[HN Gopher] State of Independent SaaS 2021
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State of Independent SaaS 2021
 
Author : einarvollset
Score  : 115 points
Date   : 2021-02-10 18:25 UTC (4 hours ago)
 
web link (microconf.com)
w3m dump (microconf.com)
 
| kirktrue wrote:
| A love the idea origin breakdown on slide 17.
| 
| Over half of the product ideas (~57%) came from experiencing a
| problem/issue firsthand.
| 
| The percentage tips to ~90% if you also include experiencing a
| problem/issue secondhand (through friends, clients, customers,
| etc.).
| 
| A measly 8% came from research alone.
 
  | Axsuul wrote:
  | Would be interesting to see MRR + growth based on this.
 
    | kirktrue wrote:
    | Yes. The origin of idea is the easy part.
    | 
    | Personally, I procrastinate starting a product/service
    | because I feel that I have to have an amazing idea before I
    | get started. (There's nothing new under the sun.)
    | 
    | As this slide reinforces, though, a given person already
    | knows many problems/issues that could be used as a starting
    | point in a product/service endeavor.
 
      | javier2 wrote:
      | Same, especially when there are competing companies well
      | under way.
 
| limedaring wrote:
| Really valuable insights; really shows how different independent
| SaaS is. For instance, 56% of founders are solo in indie SaaS,
| whereas a lot of traditional VC accelerators prefer (or require)
| at least two founders on a team.
 
  | soneca wrote:
  | And they say that growth has correlation with the number of
  | founders (up to 3 founders), so it makes sense as for VCs
  | growth is basically the only thing that matters, not so much
  | for bootstrappers.
 
  | randlet wrote:
  | It's tough to find two or more compatible and like minded
  | people who can afford to make (effectively) zero money for an
  | extended period of time. Having VC money makes it possible to
  | support a bigger team from the outset with less financial risk
  | to the founders. This may contribute to the bias towards single
  | founders in bootstrapped companies.
  | 
  | I'm a solo SaaS founder and would absolutely love to have a
  | partner but the few people I've discussed it with have not been
  | able to tolerate the financial risk / lost opportunity cost.
 
    | codegeek wrote:
    | I am a solo SAAS founder and I would say that other than the
    | financial risk/lost opportunity cost, the major hurdle is
    | finding someone ambitious and driven enough who is willing to
    | slog it out with you. The drive, the ambition and will to do
    | whatever it takes day in, day out is not that easy to find.
    | Especially when you have to find others who may not feel the
    | same about your brand/product/business.
 
    | ta1234567890 wrote:
    | > VC money makes it possible to support a bigger team from
    | the outset
    | 
    | Yes. However, in practice, it is very rare to be able to
    | raise money before the founding team has already been working
    | on the business for a few months. Hence, by the time VCs put
    | money into the company, most likely, the founders have
    | already incurred their most significant financial risk.
 
    | kirktrue wrote:
    | Additionally, the demographics on slide 7 point to the
    | majority of founders being over 30. This age group often
    | coincides with a greater likelihood of having a partner,
    | mortgage, children, etc. Thus the risk aversion for that
    | group is likely also higher.
    | 
    | Finding 2+ people with the risk tolerance alone limiting,
    | much less having a complementary skill set, interests, goals,
    | etc.
 
| shoo wrote:
| Regarding "which best describes how you validated your original
| business idea?", is anyone aware of more research around the
| effectiveness or practicality of different validation approaches?
| That is, rough false-positive (validation indicated that business
| idea had sufficient market demand when it didn't) and false-
| negative rates (validation indicated that business idea had
| insufficient market demand when it did) for different validation
| approaches.
| 
| Naively it'd be great to have data of the form "given our idea
| for a business was bad specifically because there would be
| insufficient market demand, when we validated the idea by method
| A (e.g. getting verbal commitment from n potential customers),
| validation result indicated there was enough market demand to
| proceed, we decided to proceed, but the business failed later
| specifically for a reason that the validation approach was
| intended to measure (customers willing to buy the service) and
| not for some other reason". I.e. known ground-truth, measurement,
| measurement result, decision to proceed or abort based on
| measurement result, actual outcome.
| 
| Probably would be a very tricky thing to isolate the
| effectiveness of the validation approach and tease it apart from
| other confounding factors.
 
| bandrade wrote:
| 75% of those with free trials do not require a credit card up
| front. This was always my preference as a purchaser because I
| didn't have to bother my boss and get approval to try out a
| product.
 
  | kirktrue wrote:
  | I'm with you on that.
  | 
  | But my understanding of slide 55 is that requiring a credit
  | card up front doesn't pose much of a problem to growth.
 
  | xcast wrote:
  | The lower barrier to entry does show a pretty significant
  | uptick from unique visitors to trial customers as well. On the
  | other side of that coin, the data shows that converting trial
  | users to paid customers is way more likely when you have
  | already collected payment information at the start of the
  | trial. I think your customer base really defines willingness to
  | put up a card up front.
 
  | shoo wrote:
  | On another hand, as mentioned in the report, if a SaaS operator
  | does manage to close a sale to a larger business then that
  | larger business is likely to provide the SaaS operator a much
  | higher lifetime value due to lower price sensitivity and lower
  | churn rate. But at some point it crosses over into high-touch
  | enterprise sales process with multiple approvals from multiple
  | stakeholders, long time horizons.
  | 
  | It'd be quite interesting to have survey data on what the sales
  | process is like. But probably only relevant for SaaS businesses
  | that sell to government / large business customers.
 
| polote wrote:
| - How the founders were selected ? And where ? initially they say
| "hundreds of non-venture track" but then 14% raised money
| 
| - What is a MRR Growth in dollars ? Thats not how we compute
| growth
| 
| - Is that data statistically significant ? there 2% of companies
| which had 4+ more founders and still you try to make a
| correlation between growth and founders count.
| 
| - There is 66% of companies who have employees but only 66% of
| founders who work more than 30 hours a week ? That doesn't seem
| right...
| 
| I like the initiative, but we need more clarity to really be able
| to trust the data from this report
 
  | dbbk wrote:
  | > - What is a MRR Growth in dollars ? Thats not how we compute
  | growth
  | 
  | It's a company's growth in MRR... I'm not sure what you're
  | asking? Also who is the "we" here?
 
    | polote wrote:
    | growth is usually in percent. If you make $1000 more dollars
    | per month, it doesn't mean the same thing if you do 1M ARR or
    | 10k ARR
 
      | whyleyc wrote:
      | There is a slide on page 31 showing revenue growth
      | expressed as a percentage.
 
        | Silhouette wrote:
        | There is? Page 31 of the document I'm seeing shows the
        | percentage of businesses in each MRR category.
        | 
        | As polote said above, it's very strange to see MRR growth
        | figures given as a fixed dollar amount throughout the
        | presentation. As a founder, you might be quite worried if
        | your business was only growing by the same dollar amount
        | each month over an extended period.
 
        | whyleyc wrote:
        | You are looking at page 30. See the next slide. Title is
        | "What best describes your company's average Month-Over-
        | Month (MOM) growth rate over the past 3 months?"
 
        | icedchai wrote:
        | You'd be surprised. I've met founders who were happy
        | growing by a few hundred bucks a month. With most of
        | these companies doing under 15K/month, the percentage
        | growth is going to be pretty low.
 
  | ramimac wrote:
  | Slide 62 does present some of that context:
  | 
  | Survey was sent to 25k founders in the MicroConf database, 673
  | respondents (534 completed the survey)
 
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(page generated 2021-02-10 23:00 UTC)