/web teams who have to suffer as a
  | consequence of the current gov and the rich Canadian media
  | aristocracy who pushed this through. But I can't say it's going
  | to immediately impact my life. I'm not a particular fan of any
  | of the Canadian media sites besides maybe the hyper local ones
  | like CP24. Nor would I touch the Canadian subreddits with a ten
  | foot pole to go discuss them (some of the worst parts of
  | Reddit).
  | 
  | Canadians are already obsessed with American news/politics
  | anyway. They will just be fed slightly more of that than before
  | on social media.
 
| alphanullmeric wrote:
| If you believe in the force is only justified in response to
| force principle, what force is Facebook using against Canadian
| broadcasters to justify being forced to pay a ransom?
 
| kneebonian wrote:
| > "We've met both Google and Meta multiple times to better
| understand the concerns. We believe we have a path forward and
| we're willing to continue talking with the platforms," Rodriguez
| said. "We're convinced what Google is asking at this moment can
| be done through regulations."
| 
| This here is the most concerning part. The government is making
| shady back room deals with large corporations. If I had to guess
| the nature of the deals is "we won't enforce anything or make you
| pay anything if you agree to ensure that stories that paint the
| government in an unfavorable light don't stick around."
| 
| Even if that's not what the deal is like now that is what it is
| going to turn into.
 
  | adjav wrote:
  | Given that's exactly what ended up happening in Australia I
  | wouldn't be surprised.
 
| chomp wrote:
| > Facebook has decided to be unreasonable, irresponsible, and
| started blocking news.
| 
| Are they acting unreasonably though? There is a product, and the
| government rules it has a price. Isn't Facebook allowed to go,
| sorry, I don't like that price?
 
  | fwlr wrote:
  | If you analyze news as a product, it's entirely reasonable for
  | Facebook to refuse a price they don't think is worth it. If you
  | analyze news as something more like "a right to information" -
  | "integral to the function of democracy", as it was taught to me
  | in school - then it does start to look unreasonable. The
  | Canadian government is simply equivocating between these two
  | analyses as it suits them (one could ask, if access to news is
  | so important, whether it's irresponsible and unreasonable for a
  | government to try to charge a fee for it).
 
    | bawolff wrote:
    | > If you analyze news as something more like "a right to
    | information" - "integral to the function of democracy",
    | 
    | I don't get it - in this analysis would my local coffee shop
    | have to buy and provide free newspapers to me?
    | 
    | I'm all for access to free press being a fundamental right.
    | Where you lose me is the part where a private corporation is
    | supposed to subsidize the production of news for me.
 
      | jtr1 wrote:
      | Meta is not your local coffee shop.
 
        | mcpackieh wrote:
        | But your local coffee shop probably _does_ have a
        | newspaper rack, so why is Facebook removing theirs such a
        | big deal? Grab a newspaper the next time you get coffee.
        | I don 't use any meta property at all and it hasn't
        | impeded my ability to read the news.
 
        | bawolff wrote:
        | What is the relavent distinction?
 
        | gameman144 wrote:
        | It might be worthwhile to point out which bits of an
        | analogy you take objection with when trying to refute an
        | analogy. Meta is _not_ my local coffee shop, but for the
        | sake of the argument it might be fine to interchange
        | them. If it 's _not_ fine to compare them as such,
        | pointing out what aspects you think break the comparison
        | is helpful, since it lets others in the discussion try to
        | come up with a better argument /analogy and elevate the
        | discussion overall.
 
      | bparsons wrote:
      | Between 1949 and 1987, US private companies were forced to
      | pay for and produce high quality news content under
      | guidelines set by the federal government.
      | 
      | One of the conditions of ABC, CBS and NBC being given
      | access to the airwaves was that they had to produce and
      | distribute high quality news broadcasts. News was
      | considered a public good.
      | 
      | From wikipedia:
      | 
      |  _The fairness doctrine had two basic elements: It required
      | broadcasters to devote some of their airtime to discussing
      | controversial matters of public interest, and to air
      | contrasting views regarding those matters. Stations were
      | given wide latitude as to how to provide contrasting views:
      | It could be done through news segments, public affairs
      | shows, or editorials. The doctrine did not require equal
      | time for opposing views but required that contrasting
      | viewpoints be presented. The demise of this FCC rule has
      | been cited as a contributing factor in the rising level of
      | party polarization in the United States._
 
    | mcpackieh wrote:
    | Even if you think newspapers are vital to democracy, that
    | doesn't oblige other businesses to sell newspapers. These
    | newspapers own their own distribution mechanisms (websites)
    | that are unaffected by the decision of one third party
    | website to part ways with them.
    | 
    | Okay, but facebook is really ubiquitous so that makes it
    | different... How is this any different from... the one
    | grocery store in town removing their newspaper rack? It's
    | _the one grocery store_ , everybody in town shops there so
    | that makes it super important or something. But the
    | newspapers are still free to mail their newspaper to
    | everybody's front door. They still have their websites too,
    | anybody who wants to read those newspapers can still do so.
 
      | derefr wrote:
      | It is, however, an interesting hypothetical to ask: if
      | journalism itself is _entirely_ unprofitable, such that
      | _all_ the newspaper companies eventually shut down, and
      | private journalism stops being done -- then what should we,
      | as a public, do to retain our duty to be informed? Can
      | there be such a thing as  "non-partisan state-sponsored
      | media"?
 
        | geodel wrote:
        | If there were any enforceable duty to be informed. People
        | would be buy newspaper subscriptions already to keep them
        | running.
 
        | betaby wrote:
        | > if journalism itself is entirely unprofitable, such
        | that all the newspaper companies eventually shut down
        | 
        | CBC and many other are backed by tax money. Some (many)
        | Canadians think that we overspend on CBC and other media
        | subsidies.
        | 
        | > Can there be such a thing as "non-partisan state-
        | sponsored media"?
        | 
        | It supposed to be CBC. Some (many) believe it fails its
        | goal.
 
        | vkou wrote:
        | > Can there be such a thing as "non-partisan state-
        | sponsored media"?
        | 
        | You can add enough layers of indirection and semi-elected
        | committees and cultural expectations to make it mostly
        | non-partisan (Think the process for awarding government-
        | funded research grants)[1], but a government devoted to
        | turning it into a partisan organ can, with enough effort,
        | eventually corrupt any such system.
        | 
        | That's why you need to push back, and punish governments
        | that are trying to shift cultural expectations that
        | prevent weaponization of various public institutions.
        | 
        | [1] The incentives for corrupting this are _far_ greater
        | for media than they are for science, so I can 't expect
        | it will work well in practice. PBS, NPR, CBC, BBC are
        | always a political football for this reason.
 
  | jasonlotito wrote:
  | Full disclosure, that's not the National Post saying this.
  | That's a quote from Heritage Minister Pablo Rodriguez.
  | 
  | The way you are quoting the remark, some might assume this is
  | the National Post saying this when it's really NP quoting
  | someone else. This isn't to imply you are misrepresenting
  | anything.
 
  | Brian_K_White wrote:
  | No FB fan but yeah exactly.
  | 
  | Yet another confusing the definitions of "what is reasonable"
  | and "what I think".
 
  | kayodelycaon wrote:
  | > Isn't Facebook allowed to go, sorry, I don't like that price?
  | 
  | It really depends on the laws involved. If the government
  | decides Facebook accepting certain terms is the cost of
  | business, then Facebook doesn't get a say in it. Kind of like
  | taxes. If you want to operate in a country, you're taxed
  | accordingly. In general, you don't get to not pay a tax just
  | because you don't want to.
  | 
  | Basically, if the law allows, they can. Reasonability doesn't
  | have a lot to do with things at the upper levels of government.
 
    | ecshafer wrote:
    | This isn't a tax though. This is mandating that company A
    | sell company B's product, and also pay a set price, which may
    | or may not be a fair price. Should a company be willing to
    | happily go out of business because they are not allowed to
    | sell at a fair market price?
    | 
    | This is actually a step further into absurdity since Facebook
    | is not selling news articles, they are merely linking them.
    | Its the equivalent of the Government telling me I need to pay
    | Nike $5 every time I say the word Nike to someone.
 
    | JumpCrisscross wrote:
    | > _Kind of like taxes_
    | 
    | A tax to fund a newspaper subsidy would make sense. This
    | isn't a tax. It's mandated commerce. We usually restrict that
    | for protecting protected classes.
 
| jszymborski wrote:
| I disagree with a lot of C-18 as-is, but I can't pretend like I'm
| not happy to see the fed gov't not spending ad dollars on Meta.
 
| smsm42 wrote:
| The funniest part:
| 
| > But the Liberal government's decision does not extend to the
| party. Liberal Party of Canada spokesperson Parker Lund said in a
| statement that the party would continue to advertise on Meta-
| owned platforms. According to the company's ad library, the party
| spent nearly $15,000 on over 1,000 ads in the past month.
| 
| So: we would not deal with FB because it's evil, unless of course
| it could help us personally to win the elections, in which case
| of course we'll deal with them. Taxpayer money is another
| business, this is what you use for posturing.
 
  | stubybubs wrote:
  | Honestly, it's pretty reasonable. This is what it looks like
  | when you really treat your party as separate from governance.
  | They are not using public funds for their advertising.
  | 
  | Contrast this with the last Conservative government, which made
  | all of its publicly funded announcements from "The Harper
  | Government" instead of "The Government of Canada."
  | 
  | https://www.canada.ca/en/news/archive/2012/06/harper-governm...
 
| wilg wrote:
| Should HN pay National Post for linking to this article?
 
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