|
########################################################################
|u/AutoModerator - 12 hours
|
|Welcome to r/science! This is a heavily moderated subreddit in order to
|keep the discussion on science. However, we recognize that many people
|want to discuss how they feel the research relates to their own personal
|lives, so to give people a space to do that, **personal anecdotes are
|allowed as responses to this comment**. Any anecdotal comments elsewhere
|in the discussion will be removed and our [normal comment rules](
|https://www.reddit.com/r/science/wiki/rules#wiki_comment_rules) apply to
|all other comments. --- **Do you have an academic degree?** We can
|verify your credentials in order to assign user flair indicating your
|area of expertise. [Click here to
|apply](https://www.reddit.com/r/science/wiki/flair/). --- User: u/mvea
|Permalink: https://theconversation.com/your-politics-can-affect-whether-
|you-click-on-sponsored-search-results-new-research-shows-239800 --- *I
|am a bot, and this action was performed automatically. Please [contact
|the moderators of this subreddit](/message/compose/?to=/r/science) if
|you have any questions or concerns.*
|u/polishprince76 - 11 hours
|
|It's honestly shocking how bad an internet search has become. Just
|mountains of garbage before you get to an answer remotely close to what
|you need.
|u/Uchihagod53 - 9 hours
|
|I honestly can't remember the last time I've had to go to page 2 on
|a Google search.
|u/rarestakesando - 9 hours
|
|Half the time the answer they direct me too eventually that
|actually helps is you guessed it right here on Reddit.
|u/thatryanguy82 - 8 hours
|
|I've long since gotten into the habit of adding "reddit" to any
|google search when I'm looking for the answer to a question.
|u/TooStrangeForWeird - 8 hours
|
|That's why Google bought Reddit data to use for their AI.
|Unfortunately it doesn't understand jokes or sarcasm, hence
|the "put Elmer's glue in the cheese so it doesn't slide off
|the pizza" incident.
|u/yttakinenthusiast - 7 hours
|
|also **cock**roaches.
|u/TheEyeDontLie - 6 hours
|
|Google bought cockroaches. Cockroaches are the best pizza
|topping.
|u/NightLordsPublicist - 5 hours
|
|What a lovely day for a lobotomy.
|u/yttakinenthusiast - 5 hours
|
|can't say i blame you. that AI-gen answer made my skin
|crawl.
|u/LeftieDu - 6 hours
|
|This one might have came from a genuine tip for food
|photography.
|u/Ralkon - 4 hours
|
|I'm not sure if there's a standard for food photography,
|but there was [this post](https://www.reddit.com/r/Pizza/c
|omments/1a19s0/my_cheese_slides_off_the_pizza_too_easily/)
|where the top comment specifically says "1/8 cup of
|Elmer's glue... It'll give the sauce a little extra
|tackiness" and the google AI response included [both of
|those details](https://www.reddit.com/r/ShittyLifeProTips/
|comments/1cz83mc/slpt_google_ai_suggests_glue_to_keep_chee
|se_from/).
|u/TARandomNumbers - 8 hours
|
|Don't say it out loud bro
|u/BlacksmithSolid645 - 7 hours
|
|I've looked for something and landed on reddit and read a post
|and it was my comment I've made to someone else asking the same
|question years prior
|u/n8mo - 9 hours
|
|Me neither. But, increasingly, I have to go to the 5th or 6th
|result to find something that isn't an advert or AI generated blog
|garbage. At this point I just add *"reddit.com"* to every search.
|If reddit's native search function wasn't so bad, I might never
|google again tbh.
|u/External-into-Space - 8 hours
|
|Even better, add sites:reddit.com *shows just reddit results,
|mostly better then searching on reddit itself*
|u/Mental_Tea_4084 - 8 hours
|
|Search operators are rapidly dying too. AND and NOT and their
|counterparts + and - are just suggestions these days, not
|rules. Quotations are the same. I was looking up a laptop by
|model number today and even putting it in quotes I was getting
|random garbage that was only similarly spelled but completely
|irrelevant
|u/orthogonius - 8 hours
|
|I really miss the NEAR operator that either Altavista or Ask
|Jeeves had. One word or phrase near another, like within 10
|words or something. I forget the exact parameters
|u/mellowanon - 8 hours
|
|if I search and it's not on the first page, I reword my search to
|get different results. Or I just put "reddit" in the search and
|see what reddit results pops up. Too many websites are SEO bait
|and are worthless.
|u/JetAmoeba - 9 hours
|
|Ya, if it’s not on page 1 I refine my search and try again
|u/AustinTheFiend - 7 hours
|
|I've had many instances where I have to scroll all the way to
|the bottom of the page and tell it to stop filtering out similar
|results, as searches regarding very specific game engine bugs
|usually result in like 3 threads talking about the exact same
|problem that's not what I'm facing, whereas the useful
|information tends to be deemed redundant and gets filtered out.
|It'd be nice if all that wasted space filled with ads (and even
|more galling) completely irrelevant web pages just had a couple
|more of those redundant results included.
|u/ebolaRETURNS - 6 hours
|
|but 3/4ths of the way down on page 1 is pretty common for me.
|u/LNMagic - 6 hours
|
|Usually if it's not on the first page, it's because I need to
|adjust my search terms. If it's a tough one, then my struggle is
|to figure out the right question to ask.
|u/LeafyWolf - 1 hour
|
|I've started going to page 4 and 5 now because the first couple of
|pages are videos or ads, and I'm looking for actual information.
|The other day I went to Bing for a search that Google was fumbling
|hard (just ads for pages). To my surprise, Bing had the result I
|was looking for on the bottom of the first page.
|u/Bunkerman91 - 9 hours
|
|Found the conservative
|u/General_Mars - 6 hours
|
|I might be the only one this also annoys, but it used to be that you
|could save the preference for 100 results per page. The continuation
|of results was just the further you went the less relevant the
|results would be - to the engine at least. Sometimes though because
|of keywords it could yield interesting results. Now it continually
|resets or gaslights you to 25-50 results and it’ll show more pages
|exist and then as you progress it just ends
|u/DarkbladeShadowedge - 5 hours
|
|It’s so annoying when you google something and all the results are
|just articles rehashing the same answer. This happens a lot when I
|look up a question to a video game. One guy writes a guide or
|something, and 6 others will just copy paste it onto their website.
|I understand there’s only so many ways to answer a question, but
|it’s word for word, and sometimes I’m looking for a certain detail
|that isn’t addressed.
|u/drunk_responses - 5 hours
|
|To find things these days, you not only have to keep adding
|-"website.addess" to searches, you also have to exclude the last two
|years from results. Or you'll end up with 90% AI written "articles",
|that are the forty versions of the same paragraph worded slightly
|differently, all made within the last two years or so. On top of
|that, they're still struggling to tune their AI interpretation layer
|on search queries. So it will tell you that it found no results, for
|a page they find if you add or remove a word.
|u/nanoH2O - 3 hours
|
|And AI finds the wrong answer for you, making it even easier. When you
|search in google the first thing you see is a concise and very
|convincing answer generated by AI.
|u/Beginning_Film7975 - 1 hour
|
|I still don't understand how people put any faith in AI generated
|answers. It can't assess evidence or sources. It literally just
|spits out a hodgpodge of words based on things that have been
|written by real people, things that are not all true and sometimes
|straight up contradictory. The words it spits out are impressively
|grammatical and it kind of proves the Turing test is inadequate as a
|measure of real intelligence, but that's about it
|u/nanoH2O - 1 hour
|
|Yeah it’s a bit concerning how confident it is. At least google
|gives links to where it got the information. I find it as a useful
|starting point.
|u/boa_instructor - 5 hours
|
|That's why I just put "reddit" at the end of any question for google
|u/Darkhoof - 2 hours
|
|There's more and more sponsored fake reviews on Reddit though.
|u/tert_butoxide - 10 hours
|
|From the actual scientific article abstract, emphasis mine-- > Search
|advertising involves the purchasing of an ad’s position at the top of a
|search engine results page and accounts for more than 40% of all digital
|ad spending in the United States. Nevertheless, consumers are more
|likely to click on organic links found below search ads—a phenomenon
|referred to as the search ad avoidance effect. Combining system
|justification and construal level theory, a politically identifiable
|segment of consumers is argued to counter this effect. **Because
|individuals with a conservative (vs. liberal) political orientation tend
|to justify systemic processes**, they are more likely to trust sponsored
|versus organic marketing communications. Across four studies (secondary
|data, surveys, online field experiment), conservatives (vs. liberals)
|are more likely to click on search ads because **they perceive them as
|more trustworthy**. This relationship is most prevalent when consumers
|conduct broad searches, activating an abstract search construal that
|relies on a thinking style consistent with one’s core ideological
|beliefs and values. However, both conservatives and liberals are equally
|likely to click on search ads when they conduct more specific searches,
|activating a concrete search construal that enables a thinking style
|that is context-dependent and therefore diverges from one’s core beliefs
|and values. So my understanding of that is basically that conservatives
|are more likely to trust the existing system to provide what they're
|looking for, whereas liberals are more skeptical, doubting, or
|questioning of this service. In this case the existing system is search
|ad sponsorship. Maybe there are parallels to other things though. Do you
|have faith in traditional social, political, economic systems and think
|those systems are to the benefit of people like you?-- and do you think
|your trustworthy search platform is trying to give you helpful or useful
|ads based on its best interpretation of your query? Or do you question
|the methods and motives of those systems, thinking that they were built
|to enrich others at your expense?-- and think that your search program
|is forcefeeding you unwanted and unhelpful ads for someone else's
|profit?
|u/Crammucho - 6 hours
|
|Surely there are other factors at play here, this seems to be a very
|narrow scope leaning into a specific reasoning. Couldn't age be a
|factor, older crowds being more conservative and having less/later
|experiences with Internet. Do conservatives maybe in general utilize
|Internet search less and have less precise experience with best
|choices of search results..
|u/EredarLordJaraxxus - 2 hours
|
|I was going to say, The older someone is the less tech literate they
|are, And the less likely they are to realize that the first or
|second option on a Google search is most likely an ad.
|u/P0pu1arBr0ws3r - 8 hours
|
|It does sound like this study can make connections beyond search
|results. I think if a similar study were performed with modern media
|similar results could be found, where conservatives would be more
|trusting of conservative media and liberals more skeptical of liberal
|media, and perhaps conservative media being designed to reduce
|cognitive load (possibly to increase attention to less informed folk).
|If anything, a simple study like this could be expanded to answer how
|the modern political climate is so divided and opposing as it is
|today, and why theres reports of voters regretting or being uninformed
|when they voted in the recent election.
|u/BraveAddict - 6 hours
|
|I've heard it said that conservative media often spoon feeds pre-
|chewed food to the republicans at home.
|u/Skwiish - 4 hours
|
|Next time some historical event happens, pay attention to how long
|it takes for there to be contrarian discourse about it online.
|There’s usually a bit of a lag because they haven’t been told how
|to feel yet.
|u/Agent-Blasto-007 - 1 hour
|
|During WWI, the British Government discovered that using penny
|pamphlets and propaganda news articles in Newspapers was very
|effective because by purchasing the propaganda, the person became
|invested in it & would be more likely to believe it and more
|importantly defend it. Popular authors, like HG Wells & Arthur
|Conan Doyle were recruited to write these pamphlets & articles
|https://fantastic-writers-and-the-great-war.com/war-experiences/sir-
|arthur-conan-doyle/#:~:text=Doyle%20was%20of%20course%20too,close%20
|to%20Royal%20Tunbridge%20Wells. It's a continuation of that: the
|person becomes personally invested in the propaganda: it's not just
|conservative media they're defending, it's their identity.
|u/Bubudel - 4 hours
|
|>conservatives are more likely to trust the existing system to provide
|what they're looking for This doesn't apply to science though.
|Apparently conservatives are fine with trusting politicians and big
|corporations, but draw the line at highly educated people who dedicate
|their life to the betterment of the human condition.
|u/AtheistAustralis - 57 minutes
|
|They'll believe science just fine, as long as it reinforces their
|pre-existing beliefs. If it contradicts them, it's obviously
|rubbish. It's why they were touting the half dozen scientific
|articles that advocated for horse wormer during covid, but ignored
|the tens of thousands of better articles that said the opposite.
|u/Richard-Brecky - 2 hours
|
|They’ve got a whole different “system” of broadcasters and pundits
|and influencers that was set up to tell them that the scientists are
|corrupt and wrong. Their system exposes the secret truth about the
|science, and all us idiots are still in the dark.
|u/-Wylfen- - 4 hours
|
|>**Because individuals with a conservative (vs. liberal) political
|orientation tend to justify systemic processes**, they are more likely
|to trust sponsored versus organic marketing communications. Does the
|study actually prove that point or is that conjecture? Because
|intuitively, I'd just assume that older people are more conservative
|*and* happen to also blindly trust technology.
|u/prismstein - 50 minutes
|
|"have faith in traditional social, political, economic systems" VS
|the big gov is selling out the country, the swamp, the deep state,
|vaccines makes kids gay etc etc the cognitive dissonance is
|remarkable how about we just interpret it like what the scientists
|intended: >Conservatives are stupider. sorry I'm not in a charitable
|mood.
|u/boofjoof - 5 hours
|
|I like this explanation. I was thinking it was weird for conservatives
|to be more trusting since they seem pretty distrusting of the status
|quo lately, but it does make sense that if you live in a system that
|caters to people like you, you aren't going to be as quick to wonder
|if people actually have your best interest at heart.
|u/S0LO_Bot - 10 hours
|
|Can you elaborate a bit more please? I never even considered that
|there could be a cultural divide over methods of logic and
|reasoning.
|u/Ardnabrak - 10 hours
|
|It might be a "Don't question authority" versus an "Always
|question authority" type of thing. Conservatives usually have had
|a religious or strongly patriarchal upbringing. This may inhibit
|their skepticism since they heard a lot of "Do as I say, not as I
|do" and "Don't question these things!" type rhetoric.
|u/stalinusmc - 10 hours
|
|As one who was raised by the ‘do as I say, not what I do’
|parents, this is absolutely true. Most conservatives I know
|don’t fact check anything that they come across, or use logic to
|extrapolate the possible circumstances. They allow their
|emotions to drive their response.
|u/cammyjit - 8 hours
|
|I know plenty of folks who literally will not question
|something they were told like 30 years ago, unless you show
|irrefutable evidence that it’s wrong. Even then, that’s just
|the questioning part, not the acceptance part
|u/TalosMessenger01 - 9 hours
|
|How does this correlate to the highly skeptical form of
|conservatism? Everything from conspiracy theorists to people who
|are just distrusting of the government, experts, and the default
|consensus on things. It’s a pretty big thing in even mainstream
|conservative politics. Not properly utilized skepticism imo
|(their mistake I think is not holding their own ideas to the
|same level of scrutiny as the ideas they attack) but it’s still
|there.
|u/lsda - 9 hours
|
|I read a paper years ago regarding how conservatives are much
|more trustworthy of in groups than out groups. So it could
|very well be a scenario where they have determined the group
|giving the conspiracy theories to be in groups. The thing I've
|noticed with the conspiracy types, is that they are very quick
|to believe a conspiracy that fits their narrative while
|distrusting of those that do not. So it could come down to a
|combination of in groups and outgroups as well as questioning
|authority. So I believe what X says because they are a leader
|and I doubt what Y says because they cannot be trusted. I'll
|have to find the paper I read on right-wing group thinkings.
|It may have been the book"the authoritarians" by Bob Altemeyer
|u/Ardnabrak - 9 hours
|
|Yeah, that would require a deeper dive. The conspiracy theory
|types are all over the political spectrum, so I think there is
|something entirely different that influences their
|development. Paranoia and suspicion seem to be the big
|motivations for them.
|u/UsernameUsername8936 - 3 hours
|
|No, I'd argue that that's the same lack of thought. They have
|their "information," anything that easily fits is added
|blindly without question, and anything that doesn't is
|rejected without consideration. It's just some fringe Internet
|weirdo that's thinking for them, instead of some other, more
|conventional individual. Same premise, just with a different
|ideology.
|u/Waste_Cantaloupe3609 - 10 hours
|
|From the article: “I suspect this is because broad searches are
|less cognitively demanding – in other words, they require less
|brainpower. This allows our core beliefs to influence our
|decisions. In fact, this is consistent with research on
|information processing that shows broad thinking leads to stronger
|political attitudes. On the other hand, I argue that specific
|searches require us to pay close attention to the information we
|are processing, which disables our core beliefs from being the
|primary influence on our decisions.” Edit: the article does not
|ever make the claim that conservatives are less inclined to engage
|in cognitively demanding tasks; the author instead claims that
|conservatives trust ads while liberals do not (because of research
|they performed, not due to their beliefs about conservatives and
|liberals) and that this “core belief” driven behavior was not
|apparent when users made a targeted search — conservatives clicked
|ads more if they searched for “headphones” but at the same rate as
|liberals if they searched for “headphones with sound canceling
|microphone”
|u/sirhoracedarwin - 10 hours
|
|"cognitive strain of reasoning?" This sounds like they don't like to
|*think*.
|u/chrltrn - 10 hours
|
|It's exactly that, but why do you make it seem like some alien
|concept? Guaranteed, at some point today, you made some decision
|that mightve been suboptimal because you didn't want to bother to
|put more thought into it than you did. Thinking takes time,
|afterall
|u/Tbagmoo - 10 hours
|
|I'm really enjoying your reframing of the issue. It's some good
|food for thought. Thank you
|u/Montana_Gamer - 9 hours
|
|The research that has been going on regarding political thought
|has been very validating to this explanation. Irrationality,
|believe it or not, is so often done from the perception of
|behaving rationally. I cannot imagine going through my life
|living like that, at the same time the appeal to it is quite
|clear.
|u/RealisticIllusions82 - 9 hours
|
|And energy. And likely why liberals are less happy overall, from
|what I’ve seen. Thinking all the time tends to make one
|depressed.
|u/adamdoesmusic - 9 hours
|
|Opening this app… several times a day… and hours disappear.
|u/Stripe_Show69 - 7 hours
|
|They think, but they think the wrong things. There is no threshold
|their reasoning has to meet. If it sounds good, it must be true.
|Never mind abandoning Ukraine could lead to an invasion of more
|countries. All they see is that right now we’re giving them money
|their groceries are expensive. Which has nothing to do with the
|money being sent to Ukraine.
|u/bx35 - 10 hours
|
|It’s a slippery slope: when you offer them evidence (e.g., tariffs,
|fascists, garbage), they become reactive and choose to sink the ship.
|u/lachwee - 11 hours
|
|Yes they are talking about conservatives after all
|u/Huger_and_shinier - 11 hours
|
|“Less cognitively demanding” is a very polite phrase.
|u/The_Last_Ball_Bender - 9 hours
|
|Dumb people gonna dumb. Essentially..
|u/faireymagik2 - 7 hours
|
|To be fair, if you read the title a little more closely “less
|cognitively demanding“ is in reference to the search, not the
|searcher. I made the same mistake when I first read the title. But if
|you read the article, it makes it clear.
|u/p333p33p00p00boo - 5 hours
|
|Correct, that was understood from my end. It’s still a little bit
|insulting and pretty funny
|u/atothez - 4 hours
|
|I don’t see it as insulting. It’s just indicative of choice
|fatigue. It tells me that other things are taking up
|conservative’s cognative capacity and they’re past the breaking
|point. I think it explains why reason so often fails them. It’s
|not that they’re dumb, exactly (though it presents that way),
|they’re overloaded in cognatively supporting their prior choices
|(the whole basis of conservatism).
|u/thepasttenseofdraw - 1 hour
|
|> It tells me that other things are taking up conservative’s
|cognative capacity Like remembering to breathe?
|u/Chief_Chill - 36 minutes
|
|Yeah, the "overloaded" part of that statement tells me this
|person has never been in a room with a conservative. The only
|thing that is firing at all times with those people is their
|amygdala reactivity. I don't think they "trust" the sponsored
|ads more, I think they are just less discerning and lazy (with
|regards to further evaluation of results). We have greatly
|become a society of immediate gratification and short
|attention spans.
|u/fusionsofwonder - 6 hours
|
|Doesn't really put the test subject in a positive light either way
|though.
|u/CausticSofa - 9 hours
|
|Can we just collectively address how disappointing this timeline has
|turned out to be?
|u/snajk138 - 8 hours
|
|Time to get some fake goatees until we can grow real ones.
|u/boofjoof - 5 hours
|
|When the author says that, he's referring to the search. The article
|says that no such correlation exists for highly specific searches
|(with 'headphones' versus 'headphones with active noise cancelling' as
|an example) whereas it does exist for broader searches which are 'less
|cognitively demanding'.
|u/BobDonowitz - 8 hours
|
|"Conservatives have the IQ of a cow after it's been slaughtered new
|research shows" was deemed too disrespectful towards cows.
|u/MyPenisIsWeeping - 10 hours
|
|Install adblock on your parents devices to fight authoritarianism!
|Adguard dns works for Android phones
|u/Nadare3 - 4 hours
|
|Yeah...on all 4 browsers of her computer. *Screams uncontrollably*
|u/cunnyvore - 3 hours
|
|It doesn’t work. They *want* the ads for some reason. Wild
|u/Wet_Sanding - 6 hours
|
|Ublock origin on Firefox mobile.
|u/jamesholden - 6 hours
|
|nextdns works for nearly everything. uses the same adblock list as
|good adblockers once you enable them. I've spent the past few months
|trying to get to 100% firefox on desktop and mobile. I used to do most
|of my browsing in chrome, keeping important stuff in firefox (email,
|banking). ublock origin on all. also RIF and youtube revanced on
|mobile. smarttube on tv.
|u/cobitos - 12 hours
|
|Probably cause more boomers lean conservative
|u/Eternal_Being - 11 hours
|
|>"Neither age nor income had any significant impact."
|u/Time-Maintenance2165 - 9 hours
|
|They used median age and income to attempt to correct for that.
|That's such a bad way of trying to correct that it's nearly
|worthless.
|u/AThousandBloodhounds - 10 hours
|
|Can't pin it on boomers. It took an extremely large and dysfunctional
|village to get us to where we are today.
|u/majestic-culverts - 11 hours
|
|Gen X are more conservative than boomers (in the US at least)
|u/shkeptikal - 11 hours
|
|20 years ago, sure. Things have changed and the demographics have
|shifted. See the exit polls for more information and be sure to thank
|Elon and the "right wing" podcasters who were paid by the FSB to
|destabilize America by radicalizing young men into voting against
|their own futures.
|u/Strong-Decision-1216 - 7 hours
|
|Do you mean people raised on books and not tiktok?
|u/ogpotato - 10 hours
|
|Apparently so are the gen z
|u/MyPenisIsWeeping - 10 hours
|
|No they still lean blue but most liberal gen a stayed home on the
|5th
|u/TentacleHockey - 12 hours
|
|I think you are missing the biggest issue here. IQ.
|u/magus678 - 10 hours
|
|It's odd how reddit pretends IQ isn't a thing until it's convenient.
|u/henzry - 10 hours
|
|It’s not really relevant when you’re talking about places lacking
|formalized education systems. More relevant when your talking
|about two groups who ostensibly had the same educational
|opportunities
|u/haarschmuck - 9 hours
|
|Education has nothing to do with IQ. IQ is static.
|u/YoloKraize - 2 hours
|
|Lead water goes hard for them.
|u/Nervous-Project7107 - 11 hours
|
|If you read the article and the study they never use the words “less
|cognitively demanding”, they even say conversative states have higher
|income. This reddit post is just karma farming.
|u/richmondody - 10 hours
|
|It does actually: > **I suspect this is because broad searches are
|less cognitively demanding – in other words, they require less
|brainpower**. This allows our core beliefs to influence our
|decisions. In fact, this is consistent with research on information
|processing that shows broad thinking leads to stronger political
|attitudes. That being said, I do agree that engaging in less
|cognitively demanding tasks doesn't mean that the person is dumb.
|u/helvetica01 - 9 hours
|
|incorrect, *twice.* >conservatives were more likely to click ads
|in response to broad searches, such as “Buy headphones.” But for
|more specific, detailed searches – for example, “Buy headphones with
|microphone that reduces background noise” – there was no
|relationship between politics and clicks. >I suspect this is
|because broad searches are less cognitively demanding – in other
|words, they require less brainpower. This allows our core beliefs to
|influence our decisions. In fact, this is consistent with research
|on information processing that shows broad thinking leads to
|stronger political attitudes. the article *does not say
|conservative states have higher income*. >Given that, on average,
|conservatives are older and have higher incomes than liberals, I
|also looked at each state’s median age and per-capita personal
|income. Again, the data confirmed the relationship between
|conservatism and search ad clicks. Neither age nor income had any
|significant impact. the conclusion made is: conservatism and
|clicking ads is strongly related; age/income and clicking ads were
|not related. it makes no claim about conservatism and state income.
|only that he sought to compare median state incomes against rate of
|clicking ads.
|u/Livid_Zucchini_1625 - 11 hours
|
|there's a pattern of attributes that point to the path of
|conservatives seeking the least cognitively tasking path. whether
|it's this, humor, propaganda and other areas
|u/dsmjrv - 11 hours
|
|Let’s look at the studies criteria for “sponsored “
|u/boofjoof - 5 hours
|
|Google is required to disclose when search ads are sponsored. It
|appears above the link.
|u/kozy8805 - 9 hours
|
|That’s why contrary to popular belief of arguing online, the easiest way
|to actually get to know people and change their opinion is to actually
|going offline and getting to know them. Which builds the trust you need.
|u/Lordborgman - 7 hours
|
|I grew up and went to school with people from, and eventually left
|Polk county; 1986 to 2020. There is no amount of knowing most of those
|people that will change a damn thing for the better. No matter how
|calm, reasonable, logical, nicely worded, non confrontational, or
|factual. Seemingly nothing will break that cognitive dissonance, which
|we had the same education, we had access to the same information.
|I've tried desperately, even with my closet friends of 37 years at
|some point eventually called me a "Democratic socialist f*ggot" for my
|views on healthcare, abortion, economics, and ethics. It's maddeningly
|depressing.
|u/kozy8805 - 7 hours
|
|Of course there is, I’ve seen plenty of it done myself. If it could
|be done in the middle of nothing red states, it can be done
|anywhere. There’s just 2 points. 1. You’re not going to change
|everyone. As a matter of fact you’re not going to change most
|people. What you’re looking to change, what changes elections (both
|local and national) are a few percent. Not 10, not 20, not 50. 3-4.
|That’s a maddening amount of rejection. All change is. 2. Arguing
|doesn’t really work in the beginning. Going against whatever the
|norm is makes you “the outsider”. Thats me putting it nicely.
|Building trust and slowly breaking it down piece by piece can work.
|From what I’ve seen, and take this as anecdotal, it works like this.
|Mechanic John, your friendly never rip you off mechanic, tells you
|what’s wrong with your car. You trust him, so you’re inclined to
|believe him and the price he charges. Substitute car with any topic,
|and you got your change. You’re looking to become mechanic John for
|whatever change you want. That’s how these communities work by and
|large. They’re ingrained with people they trust saying certain
|things. Changing them is getting into that. It’s hard, stressful,
|mostly ungrateful work. But that is the only way anything will ever
|change.
|u/Lordborgman - 7 hours
|
|Yeah I get what you are saying, just sucks that several 37 year
|friendships is not even enough for the trust of some of them. Not
|just a mechanic you interact with a few times, someone I knew and
|saw daily for decades, some I _LIVED_ with etc...
|u/throwaway490215 - 8 hours
|
|Wait. This is why Google and Facebook are so rich? There are people
|clicking the ads?
|u/LowDownDirtyMeme - 12 hours
|
|I done hurt my thinking muscle on the title!
|u/SucculentHorder - 10 hours
|
|Lies. It's really just people trying to close out the ad by pressing the
|stupid microscopic X.
|u/MidwesternDude2024 - 9 hours
|
|Has the “study” in the story been peer reviewed and its findings been
|duplicated? No. Please I am begging people to stop sharing bad faith
|stories like this. It’s not science. It just reinforces priors, which
|should make you doubt the story.
|u/jon3ssing - 10 hours
|
|This is going to be an interesting thread - *sort by controversial*.
|u/Rocky_Vigoda - 9 hours
|
|Man i'm so tired of this. "Science proves American liberals are the
|smartest and best people on the planet". No one is really taught proper
|media literacy or how to vet information. Go on the canada sub. Half the
|links are for commentary/editorial articles which are practically the
|same thing as ads yet no one complains because they mention it barely in
|the headline.
|u/solidshakego - 11 hours
|
|I'm a liberal leaning person with an ad blocker. What does that make me?
|u/CaptainMudwhistle - 8 hours
|
|Nothing to click = least cognitively demanding = absolute simpleton
|u/solidshakego - 8 hours
|
|Works for me
|u/imbrickedup_ - 9 hours
|
|How is even this sub political
|u/Pudding-Immediate - 11 hours
|
|Less cognitively demanding…. Hahahahaha
|u/Strange_Quote6013 - 9 hours
|
|I don't think this is because they're conservative I think it's because
|conservatives are older, on average, and less tech savvy. My dad is a 73
|year old socialist and doesn't even know how to copy + paste.
|u/confon68 - 8 hours
|
|How do even determine if someone’s political affiliation has any bearing
|on this. Wild.
|u/SupervillainMustache - 8 hours
|
|It's second nature for me to ignore sponsored content.
|u/BagOfCatLitter - 7 hours
|
|Someone keeps changing my search engine from Google to Yahoo on my work
|computer. IDK who it is.
|u/KevineCove - 7 hours
|
|There are so many possible correlations here that invert (or subvert)
|the implication of this headline. The two that came to mind are: 1.
|Sponsored posts are more likely to be conservative because big business
|leans conservative, but if the viewer is already conservative, they're
|clicking on posts based on confirmation bias because they like the
|content, not because they necessarily trust the source. 2.
|Conservatives tend to be older and may be less tech savvy, so they may
|not even recognize a sponsored post is sponsored in the first place. You
|could call it naivete perhaps but you can't call it a deliberate act of
|trust.
|u/adeline882 - 7 hours
|
|And in this thread a completely lack of desire to and the question why.
|This just feels like another attempt to dunk on conservatives as,
|“stupid.” Instead of looking at what creates a scenario where low
|information voters exist.
|u/AllSpicNoSpan - 6 hours
|
|The sponsored links are the first ones that populate in Google. If I'm
|searching for running shoes, and the first link directs me to Under
|Armour, I'm going to click on that link regardless of whether or not
|it's sponsored, because it's first and it will direct me to what I'm
|looking for. What an obtuse article.
|u/ebolaRETURNS - 6 hours
|
|I'm too lazy to defeat the paywall guarding the primary study, but I
|wonder what the basal rate of clicks toward sponsored links is. I would
|have naively assumed very low among all groups. Eg, I'll for the most
|part screen them out mentally, unless my search is like for "plant
|shop".
|u/Dangerous_Function16 - 6 hours
|
|Is this controlling for age? Typically this type of media illiteracy is
|something you associate with older generations, as is conservatism.
|u/LaunchGap - 5 hours
|
|clicks i can understand. i've clicked many "singles in your area" links
|in my day. but i've stopped clicking links many years ago. what are the
|conservative groups in this study? are there age groups?
|u/xavster - 1 hour
|
|tldr: conservatives are older, older people are less tech savvy and more
|likely to be tricked into clicking ads. The end.
|u/IAmAccutane - 1 hour
|
|Is this controlled for age? I feel like a Gen Xer of any political
|affiliation would react the same way.
|u/ZezimaIsMyTrueLove - 29 minutes
|
|this the type of shi r/science has been reduced to
|u/pepperoni86 - 7 hours
|
|Low key another ‘let’s insult conservatives’ intellect article.
|u/FlamboyantPirhanna - 2 hours
|
|I don’t subscribe to this sub, so I only see what shows up in popular,
|and every damn post from this sub there is some version of that. I’m
|very very far from conservative, but it’s all just thinly veiled
|tribalism.
|u/CoolnessEludesMe - 7 hours
|
|Being raised in a church conditions you to just believe what you're
|told, however irrational, rather than to think for yourself.
|u/Entraprenure - 10 hours
|
|I highly doubt this has any truth to it. Liberals drink the koolaid
|willingly even if it’s obvious propaganda
|u/Fluid-Bread3480 - 8 hours
|
|all correlation of giant population couple of percentages removed from
|margin of error, this is a lot of nothing xD
|u/Rich_Psychology8990 - 9 hours
|
|In related research, liberals were over 385% more likely to believe any
|claim written in a manner that suggests it came from an academic journal
|or reflects a current scientific consensus, even when no citation is
|provided or the claim does not match their everyday life experiwnce.
|Remarkably, the liberal susceptibility to academic-coded language was
|increased by nearly 1,100% when the claim denigrated conservatives,
|religious believers, or white male corporate executives, with roughly
|one-third of self-identified liberal respondents describing false
|memories of having read the source document, even when both the article
|and publication were completely fictitious.
|u/adtcjkcx - 45 minutes
|
|Triggered much? Keep crying.
|u/PM-me-youre-PMs - 4 hours
|
|Not gonna lie, that was funny.
|u/Yay4sean - 10 hours
|
|I was too lazy to bypass the paywall, but this quote seems to be the
|most relevant: >I found that more conservative states were associated
|with more clicks for search ads over organic links. Specifically, a 10%
|increase in a state’s conservative identity was associated with a 6.4%
|increase in search ad clicks. Given that, on average, conservatives are
|older and have higher incomes than liberals, I also looked at each
|state’s median age and per-capita personal income. Again, the data
|confirmed the relationship between conservatism and search ad clicks.
|Neither age nor income had any significant impact. I really don't find
|a 5-15 increase particularly meaningful. This is a pretty marginal
|difference, and doesn't *really* say that much about these two
|populations. Are we going to make broad generalizations based off of
|just 5-15% differences? And I really don't think this is telling
|advertisers anything they don't already know. Most (all?) of
|advertising is based on a bunch of algorithms that have already
|considered every possible thing that leads to increased money.
|u/nishinoran - 5 hours
|
|On top of that their attempts to control for age and income are
|insanely broad, and don't actually drill down to the same level as the
|clicks themselves. Honestly, pretty weak study, but if course OP is
|using it to push their agenda.
|u/JudasZala - 10 hours
|
|And that’s why God/Allah/Jehovah created ad blockers.
|u/AnnualBadger1147 - 9 hours
|
|I'm conservative, and I view every sponsored post and ad as a scam.. I
|always have tho as I grew up in the digital age... But I can believe
|this as I have to help so many older folks who cant see the difference..
|u/BrilliantLifter - 11 hours
|
|Explain Funko Pops then.
|u/StromboliOctopus - 10 hours
|
|I could've told you that by the 14,000 vitamin supplements that my fixed
|income trumper step-dad has a spare room dedicated to.
|u/ProfessionalLeave335 - 11 hours
|
|I know this is Reddit. I know I'm self-filtering the content I view
|which only further increases my belief in my worldview. I know that
|because of this my worldview may not be an accurate understanding or
|representation of the world around me. I know all that, but I swear
|everything I read leads me to believe that conservatives are absolute
|morons.
|u/tacomonday12 - 9 hours
|
|Only if you yourself are moronic enough to anchor your thoughts to the
|headline instead of reading through the entire article. The author
|never clarifies what he means as "conservative" or "liberal", and
|concludes that conservatives weren't being fooled by the ads; but were
|clicking them because they trust the market process more than
|liberals. That along with the fact that this guy is a marketing
|professor indicates to the fact that the only thing he really took
|into account when defining those traits is fiscal policy positions.
|Dude is basically saying people who trust the market willingly click
|more ads.
|u/tendrils87 - 7 hours
|
|Add on top of that, that perhaps "liberals" might be more likely to
|believe THEIR content consumption is more organic. I'm not really
|sure truly organic content exists anymore once it escape niche
|spaces.
|u/christophercolumbus - 8 hours
|
|Interesting you are able to identify that line of self reflection but
|lack the ability to recognize how stupid your conclusion is. These
|kinds of studies are meaningless. It's nearly impossible to identify
|political ideology without finding people who are easily bucketed into
|those identifiers. We've tried everything to identify political
|ideology through indirect means with some statistical significance and
|have failed every time. To.even embark on this study shows a failure
|to adhere to the standards of unbiased statistical analysis.
|u/Eternal_Being - 11 hours
|
|I didn't believe it until I saw about a dozen academic articles over
|the last decade all finding the same things.
|u/KanyinLIVE - 8 hours
|
|Which are certainly unbiased.
|u/Random499 - 6 hours
|
|There's a couple articles supporting anti-vax ideologies. Doesn't
|mean they are true and 100% objective with zero bias
|u/MidwesternDude2024 - 9 hours
|
|Google show me the replication crisis
|u/TheMightySet69 - 10 hours
|
|Yup. This is my mom. Constantly getting scam emails, text messages, and
|phone calls. Always asking me to tell her whether it's a scam, if she is
|even savvy enough to question it before forking over her credit card and
|personal info. But, she knows better than I do when I tell her that
|Trump and Newsmax are deceiving her.
|u/xPrim3xSusp3ctx - 8 hours
|
|I don't think we need more research saying conservatives are mentally
|deficient. We're aware
|u/clintbot - 10 hours
|
|"Less cognitively demanding". I'm stealing that phrase.
|u/Kooky_Tooth_4990 - 10 hours
|
|Are sponsored results always bad?
|u/blackhodown - 8 hours
|
|No and in fact, in this study, clicking on the sponsored result was
|actually objectively more efficient, because both links took people to
|the same pages.
|u/RIPx86x - 7 hours
|
|No...... I block every ad I can. Who makes this stuff up.
|u/Nakedinthenorthwoods - 6 hours
|
|This is really a subjective call. I would doubt the results as the
|person doing this is most likely a liberal and trying to make liberals
|seem smarter and more logical. However, if a conservative did this, the
|results would be 180 degrees off from this.
|u/Gellix - 6 hours
|
|54% of US adults have a literacy rate of the 6th grade. I feel like that
|plays into this somewhat.
|u/piperonyl - 11 hours
|
|"conservatives are dumb" thats the headline TLDR
|u/Significant_Pepper_2 - 11 hours
|
|That's funny how readily the comments jump to the "conservatives stupid"
|conclusion given how easily liberals (it whatever there's on the other
|end of the US political spectrum) fall for foreign propaganda.
|u/TheWhomItConcerns - 10 hours
|
|Do you have any actual research indicating that people on the left are
|more likely to "fall for" foreign propaganda than the right?
|u/hellakevin - 3 hours
|
|Saw an AI meme on Facebook saying so.
|u/Electronic-Clock5867 - 10 hours
|
|It’s just how he
|[feels](https://www.salon.com/2021/01/18/conservatives-not-liberals-
|are-more-inclined-to-value-feelings-over-facts-psychology-study-
|finds/)
|u/LolLmaoEven - 6 hours
|
|The entirety of reddit.
|u/Eternal_Being - 11 hours
|
|Conservatives are generally more likely to fall for and share
|misinformation, including foreign propaganda ([source](https://journal
|s.sagepub.com/doi/10.1177/20563051231220330)). It's been
|[studied](https://news.osu.edu/conservatives-more-susceptible-to-
|believing-falsehoods/) quite [a
|lot](https://www.theglobeandmail.com/politics/article-conservatives-
|russian-disinformation-survey/).
|u/OutsideFlat1579 - 11 hours
|
|So, conservatives are as stupid as we always thought they were.
|u/beginningagain86 - 8 hours
|
|Had to check to see if it was promoted content.
|u/EfEssKay - 7 hours
|
|Absolute state of this website
|u/Accomplished-Pie-206 - 8 hours
|
|No one is surprised. The less educated someone is the most likely they
|are conservative.
|u/kappakai - 10 hours
|
|“Less cognitively demanding” yah I’m gonna borrow that.
|u/bjornbamse - 10 hours
|
|Trump said 20 maybe 30 years ago that if he ran for the president, he
|would run as a Republican because they have the dumbest voters.
|u/Fun_Environment_8554 - 9 hours
|
|“Less cognitively demanding”. Lolol
|u/NatarisPrime - 8 hours
|
|You mean the group that believes in an invisible man that lives in the
|clouds with zero evidence doesn't need actual evidence to believe the
|things they choose? Shocking I tell you .
|u/FrancoManiac - 12 hours
|
|*...because they may be less cognitively demanding.* Well that's really
|the crux of it, isn't it?
|u/QuiGonnJilm - 8 hours
|
|The only reason I cllck on sponsored results is to intentionally cost
|that advertiser money.
|u/boko_harambe_ - 8 hours
|
|I have software on my network that makes sponsored links not even
|resolve.
|u/Si_is_for_Cookie - 8 hours
|
|I just search with AltaVista, by the third page of results you’ll get
|the best Geocities results for any topic. Sure the text might be yellow
|on a white background but at least it’s real content (foolish as it may
|be), and the animated gif header with the midi theme song are totally
|worth it.
|u/Ihaveasmallwang - 8 hours
|
|I click on sponsored results because the company gets charged every time
|someone does. Also, it’s always the company I’m actually looking for,
|not just random results.
|u/Dunge - 7 hours
|
|Yeah we know.. conservatives are more easily manipulated, story as old
|as time. Why do you think YouTube ads are so much targeting that
|spectrum of people? Because the rest of us know how to use adblockers.
|u/pilfererofgoats - 7 hours
|
|It's a good way to get malware these days.
|u/Untimely_manners - 6 hours
|
|Sounds like kids should install adblockers on to their parents browsers
|to prevent them getting tricked.
|u/Boodikii - 6 hours
|
|How do you not assume Every single ad on the internet contains a virus
|or keylogger?
|u/FoghornFarts - 6 hours
|
|I am curious if they accounted for what was being searched and why? Or
|their ages? The average Republican isn't generally as educated and is
|older so their motivation for using a search engine might be different
|from the average Democrat. If you're not searching for answers to a
|complex questions and more asking for assistance with shipping or a
|health question, then sponsored links seem fine.
|u/4K05H4784 - 5 hours
|
|Who the hell clicks on those ads? I'm looking for the first and most
|relevant result google gives me, not something less related that is only
|there because someone pays them.
|u/homkono22 - 3 hours
|
|Far right and far left are both absolute idiots. Outside of that there
|can be good polices from either political leanings, the political scale
|is dumb and largely doesn't fit a lot of issues that have more gray or
|not easily explained solutions. People who call themselves right wing
|conservatives out loud are also more likely to be on the idiot extreme
|end than other people who simply refer to themselves as more left
|leaning (while actually agreeing and disagreeing with individual left
|right policies as they research them). People are often too dumb to
|understand issues they can't just say yes and no to without nuance. It
|needs to be black-white left-right in their mind, where you blindly have
|to agree with everything your "team" says. Otherwise they'll go around
|calling people uneducated (ironically) fencesitters who can't stand
|their ground.
|u/Icyforgeaxe - 3 hours
|
|Is it possible they just run less adblock? I feel like liberals are
|typically more tech savvy.
|u/topher7930 - 3 hours
|
|"may be" is doing a lot of heavy lifting in that title .
|u/maximiseYourChill - 3 hours
|
|> I suspect this is because broad searches are less cognitively
|demanding – in other words, they require less brainpower. TIL that
|trusting some of the most sophisticated algos in human history is being
|a dumb dumb.
|u/the_hair_of_aenarion - 1 hour
|
|I wonder if you can classify probability of being a conservative /
|liberal, based only on whether they click the top sponsored result or
|the one directly below it, when both lead to the place.
|u/Daffan - 1 hour
|
|That's called efficiency.
|u/RockfishGapYear - 57 minutes
|
|Cool, now stop feeling smug and start building a populist advertising
|offensive that figures out how to suck away as many of these people as
|possible.
|u/oscurritos - 53 minutes
|
|I'm just curious how accurate this is, I feel like politics and your
|beliefs shouldn't be something considered an influencer of other
|behaviors, it isnt some disorder, I feel like the only question you can
|really ask about politics is what influences someone's political
|beliefs, not the other way around, beung what does someone's political
|beliefs influence. I mean, what classifies as a conservative? Politics
|is a broad spectrum, there are many people who may lean conservatively
|but not fit the type of conservative pictured in this survey.
|u/Ahad_Haam - 33 minutes
|
|People actually click on ads?
|u/miacova - 11 minutes
|
|>less cognitively demanding Ya think?
|u/sayleanenlarge - 9 minutes
|
|I think we can take advantage of them. If they're unwilling to question,
|then they're fair game for getting them to spend money.
|