[HN Gopher] Google gives Europe a 'reject all' button for tracki...
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Google gives Europe a 'reject all' button for tracking cookies
 
Author : amirmasoudabdol
Score  : 284 points
Date   : 2022-04-24 14:27 UTC (8 hours ago)
 
web link (www.theverge.com)
w3m dump (www.theverge.com)
 
| kqvamxurcagg wrote:
| Google of course would have known this UX was likely to be
| illegal but made the decision that any fine would be much less
| than the commercial benefit.
 
  | axg11 wrote:
  | It would be fascinating to see the design review document and
  | resulting launch metrics for this. Somewhere deep in Google
  | there is a written justification for the previous dark pattern.
 
    | tgsovlerkhgsel wrote:
    | If the people responsible for the decision listened to the
    | lawyers, I doubt there will be any written notes on this...
 
      | robonerd wrote:
      | Or they CC'd lawyers in all the discussions, ostensibly to
      | receive legal review but actually so they could later try
      | to hide those discussions from discovery under the pretext
      | of it being privileged attorney-client communication.
      | 
      |  _" Google routinely hides emails from litigation by CCing
      | attorneys, DOJ alleges"_ https://arstechnica.com/tech-
      | policy/2022/03/google-routinely...
 
        | anticensor wrote:
        | As soon as you add a third party as a carbon-copy
        | recipient, you lose the privacy privilege of the
        | attorney-client communication.
 
| NelsonMinar wrote:
| I've noticed when I go to configure my cookies on European sites,
| most of them default to all the tracking stuff turned off. Is
| that typical? Is it required by the law? They still do everything
| they can in the UI to encourage you to "accept all", but there's
| generally a single button to click to "reject all" and it'd be
| more work to pick and choose.
 
  | U1F984 wrote:
  | Yeah, it's a requirement by law, tracking must be disabled
  | unless explicitly allowed. Accepting all must be as easy as
  | denying. However a lot of sites offer an easy one-click accept
  | all and the deny all is behind a two step "configure" +
  | "confirm selection", sometimes even with a fake save timer.
 
    | NelsonMinar wrote:
    | Thanks! I looked for info on this and failed; is there some
    | reference I can share with people about how this part of the
    | law works? Maybe it's not completely obvious, apparently
    | Google had failed to comply with it.
 
      | matsemann wrote:
      | Gdpr article 7 says it should be as easy to withdraw
      | consent as to give it.
      | 
      | The rules are pretty straightforward, really, it's just
      | Google banking on the fines for not doing it correctly
      | would be less than the profit made.
 
        | NelsonMinar wrote:
        | Article 7 is pretty non-specific and does not discuss
        | defaults. Recital 32, however, is quite specific and
        | gives me the answer I was looking for
        | https://gdpr.eu/recital-32-conditions-for-consent/
        | 
        | "Consent should be given by a clear affirmative act ...
        | Silence, pre-ticked boxes or inactivity should not
        | therefore constitute consent."
 
| zeroz wrote:
| In my opinion the whole 'cookie banner industry' sucks. From a
| customer perspective I'm completely annoyed with different types
| of banners wasting my time with searching the right button,
| waiting because of artificial delays, clicking through layers of
| fake settings to find the reject option and other dark patterns.
| However, from a provider perspective things a not better.
| Unnecessary waste of time and money to look for plugins and
| services to deal with cookie walls to avoid GDPR problems. Best
| thing would be a EU enforcing the use of a standard browser API
| to ask for tracking. Just as simple as asking me if I want to
| share my location or webcam with an option to remember for this
| domain.
 
  | jeroenhd wrote:
  | I really want the web browser industry to come together and
  | form a new kind of P3P standard, complete with some example
  | libraries for people to use on the backend.
  | 
  | Sadly, the browser market is dominated by Google, who has a
  | direct interest in tracking people, Apple, who operates in
  | proprietary protocols unless they absolutely have to,
  | Microsoft, whose stalking exceeds even Google's at this point,
  | and then a tiny slither of well-meaning but overall badly-
  | managed open source projects.
  | 
  | Relying on the DNT header is difficult as "tracking" can be
  | interpreted in a number of ways, especially by the data
  | vampires of the advertising industry where they have developed
  | many nice words to make their business so sound harmless. We
  | need a better protocol, implemented across the board, for this
  | to automate away these ridiculous popups. If a sufficiently
  | flexible protocol exists, I'm sure it'll be taken up by either
  | Europe's DPAs or even new legislation, though existing
  | legislation should already be sufficient.
  | 
  | The EU should not, and generally doesn't want to, specify which
  | technologies get used because technologies develop faster than
  | bureaucracy. The hastily thrown together Brexit accords mention
  | Netscape Navigator and ancient, insecure, outdated cryptography
  | because they decided to include that in legislation many years
  | ago and the accord was just a combination of existing EU and UK
  | laws thrown together. We don't want that to happen again,
  | especially on a larger scale.
 
| etotolkoya wrote:
| At least in the past, I remember to see the same youtube
| recommendations even after deleting all cookies etc from the
| browser. So google was fingerprinting you in one way or the
| other. I doubt this changed. So what is the point of not using
| cookies? They are tracking you anyway.
 
| drdaeman wrote:
| I still don't understand why this is a website thing and not an
| user-agent^W^W webbrowser thing.
| 
| EU could have requested browser vendors to implement a mechanism
| to accept or reject cookies. We wouldn't have those oddly
| designed (and infrequently infested with dark patterns in attempt
| to sway users towards accepting everything) bars and popups, and
| it would've been 100% reliable (and even the reject decision
| would be remembered correctly) instead of hoping that website
| actually respects the choice instead of having a banner that does
| absolutely nothing.
 
  | dividedbyzero wrote:
  | I wouldn't trust Google with something like this. They might
  | just implement it in an almost-correct but useless way in
  | Chrome and use their leverage and lawyers to stall for as long
  | as possible.
 
  | HWR_14 wrote:
  | This sounds an awful lot like the Do Not Track setting in every
  | browser.
 
    | drdaeman wrote:
    | Yes and no.
    | 
    | "Do Not Track" setting does not do anything but sending a
    | header to all websites you visit. Plus, it was blamed to have
    | an unfavorable default.
    | 
    | The whole popup mess those days is essentially about those
    | facts - there are no easy per-site controls with no default
    | state (with a possible default if user consciously and
    | explicitly configures their system as "accept all everywhere"
    | or "reject all everywhere" - but this can't be out-of-the-
    | box). Cookie prompts are just like that: per-site and without
    | a default (you have to actively make a decision every time -
    | accept or reject).
    | 
    | I'm arguing that it would've been better if all those consent
    | prompts would've been unified and a part of browser UI
    | (rather than website UI). Because of two reasons: 1) the UI
    | and UX would be uniform, consistent, and not prone to design
    | whims and dark patterns; and 2) because this way browsers
    | would be able to guarantee that the choice is partially
    | respected by actually not accepting cookies. DNT header would
    | be still needed to tell website to disable server-side
    | tracking (and one has to believe that website respects it -
    | turning this into a legal matter), but the whole design is
    | different.
    | 
    | (Just not like that annoying geolocation or camera popup
    | prompts lol. A bar on top of the webpage would've been a sane
    | option, I guess.)
 
      | PeterisP wrote:
      | Since the law requires it to be opt-in, having Do Not Track
      | be the automated default without any prompts is not
      | problematic but the whole point of the thing.
 
  | sofixa wrote:
  | Because it isn't only about cookies, it's about tracking in
  | general.
 
    | drdaeman wrote:
    | True. Everyone (myself included) calls this a "cookie popup",
    | but it's about tracking. "Do not track" was a better name,
    | but otherwise a poor implementation.
    | 
    | I wondered why not make such tracking (or "cookie") prompts a
    | part of webbrowser UI, standardized and sure to be compliant.
    | With enforcement of what browser can enforce (disabling
    | persistent storage), and leaving the rest (e.g. disabling IP-
    | address based tracking) to the website.
 
      | sofixa wrote:
      | One potential reason is responsibility - if the browser
      | just doesn't implement the required UI for that, who would
      | be at fault? Would the browser vendor be fined, and for how
      | much?
      | 
      | Now it's up to those doing the tracking to tell exactly
      | what they collect and who they share it with, and ask for
      | permission. If they screw it up, they get fined
      | proportionately.
 
        | muhehe wrote:
        | Make it opt-in and it's solved. Server doesn't receive
        | "yes you can" header because browser didn't implement it?
        | Cool, no tracking. Or if there is tracking, website is at
        | fault.
 
        | sofixa wrote:
        | But it's not "opt in to tracking", it's "do you accept
        | that we record X, Y, Z for A, B, C and share it with our
        | partners G, F, K?". It's not a yes/no.
 
      | layer8 wrote:
      | The legislation doesn't want to require specific technical
      | implementations. They want to specify the legal
      | requirements as independent as possible from whatever
      | underlying technical mechanisms are used. That makes it
      | more future-proof and at the same time also simpler than
      | having to come up with a technical standard.
 
  | morelisp wrote:
  | sofixa's point this isn't really about "cookies" aside, why
  | should the state legislate a mostly-well-behaved actor have to
  | do additional work to deal with bad actors, instead of (at
  | least trying to) addressing the bad actors directly?
  | 
  | HN already whines about how hard GDPR is to comply with, can
  | you imagine how bizarro it would be if the EU regulators were
  | chasing after Firefox and not Facebook?
 
    | _moof wrote:
    | _> why should the state legislate a mostly-well-behaved actor
    | have to do additional work to deal with bad actors_
    | 
    | This is pretty much just how regulated industries work. One
    | jerk does something shady or dangerous and then everyone else
    | has to do extra paperwork and inspections in order to prove
    | they aren't doing shady or dangerous things too. It isn't the
    | regulator's fault; it's the jerk's fault.
 
  | qeternity wrote:
  | Because it's impossible for browsers to know which cookies are
  | necessary for functionality, and which are for tracking.
 
    | gaganyaan wrote:
    | That doesn't seem like a big issue. Have browsers refuse all
    | cookies by default, and let the server send headers that say
    | "please allow these cookies, they're actually necessary".
    | Browsers can either trust that list, or present it to the
    | user and let them decide.
 
      | qeternity wrote:
      | > Browsers can either trust that list, or present it to the
      | user and let them decide.
      | 
      | This is literally the current system.
 
        | gaganyaan wrote:
        | By that I mean that this page would also list a
        | "RequiredForBasicFunctionality=true" syntax:
        | 
        | https://developer.mozilla.org/en-
        | US/docs/Web/HTTP/Headers/Se...
        | 
        | Or maybe a "Role=Required", "Role=Advertising" sort of
        | thing.
        | 
        | I don't see any sort of equivalent of that now.
 
  | watwut wrote:
  | That is because cookies dont require any popup and legislation
  | does not requires approval for cookies.
  | 
  | It muat specifically be tracking cookie. You can have language
  | cookies and what not cookies without any consent.
 
| kerng wrote:
| Good!
| 
| Now can Google please also respect the DNT header and
| automatically reject all cookies if present? That would
| demonstrate real leadership and putting the user experience
| first.
 
  | bouke wrote:
  | DNT is dead, sadly.
 
  | LunaSea wrote:
  | As soon as user start paying subscription.
 
| tintedfireglass wrote:
| Only Europe. Sigh.
 
  | jeroenhd wrote:
  | Though the current state of the web is depressing, the rise of
  | piracy and TOS-breaking VPNs for the general public made it
  | quite easy and inconspicuous for people to use VPN services.
  | 
  | You can effectively get the protection of any EU based citizen
  | by setting up a VPN with an endpoint in Europe. There are dirt
  | cheap options thanks to the man youtube sponsor discounts, and
  | there are privacy-first VPN providers like Mullvad who are
  | pricier but better if you care about your traffic.
 
| bongoman37 wrote:
 
| TaylorAlexander wrote:
| It's so offensive when companies offer the two options "let us
| track you, or: go through this weird menu to disable tracking".
| 
| You know wouldn't it just be kind to the user to make it easy to
| go un tracked? Upsetting that they have to be compelled to do it.
 
  | alkonaut wrote:
  | Yes and it's also not confirming to the regulations that made
  | them add the banner in the first place!
  | 
  | I have no idea why anyone chooses to add a banner and then add
  | one that is obviously in violation. Why not then just _not_ add
  | one? Is it because these cases are not yet enforced /fined so
  | they think "let's put an obnoxious non-compliant one for now,
  | so we keep ad revenue, and only switch to a compliant one if we
  | are actually sanctioned to do so, or the company across the
  | street is fined to oblivion for doing it?"
  | 
  | Anyone here working at a site that did this? Why?
 
    | DangitBobby wrote:
    | They probably don't actually realize it's not compliant. They
    | just saw everyone else doing it and mindlessly followed the
    | herd. Users probably also think they are compliant and blame
    | the EU.
 
  | mdaniel wrote:
  | Worse, it's actually just a _request_ to disable tracking, just
  | like the unsubscribe link is a  "if you get around to it in 6-8
  | weeks put my address on a do-not-contact list"
  | 
  | Without the very real fear of meaningful fines for tracking
  | after rejection, it's just lip service
 
| Raed667 wrote:
| Still no button in France, any ETA on the release?
| 
| https://imgur.com/a/6gQUoBK
 
  | unicornporn wrote:
  | Got it in Sweden today.
 
| kgbcia wrote:
| someone needs to step up to Google on this side of the Atlantic.
| They are constantly in the news regarding their tracking.
| tracking should be off by default. all cookies should be ban
| except session cookies that expire when browser closes. we
| already have saved passwords and logins for browsers
 
| tgsovlerkhgsel wrote:
| Background (which also explains why it's being rolled out in
| France first):
| https://www.theguardian.com/technology/2022/jan/06/france-fi... -
| on January 6, Google was given 3 months to fix this, with a 100k
| fine for each additional day.
| 
| I'm wondering why it took slightly but not significantly more
| than the 3 months. On one hand, adding a button doesn't have to
| take 3 months despite all the necessary reviews etc., not if it's
| actually considered a priority. On the other hand, if the
| benefits were considered worth the fine/fee, you'd expect a
| bigger delay.
 
  | remus wrote:
  | Personally I wouldn't read too much in to the timing. Although
  | the end result looks small the change affects multiple large
  | projects, each with hundreds of millions of users, and likely
  | has knock on effects in other parts of google. Sprinkle in a
  | bit of legal review + big company bureaucracy and I can easily
  | imagine it taking 3 months.
 
  | jeltz wrote:
  | Maybe they just wanted some extra time to do A/B tests of
  | different layouts.
 
  | layer8 wrote:
  | I wonder if they switch the button order for Windows vs. Mac
  | users.
 
  | noja wrote:
  | > I'm wondering why it took slightly but not significantly more
  | than the 3 months
  | 
  | Maybe they planned for 3 months and it took longer?
 
  | leros wrote:
  | The company I work at would break if cookies weren't allowed.
  | It would be a mad scramble to change many many things to just
  | function at all. 3 months seems pretty fast to me to be honest.
 
    | asddubs wrote:
    | you don't need to ask permission for functionality cookies,
    | only tracking and such
 
      | leros wrote:
      | The line is blurry sometimes.
      | 
      | Also there is likely lots of code that would break without
      | a tracking cookie passed to it because tons of code is
      | written with the assumption the cookie would be there.
 
        | asddubs wrote:
        | well, it wasn't just the last 3 months that there was
        | supposed to be a way to disable those, just that it has
        | to be a single button now (which afaik was previously
        | already the case anyway)
 
        | SSLy wrote:
        | GDPR is in effect since four years ago. Are your deps
        | older than that?
 
        | shadowgovt wrote:
        | Most people's deps are older than that. And vast swathes
        | of easy-to-use open-source web infra has non-GDPR-
        | compliant defaults.
 
  | emdowling wrote:
  | I can guarantee that the vast majority of implementation time
  | was more likely due to verification and auditing of the
  | solution, rather than the solution itself.
 
  | ratww wrote:
  | They are definitely already A/B testing this. I'm in Germany
  | and sometimes I see the "Decline" button when opening Google in
  | an incognito window.
 
    | potatoman22 wrote:
    | I wonder what they'd be A/B testing for... which 'Decline'
    | button gets the least clicks?
 
      | fistynuts wrote:
      | To check it's not broken before they roll it out Europe-
      | wide.
 
        | mbesto wrote:
        | That's not an A/B test per se, thats a blue/green
        | release.
 
      | ratww wrote:
      | My guess is they just A/B test everything by default, even
      | stuff that's court ordered.
 
        | mattnewton wrote:
        | Basically true but not the terms I'd use; they aren't
        | really A/B tests but staged rollouts, though the process
        | and tooling required is similar. We did staged rollouts
        | of _everything_ back when I worked on google search that
        | wasn't a trivial bug fix. We'd move it to 1% for a day,
        | check metrics, increase to 10%, hold a couple more days
        | and check metrics, then to 100%. Very sensitive or risky
        | launches might hold at a full 50% for some time. UI
        | changes were "dark launched" behind a flag that we
        | incrementally flipped on. The reason is that no test
        | suite captures reality and this discipline forces you to
        | account for easy rollbacks (just turn the flag off) and
        | handle "skew" (the case where I user starts a session
        | where the flag is off but then starts talking to a
        | machine where it is on, or vice/versa). This was in
        | addition to the binary that released multiple times a
        | week and rolled out slowly over the course of the day,
        | and often this happened after multiple versions were
        | tested in experiments with statistically significant
        | samples.
 
      | robbedpeter wrote:
      | Or which version results in the least engagement / fastest
      | click. You don't necessarily want to prompt introspection
      | about privacy.
 
        | sodality2 wrote:
        | This is absolutely true. I took a survey through MTurk
        | from Google, from back when they were reworking the "ad"
        | icon on search results. They wanted me to quickly select
        | the first non-ad, with different "ad" icon styles (same
        | color as rest of text, different shapes, etc).
 
  | ______-_-______ wrote:
  | They'll gladly pay (maybe) 2 million in fines so that later
  | they can pretend complying was extremely difficult for them.
  | Drop in the bucket in the long run.
 
  | imajoredinecon wrote:
  | The blog post mentions:
  | 
  | > This update meant we needed to re-engineer the way cookies
  | work on Google sites, and to make deep, coordinated changes to
  | critical Google infrastructure.
 
    | hef19898 wrote:
    | That's acknowledgment of the fact that trampling people's
    | privacy is Google's business model.
 
      | nerdponx wrote:
      | Google has a very strong interest in developing tracking
      | techniques that do not require cookies, so they can appear
      | to be on the side of the public with respect to privacy,
      | while also securing a competitive advantage for tracking in
      | a post-cookie world.
 
    | wereHamster wrote:
    | No they didn't have to. Rejecting all cookies was possible
    | before, it was just hidden behind convoluted and confusing
    | menus. To make this functionality available with a single
    | click of a button they didn't have to invent any new
    | technology or process or backend service. Just move the
    | onClick handler to a different HTML element on a different
    | page.
 
      | shadowgovt wrote:
      | And everyone could build Twitter in a weekend.
      | 
      | Google cookies do not work that way. Ironically, one of the
      | challenges is that some of them are firewalled from each
      | other so that it's harder to aggregate a holistic picture
      | of a user in one location. You know, for privacy reasons.
      | 
      | And not even moving an onClick handler is trivial given the
      | layers of abstraction that Google's UIs are built on top
      | of.
 
        | zarzavat wrote:
        | Submitting a form with toggle controls set to the off
        | position is not "building Twitter".
        | 
        | The only reason this would take 3 months rather than a
        | few days is if:
        | 
        | A) they were lying before in the old cookie popup
        | 
        | B) they are dragging their feet out of spite
        | 
        | Not sure which is worse honestly.
 
        | Groxx wrote:
        | There is also room for C) they had millions of crappy
        | partial copies of the same pop-up, much of which had to
        | be fixed by hand
 
        | shadowgovt wrote:
        | > Submitting a form with toggle controls set to the off
        | position is not "building Twitter".
        | 
        | That's also not what "reject all" does.
 
| jdrc wrote:
| "we will track your ass via other means"
 
  | nicbou wrote:
  | LeGiTiMaTe InTeReSt!
 
  | mirntyfirty wrote:
  | mwahahahahahah
  | 
  | Yes, now if Android had a button for shutting off telemetry,
  | that'd be even better.
 
  | simion314 wrote:
  | >"we will track your ass via other means"
  | 
  | GDPR applies even if you use pen and paper, you still need to
  | ask for permissions. But in this case it was a dark pattern,
  | Google had no choice then to ask for permission but made it
  | hard to deny them.
 
    | Tomte wrote:
    | No.
    | 
    | "This Regulation applies to the processing of personal data
    | wholly or partly by automated means [...]"
    | 
    | Sure, if a machine uses a plotter, but not if a human being
    | is writing stuff down.
 
      | PeterisP wrote:
      | The [...] you omitted is "and to the processing other than
      | by automated means of personal data which form part of a
      | filing system or are intended to form part of a filing
      | system." - if your company takes notes on your customers
      | with pen and paper and puts these notes in a drawer for
      | further use in your business processes, GDPR definitely
      | does apply.
      | 
      | A random real example is that I used to work in a building
      | which had a paper logbook where people sign the time and
      | name when taking/returning keys for the meeting rooms. That
      | logbook falls under GDPR as it has personally identifiable
      | information - there's the legitimate need use case
      | justifying it; but if the company suddenly wanted to use
      | the stored data for some other purpose, that might be
      | restricted.
 
      | dmitriid wrote:
      | GDPR is applied to personal data in general. It is "
      | _General_ Data Protection Regulation ".
      | 
      | And it states in (15):
      | 
      | --- start quote ---
      | 
      | In order to prevent creating a serious risk of
      | circumvention, the protection of natural persons should be
      | technologically neutral and should not depend on the
      | techniques used. The protection of natural persons should
      | apply to the processing of personal data by automated
      | means, as well as to manual processing, if the personal
      | data are contained or are intended to be contained in a
      | filing system
      | 
      | --- end quote ---
      | 
      | And in Article 2, emphasis mine. It also lists what it
      | doesn't apply to.
      | 
      | --- start quote ---
      | 
      | 1. This Regulation applies to the processing of personal
      | data wholly or partly by automated means _and to the
      | processing other than by automated means of personal data
      | which form part of a filing system or are intended to form
      | part of a filing system_.
      | 
      | 2. This Regulation does not apply to the processing of
      | personal data:
      | 
      | (a) in the course of an activity which falls outside the
      | scope of Union law;
      | 
      | (b) by the Member States when carrying out activities which
      | fall within the scope of Chapter 2 of Title V of the TEU;
      | 
      | (c) by a natural person in the course of a purely personal
      | or household activity;
      | 
      | (d) by competent authorities for the purposes of the
      | prevention, investigation, detection or prosecution of
      | criminal offences or the execution of criminal penalties,
      | including the safeguarding against and the prevention of
      | threats to public security.
      | 
      | --- end quote ---
      | 
      | And in Article 4. Definitions
      | 
      | --- start quote ---
      | 
      | (2) 'processing' means any operation or set of operations
      | which is performed on personal data or on sets of personal
      | data, whether or not by automated means, such as
      | collection, recording, organisation, structuring, storage,
      | adaptation or alteration, retrieval, consultation, use,
      | disclosure by transmission, dissemination or otherwise
      | making available, alignment or combination, restriction,
      | erasure or destruction;
      | 
      | --- end quote ---
 
| hedora wrote:
| OK, so there's a single button, and if you press it, all Google
| properties will stop tracking you across all sites?
| 
| Bulls@#t.
| 
| Next they'll be claiming they never monetize user data.
 
| throwaways85989 wrote:
| These consent forms are such a sabotage on the original idea.
| 
| The idea being, as far as i remember, you set your preferences
| once. In a container on your machines under your control.
| 
| Then the site and the container negotiate. Either the side is
| willing to accept your preferences - or it denies showing to you
| - or presents you a "negotiated" down version. No clicking. No
| visible banners. No large forms and lawyer legalese.
| 
| Just a privacy level setting for the web via standardized API.
| Europe at least tried but dropped the ball.
 
  | alkonaut wrote:
  | If the site shows something else (I.e not the service the
  | visitor would see if comsenting) then it's in violation?
 
| okamiueru wrote:
| Does this "reject all" accept the "legitimate uses" which very
| clearly break GDPR?
| 
| Most GDPR dialog windows I've encountered have made it harder to
| opt out of what they incorrectly claim to be "legitimate
| interests". According to GDPR, a "legitimate interest" has very
| clear requirements, which are by no means met. This "legitimate
| interests" very often includes things like "creating a
| personalized add profile and tying it to external data lakes and
| devices", which is by no means necessary in order to provide the
| service.
| 
| I'm waiting for what has become the de-facto abuse of GDPR to
| have a serious reckoning.
 
  | jeroenhd wrote:
  | The legitimate interest ticks are just another way for the scum
  | of the web to break the law. I hope the makers of these popups
  | will at some point get fined to hell because of their sneaky
  | attempts to smuggle tracking into the browsers of people who
  | click the "fuck you and fuck your cookies" button.
 
  | Macha wrote:
  | The warning shot for "legimate interests" has been fired in the
  | IAB Europe lawsuit, in IAB Europe's position as the advertising
  | interest body which endorsed it for advertising uses:
  | https://iapp.org/news/a/belgian-dpa-fines-iab-europe-250k-eu...
  | 
  | I assume if France was breathing down Google's neck in the
  | design of this feature (or as Google puts it "Providing
  | specific direction"), I assume this does not have legitimate
  | interest bullshit.
 
| fallingknife wrote:
 
| martin_a wrote:
| Somewhat ironic that the cookie banner of theverge.com is using
| the same tactics/patterns (or even worse, according to UBlock
| Origin) that Google was fined for.
 
| ckastner wrote:
| What an amazing win for Europe, and the GDPR.
| 
| This isn't about just the button. Until a few years, "you're not
| the customer; you're the product" was the norm for a typical
| user's interaction with the internet, and they were powerless to
| change that.
| 
| Then the GDPR came along, declaring that users have fundamental
| right to their data, and as such, they no longer can be forced to
| be "the product" without their consent. One of its most
| empowering rules, however, is in Article 7 (4):
| 
|  _" When assessing whether consent is freely given, utmost
| account shall be taken of whether, inter alia, the performance of
| a contract, including the provision of a service, is conditional
| on consent to the processing of personal data that is not
| necessary for the performance of that contract."_
| 
| So consent must be (1) freely given, and (2) it's not free if
| you're blocking access to service A by requiring consent for
| service B, when B is unnecessary for performing A.
| 
| Hence, a search engine cannot force you to consent to tracking
| for advertising purposes, because technically, the search engine
| doesn't need it.
| 
| So how can the search engine make money? One popular way that has
| already been ruled as legal is to offer two plans: a paid plan
| with no ads and tracking, or a free plan with ads and tracking
| (in essence, it's a paid plan and you're paying for it with
| tracking).
 
  | jsnell wrote:
  | > One popular way that has already been ruled as legal is to
  | offer two plans: a paid plan with no ads and tracking, or a
  | free plan with ads and tracking (in essence, it's a paid plan
  | and you're paying for it with tracking).
  | 
  | Where has that been ruled legal, and do you have a link to the
  | ruling? I've only seen German newspapers do this, so my
  | assumption has been that it's just the German authorities
  | turning a blind eye to it. If it's really a legit option, it
  | seems like a miracle that nobody else is using this.
 
    | ckastner wrote:
    | > _Where has that been ruled legal, and do you have a link to
    | the ruling?_
    | 
    | This was communicated to me by a law firm specializing this
    | area. This was with regards to the newspaper
    | "derstandard.at".
    | 
    | Here's a source in German which includes the ruling as a PDF
    | [1].
    | 
    | I see that in the meantime, this "pay or okay" model has been
    | questioned again, but in any case, a ruling exists. And, as I
    | was told, the national DPAs don't just rule as they see fit,
    | but rather coordinate with other DPAs, in order to harmonize
    | the enforcement across the EU.
    | 
    | [1] https://www.dataprotect.at/2018/12/07/payortrack-die-
    | entsche...
    | 
    | > _If it 's really a legit option, it seems like a miracle
    | that nobody else is using this._
    | 
    | None of the big sites are using it because it's frequently
    | far more profitable to track people. Just look at various
    | revenue-per-user stats.
    | 
    | And the users most willing to spend money for no-tracking
    | tend to be the users who also spend money on other things, so
    | their the users you'd want to advertise to the most.
 
      | mrmr1993 wrote:
      | The UK's ICO took a different stance[0] when the Washington
      | Post tried to do this a few years back. For companies that
      | want to do business in the UK, it probably makes sense to
      | follow that more conservative decision.
      | 
      | The decision that you link also seems very much at-odds
      | with the text of the GDPR (in both the German and English
      | versions):
      | 
      | > (42) Consent should not be regarded as freely given if
      | the data subject has no genuine or free choice or is unable
      | to refuse or withdraw consent without detriment.
      | 
      | Interestingly, the decision that you linked prefers to rely
      | on the case law of the data protection authority when
      | interpreting the question of consent, in particular
      | referring to rulings that predate the GDPR, despite its
      | refinement of the concept of consent. It also focuses upon
      | 'wesentlicher Nachteil' (significant detriment) where the
      | original text of the GDPR prohibits just 'Nachteil'
      | detriment. I find these choices rather suspicious, and
      | wouldn't be comfortable with relying on them holding if
      | challenged in other EU states.
      | 
      | [0]:
      | https://www.theregister.com/2018/11/19/ico_washington_post/
 
  | qeternity wrote:
  | > and they were powerless to change that.
  | 
  | Don't use the service.
  | 
  | > they no longer can be forced to be "the product" without
  | their consent.
  | 
  | Don't use the service.
  | 
  | > when B is unnecessary for performing A.
  | 
  | Technically unnecessary, the same way that the existence of
  | goods in a shop is not dependent on whether or not I pay for
  | them. But it sure has hell is necessary for the shop to keep
  | functioning.
  | 
  | The overwhelming majority of people are happy to sell their
  | data for free services. How many Facebook movies need to be
  | made before people are convinced that 1) the average person
  | knows they are being tracked and 2) they would still rather be
  | tracked than pay.
  | 
  | I mean ffs, Netflix is about to roll out an ad supported plan.
  | The average person does not value their privacy nearly as much
  | as the outraged HN'er would believe.
  | 
  | Bring on the downvotes.
 
    | alkonaut wrote:
    | The whole idea of the law (at least as I see it) is to state
    | that companies shouldn't be allowed to trade in people's
    | information unless both parties of the transaction know
    | exactly what the transaction is. And that means even people
    | who don't care.
    | 
    | That basically means the business model "give people a
    | service in exchange for personal info they _think_ they don't
    | mind sharing" isn't ok.
    | 
    | It also, by extension, means that you are telling consenting
    | people that some agreements aren't ok for them to enter into.
    | Which is also fine.
    | 
    | > The average person does not value their privacy nearly as
    | much as the outraged HN'er would believe.
    | 
    | I think you have it backwards. Regulation is needed _because_
    | people don't care. Not the other way around.
    | 
    | Seat belt laws are there because people don't care about
    | personal safety enough.
 
    | Nextgrid wrote:
    | > Don't use the service.
    | 
    | This is fine if:
    | 
    | 1) The true extent of the tracking was disclosed. Before the
    | GDPR that wasn't the case.
    | 
    | 2) In practice, this only works for small services with lots
    | of competition. For services which have a monopoly and/or
    | oligopoly (and _all_ of them are equally bad), this isn 't a
    | solution.
    | 
    | Maybe the GDPR can be relaxed in a few years/decades after
    | other regulations against monopolies take effect or the
    | monopoly/oligopoly problem self-resolves, but in the meantime
    | I think the current state of the GDPR is valuable.
 
  | dmitriid wrote:
  | > So how can the search engine make money? One popular way that
  | has already been ruled as legal is to offer two plans: a paid
  | plan with no ads and tracking, or a free plan with ads and
  | tracking (in essence, it's a paid plan and you're paying for it
  | with tracking).
  | 
  | Google search was likely profitable with keyword ads long
  | before any tracking was involved.
 
| Terry_Roll wrote:
| I saw this the other day on youtube, it appeared, saw the middle
| Reject All button, clicked it, closed and reset the browser,
| tried again and it didnt appear!
| 
| Were they testing bots?!?
| 
| Regarding the Reject All button, its about bloody time, these
| tech giants have plenty of other surveillance methods at their
| disposal if they want to go down that creepy criminal online
| stalking route, exploiting people's lack of knowledge to make
| sure shareholders and employees are getting their top dollar.
 
  | aembleton wrote:
  | They're probably a/b testing it
 
    | Terry_Roll wrote:
    | No there is more surveillance than meets the eye and more
    | hacking in plain site than most people realise, after all
    | when is a company not organised crime?
 
| blue_box wrote:
| I'm hoping that Apple will bring this reject all tracking cookies
| option to Safari so websites read that instead of asking all the
| time.
 
  | axg11 wrote:
  | Cookies are just completely broken. The EU should never have
  | got involved in the way that it did. No matter how positive the
  | intentions, the web is a worse experience as a result, with
  | marginal privacy gains.
 
    | dmitriid wrote:
    | > the web is a worse experience as a result, with marginal
    | privacy gains.
    | 
    | The web is a worse experience because of companies like
    | Google and IAB _willingly breaking the law_. But sure, blame
    | the law.
 
      | hedora wrote:
      | I'm really hoping Do Not Track becomes legally binding.
      | (Also, how is it not already treated like a piece of a
      | contract negotiation? It is machine readable and sent on
      | every request. Hidden website EULA's are already treated
      | like contracts.)
 
        | dmitriid wrote:
        | DNT is deprecated and now removed from all browsers
        | because it was ironically used for fingerprinting and
        | tracking.
 
    | nofunsir wrote:
    | We.don't.care.about.experience.
    | 
    | We care about privacy.
    | 
    | I would rather use Lynx than any more creepy JavaScript.
    | 
    | When I want "experience" --- a concept I loathe because it is
    | a euphemism in all senses, and somehow arrogant and naive at
    | the same time. --- that is the role of a desktop program. And
    | it better ask me and inform me whenever it wants to perform a
    | network request.
 
    | zasdffaa wrote:
    | > Cookies are just completely broken
    | 
    | In what way?
    | 
    | > The EU should never have got involved in the way that it
    | did
    | 
    | Maybe, can you explain where it failed.
    | 
    | > the web is a worse experience as a result
    | 
    | That's debatable
    | 
    | > with marginal privacy gains
    | 
    | can you quantify that?
    | 
    | Myself, I turn off all JS and nix all cookies (with about the
    | only temporary exceptions being for posting on HN). WFM.
 
    | Jon_Lowtek wrote:
    | The focus on cookies was always a bit off and more a result
    | of too much technical detail resulting in laws missing their
    | intent. The legislative moves slowly, over time, this will be
    | fixed. However the legislative regulating how webservices
    | have to handle data privacy was very necessary (and the
    | people of the USA should really consider amending their
    | constitution by also demanding a basic human right to data
    | privacy). The key elements are "informed choice" and "consent
    | to data gathering/processing" which have little to do with
    | cookies. Let's say you buy a smartphone from china and it
    | comes with a keyboard app that sends all your inputs to a
    | chinese company so they can make predictions and offer
    | autocompletion. You kind of want that app to display a banner
    | asking you if that is okay. And you kind of want a privacy
    | policy attached that explains they will create user specific
    | profiles and sell them to advertisers and share them with the
    | chinese ministry of state security. I think you want that
    | banner. Now google analytics isn't much different. It tracks
    | you all over the web, creates profiles of your browsing
    | habits, sells those to advertisers and shares them with the
    | american national security agency. Sure it also shows
    | statistics to the website owners, the same way that keyboard
    | app has an autocomplete function, but you kind of want to be
    | informed about those other functions and have the option to
    | say no, don't you? That is why 'consent management' is so
    | important for data privacy.
 
  | kemayo wrote:
  | I use a Safari extension for that: https://www.super-agent.com
 
    | SebastianKra wrote:
    | I've seen them before. Do you have any idea what their game
    | is?
    | 
    | They claim to be completely free and completely privacy
    | respecting. No mention of a business model.
    | 
    | Do they hope to make some deal with advertisers later on?
 
      | jpalomaki wrote:
      | "We make money by selling a snippet of code to websites
      | that integrates with Super Agent. Essentially, websites can
      | have a JS snippet unique to them so that when a user with
      | Super Agent visits, cookie preferences are applied
      | automatically without having to ask anything."
      | https://www.super-agent.com/faq
 
  | JadeNB wrote:
  | We've already encountered that with "Do Not Track"--as soon as
  | you have anything that _doesn 't_ require user intervention,
  | websites start arguing that it doesn't reflect the users'
  | intention, and so they have to protect us from the nasty
  | browsers by tracking us.
 
    | guiambros wrote:
    | To be fair, the DNT launch was botched from the beginning,
    | starting more as hack than an industry-wide consensus [1].
    | While it eventually got implemented by browsers, it lacked
    | adoption, and had risks with fingerprinting [2]. The nail in
    | the coffin was when Internet Explorer 10 decided to enable it
    | by default [3], completely disregarding user intent.
    | 
    | [1] http://paranoia.dubfire.net/2011/01/history-of-do-not-
    | track-...
    | 
    | [2] https://www.macworld.com/article/232426/apple-safari-
    | removin...
    | 
    | [3] https://en.wikipedia.org/wiki/Do_Not_Track#Internet_Explo
    | rer...
 
      | nfoz wrote:
      | "Do not track me" IS the reasonable default expectation of
      | user intent, to be fair.
 
        | Macha wrote:
        | And is what the GDPR is trying to establish as the legal
        | baseline, though things are moving slowly (this article
        | is showing they _are_ moving though)
 
      | ahtihn wrote:
      | > The nail in the coffin was when Internet Explorer 10
      | decided to enable it by default [3], completely
      | disregarding user intent.
      | 
      | User intent? Really? Because user intent is to allow
      | tracking by default?
 
        | Sargos wrote:
        | Certainly not at the near 100% level that the default
        | setting suggests. Microsoft poisoned the well with DNT
        | and worsened privacy on the web for everyone.
 
        | JadeNB wrote:
        | I can believe that there are some people who don't _care_
        | if they 're tracked, but do you believe that there's
        | anyone who _wants_ to be tracked?
        | 
        | Maybe someone out there somewhere does, but surely such
        | people, who actively _want_ to be tracked, are in the
        | distinctly small minority. In that case, why should the
        | onus be on everyone _else_ to communicate their intent,
        | rather than on the few users affected to communicate
        | _their_ intent?
 
        | Sargos wrote:
        | >why should the onus be on everyone else to communicate
        | their intent, rather than on the few users affected to
        | communicate their intent?
        | 
        | Because this effectively bans any kind of tracking
        | cookies which, while most are kind of awful, there are
        | legitimate reasons for their existence. Shifting the
        | conversation from a user choice to an effective ban is a
        | completely different conversation with pros and cons that
        | must be considered separately.
 
| scarface74 wrote:
| So because of the government, I now have to deal with a clearer
| obtrusive cookie banner all over the internet...
| 
| Thanks????
| 
| Where would we be without big government? It definitely made the
| internet a much better experience.
| 
| Next law they are probably going to try to pass is force all app
| makers to use cross platform frameworks like Electron to prevent
| monopoles.
 
  | hddherman wrote:
  | Cookie banners only exist because websites want to collect data
  | and track users. The banner is a symptom of the real issue,
  | which is what the regulation aims to fix.
 
    | scarface74 wrote:
    | So the regulation both didn't fix the issue and made the user
    | experience worse...
 
| tjoff wrote:
| The linked source: https://blog.google/around-the-globe/google-
| europe/new-cooki...
| 
| It is "funny" reading that, the amount of energy they spend to be
| illegal but only just so that they can squeeze as much dark
| patterns on their users before they get a fine. Rinse and repeat.
| 
| For normal companies / webmasters it is quite simple though. You
| don't have anything to gain from extorting your users. So please
| respect your users instead.
| 
| Don't use shady practices that require you to bring up a cookie-
| banner in the first place. Just don't.
 
  | nicbou wrote:
  | Shady practices like knowing how many visitors you get on your
  | website?
  | 
  | Don't get me wrong, there's the excellent Plausible for that,
  | but collecting usage statistics is far from shady.
 
    | matheusmoreira wrote:
    | > Shady practices like knowing how many visitors you get on
    | your website?
    | 
    | Exactly. Web masters aren't entitled to that information.
    | 
    | > collecting usage statistics is far from shady
    | 
    | I don't want to be part of any of your statistics. I'm not
    | some human test subject you get to study without my informed
    | consent.
 
      | shadowgovt wrote:
      | But you are a stranger logging onto my public servers
      | without _my_ explicit consent.
      | 
      | Where's my vested interest as server owner in knowing
      | something about who is exfiltrating my data?
 
      | nicbou wrote:
      | Totally fair, but it's still not shady
 
    | aaomidi wrote:
    | You can do this without tracking cookies.
    | 
    | Literally your access logs will give you this information.
 
      | mdoms wrote:
      | A huge number of website operators either don't have access
      | to these logs or wouldn't know how to access them. And even
      | given access, grep'ing a log file gives you far less rich
      | information than a Google Analytics dashboard.
 
      | heftig wrote:
      | I think access logs as generated by most web servers
      | require a GDPR notice to be compliant, as IP addresses are
      | considered personal information.
 
        | ghusto wrote:
        | Not sure, but I don't think so. I think it's only if that
        | site itself can link the IP to a name / user. For
        | example, storing all the real world addresses in the
        | world doesn't require a GDPR notice, but they're all
        | related to people.
 
      | aidanlister wrote:
      | That'll give you visits, not uniques.
 
        | hedora wrote:
        | Yes. One of those things is legal to track without
        | permission. The other isn't.
 
        | philistine wrote:
        | uniques is such a misnomer; let me switch to my phone ...
        | oups I'm a second unique visitor.
 
        | minusf wrote:
        | it all depends on if you are a logged in user with a
        | session or not. you can login to an account from any
        | number of devices but you are still only one user in the
        | metrics.
 
        | rndgermandude wrote:
        | You could just do "Set-Cookie: visited=true; Max-
        | Age=". No unique id, but you still can count
        | uniques by checking requests for the lack of that cookie.
        | This cookie is not personal information, and cannot be
        | used to identify a person, not even indirectly, and thus
        | needs no consent. This is basically what most those
        | "cookie banners" do anyway, set a preferences cookie -
        | that cannot be linked back to a person, if done properly.
        | 
        | Or if you want to avoid the cookie altogether, you could
        | use some static, cachable resource with a cache
        | expiration date. Basically the good old counting pixel.
        | Almost the same as the non-identifying cookie, except
        | caches are more likely to be automatically evicted by
        | browsers.
 
        | candiodari wrote:
        | The only thing that matters about cookies is whether they
        | are necessary, not whether they contain identifying
        | information. Even duration doesn't matter. They should be
        | explained to the user, but consent is not necessary.
        | 
        | Some cookies are even mentioned specifically as allowed.
        | The example given is keeping track of a shopping cart
        | across visits. Do that, and you have your uniques. While
        | hinted at, it does not specifically mention those have to
        | be session cookies: you could have a banner with "accept
        | cookies", then use session cookies whether or not accept
        | is pressed. It even seems to be common practice to hide
        | explanations behind a "more info" button.
        | 
        | https://www.privacypolicies.com/blog/eu-cookies-
        | directive/
        | 
        | I'm pretty sure "uniques" stats don't require you to
        | violate the EU cookie directive.
 
        | rndgermandude wrote:
        | >The only thing that matters about cookies is whether
        | they are necessary, not whether they contain identifying
        | information.
        | 
        | Incorrect, kinda.
        | 
        | The GDPR concerns personal information, and information
        | that can identify people directly (e.g. location data) or
        | indirectly (e.g. an "opaque" unique id, as it can be
        | potentially linked back to a person, or an IP address, as
        | it can be potentially linked back to a person, with the
        | help of a court order compelling an ISP to pass through
        | subscriber information to a complainant or law
        | enforcement, and that subscriber may live alone).[0] The
        | GDPR does not concern itself with stuff that cannot be
        | used to identify a person or is personal data.
        | 
        | The earlier ePrivacy Directive (better known as the
        | "cookie law", although the section concerning "cookies"
        | is only a small part, and does not even mention cookies
        | explicitly) is a vague thing, on the other hand.
        | 
        | Specifically, it says under "Art 5 - Confidentially of
        | communications" that
        | 
        | "Member States shall ensure that the storing of
        | information, or the gaining of access to information
        | already stored, in the terminal equipment of a subscriber
        | or user is only allowed on condition that the subscriber
        | or user concerned has given his or her consent, having
        | been provided with clear and comprehensive information,
        | in accordance with Directive 95/46/EC, inter alia, about
        | the purposes of the processing. This shall not prevent
        | any technical storage or access for the sole purpose of
        | carrying out the transmission of a communication over an
        | electronic communications network, or as strictly
        | necessary in order for the provider of an information
        | society service explicitly requested by the subscriber or
        | user to provide the service."
        | 
        | Some people therefore say this rules out all
        | non-"necessary" cookies (unless there is explicit
        | consent). However, this is not the intention of the
        | directive, not how legal experts evaluated it, not how
        | courts in particular evaluated it. If you followed that
        | maximal view of the text, then you couldn't legally serve
        | anything to a user (as the users browser might
        | temporarily or permanently store that information without
        | user-intervention), cannot "make" a browser cache stuff,
        | cannot even store that a user opted against tracking
        | cookies. Instead, it has to be seen in under the
        | "confidentiality" umbrella of that Article, meaning the
        | "information" mentioned has to be information that
        | concerns the user. Non-identifying (neither direct or
        | indirect) cookies do not fit that interpretation, and
        | courts have acknowledged that (and because it's the EU
        | and it's vast, some courts went against it too).
        | 
        | The proposed ePrivacy Regulation (successor to the
        | ePrivacy Directive) is meant to make things less vague
        | and simpler, especially in regards to cookies, and
        | explicitly allows anonymous user counting via cookies,
        | among other things. While the ePR has not passed, courts
        | did take notice, and consider it whe they evaluate the
        | intent of the law makers as it pertains to the still
        | reigning ePrivacy Directive.
        | 
        | >They should be explained to the user, but consent is not
        | necessary.
        | 
        | Correct. You still have to inform people, even if your
        | cookie use is merely "we do not use cookies to track or
        | identify users".
        | 
        | Maybe surprisingly to some, the aforementioned access
        | logs up thread, are likely illegal without user consent,
        | because usually they contain IP addresses of users. While
        | the "visited=true" non-identifying cookie is not (in
        | courts with reasonably knowledgeable judges at least).
        | 
        | [0] https://gdpr.eu/recital-30-online-identifiers-for-
        | profiling-...
        | 
        | Yes, it's not the official website, but also yes, it's
        | the same text of the official directive recitals, except
        | on this unofficial website you can properly link it
        | without fuss.
 
        | nikeee wrote:
        | They certainly can provide uniqueness to some degree.
        | GoatCounter [1] does that.
        | 
        | [1]: https://www.goatcounter.com
 
        | kenniskrag wrote:
        | they do not have a kpi on "how long stayed the visitor on
        | the page"
 
        | nikeee wrote:
        | Sadly no, but that's a different KPI than "how many
        | visitors you get on your website".
 
        | ghusto wrote:
        | They don't, no. If optimising for that kind of thing is
        | necessary for a business, then that business is in my
        | opinion one that can go away.
        | 
        | It's like how search results are almost entirely rubbish
        | now, because things are optimised for what Google looks
        | for. So similarly, I have no sympathy for sites that need
        | that kind of analytics.
 
        | minusf wrote:
        | it's quite trivial to create a breadcrumbs system which
        | tracks in the logs a logged in user/session in an app
        | with services like sentry.io
 
      | nicbou wrote:
      | Don't forget that the internet is full of websites that
      | aren't owned by HN users. People used to just slap Google
      | Analytics on there and call it a day.
      | 
      | Again, nothing shady, just bad practices. A bit like
      | putting everyone in CC instead of BCC.
      | 
      | Besides, there's only so much you can do with backend logs.
      | It doesn't work so well for small but meaningful frontend
      | interactions, user flows and the like.
      | 
      | I certainly need some sort of stats to operate my website,
      | although I don't need nearly as much info as GA collects.
      | 
      | Also a nitpick: the GDPR is about collecting data, not
      | setting cookies
 
    | ghusto wrote:
    | I have that information, I don't need cookies for it, and
    | neither does anyone else.
    | 
    | I don't know why this (false) use case gets banded about so
    | much, but my gods does it annoy me.
 
      | ec109685 wrote:
      | How can you measure unique users if they are using Apple's
      | PrivateRelay?
 
      | stingraycharles wrote:
      | Reliably identifying a (unique) visitor is pretty difficult
      | using ip logs, though.
      | 
      | Cookies generally make this much easier, at the very least
      | identifying a visit.
      | 
      | With ip logs, you're not just dealing with the fact that IP
      | addresses are often shared between people (eg behind a
      | NAT), you now _also_ need to record IP addresses, which
      | arguably is an even bigger privacy violation than just
      | using cookies.
      | 
      | I'm not saying that one method is always better than the
      | other, but it's definitely not as black-and-white as you
      | make it out to be.
 
        | tjoff wrote:
        | Why do you think you need to uniquely identify all your
        | visitors?
        | 
        | Is that truly worth ruining your website and annoy your
        | users to start?
        | 
        | There are very few things in life that are truly as black
        | and white as this.
 
        | shadowgovt wrote:
        | > Why do you think you need to uniquely identify all your
        | visitors?
        | 
        | Why would I _not?_ A brick-and-mortar store can tell when
        | the same person walks in twice; it 's easy to imagine
        | webmasters wanting that too (to stay noting of having a
        | chance of distinguishing real people from bots and
        | scrapers).
 
        | kevin_thibedeau wrote:
        | Publucations, radio, and TV were profitable without
        | identifying unique users. Why does a website require
        | this?
 
        | QuikAccount wrote:
        | Nielsen ratings would disagree with this.
 
        | IanCal wrote:
        | I think that's a disingenuous reading.
        | 
        | Nielsen ratings are for small subsets of users who
        | explicitly opt in to tracking. That's not the same as
        | "uniquely identify all end users of my website" it's like
        | paying user testers.
 
        | scarface74 wrote:
        | Nielsen tried it's best to get a demographically
        | representative sample of households. It wasn't purely a
        | self selected sample. I doubt people were incentivized by
        | the $5 they put in envelopes.
 
        | IanCal wrote:
        | I didn't say self selected, I said opt in.
 
        | scarface74 wrote:
        | In addition to the sibling poster's comment, publications
        | had data on what parts of town and stores sold their
        | publications at newsstands and the names and addresses of
        | subscribers.
        | 
        | Before you could get free publications like MacWeek, you
        | had to fill out demographic data to qualify.
 
        | godelski wrote:
        | How fine grained detail do you actually need? I can't see
        | how knowing if one person or two people in a house
        | visited you're site helps. They could have easily just
        | switched to their phone.
        | 
        | For logging, just hash it with a salt.
 
        | tantalor wrote:
        | > just hash it with a salt
        | 
        | This would not satisfy privacy maximalists because you
        | can easily unmask users later.
 
        | davidmurdoch wrote:
        | Hashing is borderline PII since you can feasibly reverse
        | it to a unique IP, unless you use a slow hashing function
        | like bcrypt.
 
        | baltbalt wrote:
        | A single user may use different cookies depending on the
        | device they use so either way it's unreliable.
 
        | Puts wrote:
        | Or like all of us who delete all cookies automatically
        | when closing the browser.
 
        | chimeracoder wrote:
        | > Reliably identifying a (unique) visitor is pretty
        | difficult using ip logs, though.
        | 
        | > Cookies generally make this much easier, at the very
        | least identifying a visit.
        | 
        | You don't actually need cookies to reliably identify
        | unique users. Browser fingerprinting is very identifiable
        | and difficult to obscure.
        | 
        | https://coveryourtracks.eff.org/
 
        | __turbobrew__ wrote:
        | Yea on top of that you can fingerprint the TCP/IP/TLS
        | settings of the user's connection as an additional point
        | of data: https://nmap.org/book/osdetect-fingerprint-
        | format.html. My gut feel is that browser+tcp+ip+tls
        | fingerprinting can get you pretty damn close to uniquely
        | identifying users without needing cookies.
 
        | minusf wrote:
        | if it was that effective, why wouldn't just google switch
        | to it and stop wasting money on ideas like FLoC, and
        | ditch 3rd party cookies?
 
        | chimeracoder wrote:
        | > if it was that effective, why wouldn't just google
        | switch to it and stop wasting money on ideas like FLoC,
        | and ditch 3rd party cookies?
        | 
        | First, I would be shocked if Google isn't using
        | fingerprinting data in conjunction with cookies.
        | 
        | But also, this comment misunderstands what FLoC was. FLoC
        | was, at least in theory, an attempt to get the benefits
        | of targeted advertising _without_ uniquely identifying
        | users. That 's what the "C" in FLoC refers to - users
        | aren't targeted individually, but rather by the cohort
        | they belong to.
        | 
        | FLoC unfortunately had many issues, one of which is that
        | there were concerns that the cohorts were too granular
        | and could still effectively denanonymize users. There's
        | some research indicating that this was the case - FLoC
        | cohorts revealed more info than they intended to, but
        | also still less than individualized profiles do.
        | 
        | The stated goal of FLoC was actually more privacy-focused
        | than the status quo (individualized profiles).
        | Unfortunately, that's not what ended up happening - or at
        | least, the general public didn't trust that it was.
 
        | minusf wrote:
        | fingerprinting probably brings in more identifyable bits,
        | but without the cookies it would not be commercially
        | reliable data to determine uniqueness.
        | 
        | i am aware what FLoC was and tried to be. it was a
        | horrible idea with it's default optin putting onus on
        | website operators to add headers to opt-out from a mass
        | survelience exercise generating money for the
        | surveillance capitalists.
 
    | throwaway5371 wrote:
    | you can do that without selling out your users
 
      | nicbou wrote:
      | Yep, and we clever HN people know that. But the web isn't
      | all clever hackers. There are lots of small businesses with
      | WordPress websites who just want to see a graph on a page.
      | They will keep adding cookie banner plugins so long as they
      | can keep seeing that graph.
      | 
      | I switched to plausible because the added privacy is also a
      | major UX benefit: there's no GDPR banner on my website.
 
        | belorn wrote:
        | I would claim, based exclusively on experience, that most
        | small businesses websites are built by web design
        | companies. It is people working in the web shop industry
        | that make decision about build tools.
        | 
        | Also in my experience, there isn't usually a GDPR banner
        | on small businesses websites built on wordpress. A
        | pizzeria, barber, local grocery store, or some other
        | small businesses don't really have or need much on their
        | website. A few images, a page for location/contact, a
        | page about the employees/founders, and for the more
        | advanced ones a web shop. No GDPR needed for any of that,
        | and for those web shops, once a person is registered all
        | the consent are usually given as part of the registration
        | processing.
        | 
        | The typical model that I see for small businesses is also
        | one where no one need or want a graph over visitors. The
        | customer pay the web shops a one-time fee to build the
        | site, and then it mostly sits there until the customer
        | decide to build a completely new website because the old
        | one is getting too old. No A-B testing, no optimization
        | for user retention, no frontend interactions, no user
        | flows. Mostly all the customer want is to not be paying a
        | web developer any more money. This is why some shops will
        | utilize "proprietary modules" in order to keep the
        | customer on their (usually partners) servers, in case the
        | customer might get ideas of moving the site to a
        | better/cheaper hosting provider.
        | 
        | The most common situation that I know of when people are
        | requesting visitor graphs is either when customer apply
        | an marketing campaign and want to see the effect on their
        | website, or when a conglomerate has acquired a bunch of
        | smaller companies and want to make decision about closing
        | down/merging specific website. In those cases the
        | analytics usually get added when that need arrive.
 
    | passivate wrote:
    | My guess is Google would fire their own employees if they
    | started making a list of co-workers habits/interests.
 
    | samizdis wrote:
    | > Shady practices like knowing how many visitors you get on
    | your website?
    | 
    | Perhaps I am taking that statement too literally, but in the
    | last century I could just look at my server logs to find out
    | how many, from which IP addresses, and the referrer. No need
    | for cookies for that info at all.
 
    | tomc1985 wrote:
    | Let them analyze their webserver logs then. You don't need a
    | cookie to geolocate users via IP
 
      | nicbou wrote:
      | But IPs are considered personal data by GDPR
 
      | IanCal wrote:
      | You need to be careful with your logs and what you're doing
      | with the data, it's not straightforwardly OK to do this.
 
      | Jon_Lowtek wrote:
      | Stop overfocusing on cookies and instead remember to add
      | this geolocation process, and why you do it, to your
      | privacy policy. Please name the geolocation service
      | provider (sub-processor) you share the users IP with, so
      | your users can audit how their data is used. Please do a
      | privacy-assessment to check if your sub-processor does
      | anything else with that data, like selling the info "IP
      | f.o.o was seen by our customer bar.com" to data brokers.
      | Please ask the users for their consent to be geolocated,
      | and don't do it for those who say no. And please offer them
      | an option to change the geolocation data in case it is
      | wrong.
      | 
      | If you decide to hire a sub-processor incorporated in a
      | country that does not respect article 8 of the charta of
      | fundamental rights of the european union (the right to data
      | privacy), you have to ask the user before sharing their
      | data (their data meaning "IP f.o.o accessed our service
      | bar.com") with the geolocation service. See GDPR article
      | 45ff. Please consider using a provider from a country that
      | respects the fundamental right to data privacy. Note that
      | the "privacy shield" collapsed due to the USAs trend
      | towards surveillance capitalism and that the USA is not
      | considered a safe harbor for personal data.
      | 
      | There are some exceptions, where you don't need consent:
      | you could argue you need to geolocate the users to comply
      | with embargos, because your company is american and you are
      | not allowed to do business with people living in some
      | geographic regions, like crimea. But even if you don't need
      | consent you must still disclose that you process your users
      | personal data that way, and why, in your privacy policy, so
      | your users can decide to not use your service, if they
      | don't agree. That may seem to contradict your business
      | interest, but that is consumer protection in a nutshell for
      | you.
      | 
      | Note that, if you now use this data to show graphs to your
      | marketing team and have meetings about improving
      | advertisements by targeting regions, you are in violation
      | of GDPR article 5, because the purpose you stated
      | (embargos) does not match what you actually do (targeted
      | marketing). This is a principle americans often find hard
      | to grasp: only because you have the data for some reason,
      | that doesn't mean you can do whatever you want with it.
      | This becomes clearer if you don't think of personal data as
      | a thing in possession of those who collect it, but as a
      | good that stays in possession of the person it is about and
      | gets licensed to those who use it with a bound purpose.
      | Consent management and privacy policy then being similar to
      | a license agreement.
      | 
      | Now if you ask your users nicely for consent to be
      | geolocated, and if you have a sane reason for wanting that
      | data, the users may even agree. Just tell them about your
      | awesome marketing department and how much they love region
      | targeted marketing and if they don't bite, offer them a
      | goody and they will agree. Hey they will even be offended
      | by mistakes in your providers geo-ip-db and fix those for
      | you. Note that this is a part of the right to data privacy:
      | if you gather and process about the user the personal data
      | that they are from somewhere, they have a right to know
      | that and tell you "well no that is a mistake, i am from
      | elsewhere". If you never tell them that you geolocate them,
      | this is impossible.
      | 
      | The key problem is: most people who want that data (let's
      | avoid the word "you" here) likely don't have a sane reason,
      | they are just nosy and want to track their users out of
      | curiosity. They know their tracking is kinda sus, so they
      | don't want to tell the consumers about it, or ask for
      | permission, or offer any goodies, and they don't care about
      | a small error rate in their big data swamp. Instead they
      | hide behind some "everyone does it" defense and act
      | surprised if people consider them shady. Or worse, they
      | require the data to offer user-unfriendly anti-features
      | like content not being available in some regions (which
      | actually could be a reason to not ask for consent:
      | contracts with third parties like movie corporations
      | requiring geolocation as part of online movie
      | distribution), but in practice all that does is leading
      | consumers to pay third parties to move their traffic around
      | the globe, wasting resources to break the anti-feature.
      | 
      | But i digress, the key takeaway is: don't overfocus on
      | cookies, state how and why you process personal data and it
      | becomes obvious if you should ask for consent. An http-
      | server does not need a consent banner to process the http-
      | clients IP, it could not answer the clients request without
      | it. The client gave it the IP for a very specific reason.
      | But that reason and that process does not mean you can take
      | the IPs from the servers logs and do with them whatever you
      | want. That data does not belong to you, even if you process
      | it. So please don't do that without asking for consent, or
      | at least explaining why you do it. That is our fundamental
      | right as data subjects.
      | 
      | Thank you.
 
      | mgkimsal wrote:
      | 20 users from the same IP - should they count as one user
      | or 20?
 
        | philistine wrote:
        | This whole thing reeks of taking the easy way out and
        | dumping the problem on the user. Why can't you analyze
        | usage patterns in a controlled environment to identify
        | the typical number of page loads?
        | 
        | You end up at a statistical answer like _20 hits to our
        | home page equal 6.3 users, statistically speaking_.
 
        | kibwen wrote:
        | Why care? Despite all the pearl-clutching, knowing how
        | many visitors you have is only marginally useful data at
        | best, so it doesn't need to be precise.
 
        | minusf wrote:
        | if there are 20 different user agents, i would count that
        | as 20 separate users.
 
| werid wrote:
| i just wish i could tell the browser to auto accept all
 
  | [deleted]
 
  | tgsovlerkhgsel wrote:
  | Or better, auto reject all?
 
    | IceWreck wrote:
    | Rejecting all cookies would be disastrous. You wouldn't be
    | able to log in to any website (unless they use JavaScript
    | storage for logging in, which is less secure that cookies)
    | 
    | And btw, you can already disable all cookies for a particular
    | website, or all websites in both FF and Chromium. Just click
    | the lock https icon > more info and choose the cookie
    | setting.
 
      | lucb1e wrote:
      | > Rejecting all cookies would be disastrous.
      | 
      | Making the browser not support cookies at all exists, is
      | trivial, and has nothing to do with not opting into consent
      | walls. Virtually nobody uses such extensions because
      | 
      | > You wouldn't be able to log in to any website
      | 
      | Rather, it's about interacting with these consent walls in
      | an automatic manner to block the tracking cookies that
      | aren't necessary for the website to function. You know, the
      | part that needs _consent_.
      | 
      | But so long as the general public, heck, even techies
      | continue to believe that antiquated lawmakers had no idea
      | what the heck they were talking about when they made all
      | cookies require opt-in (spoiler: that's not what it says),
      | I guess we'll continue to accept consent walls because
      | there is no critical mass to oppose sites that employ them.
 
      | tgsovlerkhgsel wrote:
      | No, auto-reject what the sites let you reject. Because
      | surprise surprise, actually necessary cookies like you
      | describe don't require consent.
 
        | IceWreck wrote:
        | > No, auto-reject what the sites let you reject
        | 
        | That would require sites to implement some kind of yet-
        | to-exist browser API telling it which cookies are used
        | for tracking and which are not.
        | 
        | And why would any website implement that ? The EU can't
        | force websites to implement feature X.
 
        | aaomidi wrote:
        | I mean the EU can force websites to do whatever. That
        | includes implementing a feature. As we saw with cookie
        | consent law and GDPR. And as we're going to see with
        | interop requirements for chat apps.
        | 
        | And the DNT header can be used exactly for that.
 
  | rayrag wrote:
  | Try "I don't care about cookies" add-on, personally I haven't
  | used it yet so I don't know how good it is.
  | 
  | https://addons.mozilla.org/en-US/firefox/addon/i-dont-care-a...
 
    | nicbou wrote:
    | It's good but uBlock can do it on its own if you already use
    | it.
 
      | rayrag wrote:
      | I have uBlock installed but with default settings and
      | cookie notifications shows up everywhere. Which settings
      | blocks those notifications?
 
        | JelteF wrote:
        | The "Annoyances" section of the "Filter lists" tab is
        | where you can enable blocking of cookie banners/popups.
 
        | rayrag wrote:
        | Thanks :)
 
        | Charlie_26 wrote:
        | And does it actually reject them? And is it available on
        | the Android app?
 
        | DangitBobby wrote:
        | It is available on Android. I don't think they can
        | legally track you until you provide consent. They might
        | still do it, but I'll take that chance to make the web
        | less hostile.
 
| 14 wrote:
| When will North America get the same luxury? Or do we have to
| trick google into thinking we are in Europe?
 
  | pkaye wrote:
  | California has CCPA which seems to be going in a similar
  | direction for easy optout.
  | 
  | https://www.jdsupra.com/legalnews/ccpa-regulations-update-
  | an....
 
  | bdefore wrote:
  | Are there noticeable benefits right now for telling Google you
  | live in Europe?
 
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