←Back
Physical cash not only influences how much we spend but also fosters a
profound sense of psychological ownership that digital payments cannot
replicate. The visceral nature of cash—its smell, feel, and the act of
counting it—creates an emotional connection that digital payments lack.
https://www.surrey.ac.uk/news/cash-king-surprising-truth-about-spendi...
########################################################################

|u/AutoModerator - 1 day
|
|Welcome to r/science! This is a heavily moderated subreddit in order to
|keep the discussion on science. However, we recognize that many people
|want to discuss how they feel the research relates to their own personal
|lives, so to give people a space to do that, **personal anecdotes are
|allowed as responses to this comment**. Any anecdotal comments elsewhere
|in the discussion will be removed and our [normal comment rules](
|https://www.reddit.com/r/science/wiki/rules#wiki_comment_rules) apply to
|all other comments.  ---  **Do you have an academic degree?** We can
|verify your credentials in order to assign user flair indicating your
|area of expertise. [Click here to
|apply](https://www.reddit.com/r/science/wiki/flair/).  ---  User: u/mvea
|Permalink: https://www.surrey.ac.uk/news/cash-king-surprising-truth-
|about-spending-habits-cashless-world  ---  *I am a bot, and this action
|was performed automatically. Please [contact the moderators of this
|subreddit](/message/compose/?to=/r/science) if you have any questions or
|concerns.*


|u/SvenTropics - 1 day
|
|An interesting case study on this is when we look at casinos when they
|were all being built in Vegas. What they found was that people gambling
|cash wouldn't gamble as much as people gambling chips. There's something
|disconnected about putting chips on a table that makes it seem like it's
|not real money. This was obviously before credit cards existed so they
|had to take people with cash coming in.   For the slot machines now they
|do have currency accounts on your player card, and it's even more
|disconnected because it's just a number on a screen.


  |u/axonxorz - 1 day
  |
  |>What they found was that people gambling cash wouldn't gamble as much
  |as people gambling chips. There's something disconnected about putting
  |chips on a table that makes it seem like it's not real money.  This
  |phenomenon is exploited by game MTX really badly.  Level 1 was the
  |digital disconnect.  Level 2 was fiat payments for imaginary token
  |currency.  Level 2.5 is having multiple imaginary token types.  Level
  |3 is gambling with those imaginary tokens instead of straight spending
  |them on things.  Every layer removed from "cash" causes further loss
  |in ability to stay rational about it.


    |u/Zaptruder - 1 day
    |
    |What's important is that those tokens can be earnt via in game play
    |or via purchase - providing the game makers with an out saying - you
    |don't need to pay for anything... but it's certainly convenient for
    |you and us if you do!  In a game like Genshin Impact... you can
    |actually get the lion's share of currency from engaging in the game
    |consistently, rather than spending - unless you're willing to spend
    |over a grand per annum.  ... Which many players (of a much larger
    |pool of players) are.


      |u/politehornyposter - 16 hours
      |
      |On TikTok for example, you have exchangable tokens also.


  |u/erwan - 1 day
  |
  |Yes, for the same reason on video games micro-transactions are usually
  |not in $ or € but instead in "gems" or "v-bucks" or "points".  The
  |idea is that once your real money is converted into in-game money (and
  |they'll encourage you to convert more with rebates), it feels like
  |game money so you'll easily spend it.


|u/CheckOutUserNamesLad - 1 day
|
|This is weird to me because money in an account feels more out-of-reach
|to me, and cash feels like it's already spent.


  |u/IvorTheEngine - 1 day
  |
  |My kids say the same. Their account balance is what's real, cash
  |doesn't count.  I wonder if it's a generational thing, depending
  |whether you grew up with on-line banking?


    |u/erwan - 1 day
    |
    |It probably depends if most of your expenses are cash or from your
    |bank account directly.  I live in Japan at a time where it was an
    |all-cash society, every single expense I made was with cash. Even my
    |phone bills were paid in cash at the local convenience store, and my
    |rent was also injecting cash into a wire transfer machine.  In this
    |case yes, you know that spending your cash on small things means
    |withdrawing more or earlier so it feels real.  On the other hand
    |when most spending is made by card, and what you look at is your
    |bank account balance, cash is already out of that system so it feels
    |more like free money that you can spend on whatever.


      |u/CheckOutUserNamesLad - 22 hours
      |
      |That sure does resonate with my feelings about it.


    |u/Corvus-Nox - 19 hours
    |
    |I got online banking in my early 20s so don’t know if you consider
    |that “growing up with it” but I also feel same as above: Cash has
    |already been spent. My bank balance is how much money I actually
    |have. I think it’s more because I rarely pay for anything with cash
    |nowadays so I don’t track it. But my bank balance I can track every
    |time I spend or get a paycheque.


  |u/financiallysoundcat - 1 day
  |
  |Same for me. I avoid carrying cash because I know I'll spend it way
  |more easily than I would if I use my card/phone.


    |u/LilJourney - 14 hours
    |
    |And I'm reverse - I carry cash because that's my spending money for
    |the week.  When it's gone, it's gone.  So handing over $8 for a fast
    |food meal creates some pain.  And no way am I feeding $3 into a
    |machine for some chips.    The feeling of having cash left at the
    |end of the week to treat myself (or not) with an ice cream or new
    |book, etc is awesome.  I mostly save it for future adventures, but
    |having it in front of me as "proof" I was responsible for the week
    |excites me.


  |u/tomtomtomo - 1 day
  |
  |I think that is more uncommon than the opposite feeling that you have
  |money at your fingertips with the tap of a card or, now, phone.   I
  |used to get $20 out and then see how long it would take to break it.
  |It would stop me buying those little things.


    |u/CheckOutUserNamesLad - 22 hours
    |
    |I wonder if it's because I almost never carry cash. My bank account
    |balance is my reference for available money for bills and other
    |expenses. Once it's out of the account, it can no longer pay the
    |bills, so I might as well spend it at the first opportunity instead
    |of taking more money out of the account.   Maybe not the most
    |rational approach.


  |u/nuisanceIV - 18 hours
  |
  |I get the feeling. When I have cash it feels “spent” but on the other
  |end it’s a lot easier for me to think before it leaves my hands.
  |Sometimes it acts as a “mini savings account”. Like I have a $20
  |sitting around in case I’m broke and need gas money to get to work.


  |u/vapescaped - 11 hours
  |
  |For me it's economics. Cash converts to coins, which get lost. But a
  |decent credit card with 2% cash back makes me more money than I had to
  |begin with, and doesn't get stuck in my buddy's couch.  2% doesn't
  |sound like much, but it definitely adds up over time.  To each their
  |own though. There's still a percentage of the world that despises the
  |concept of a digital currency. Although I disagree, I can't blame them
  |for feeling that way, and some people (no disrespect intended)
  |struggle to get the hang of a credit based system.


|u/a_phantom_limb - 1 day
|
|I hate having to touch physical currency, and I do so as rarely as I can
|manage.


  |u/JoeyJoeJoeSenior - 21 hours
  |
  |Then how do you get trace amounts of cocaine on your fingers?


|u/sm753 - 1 day
|
|Why do I need an emotional connection with money...?  *"Money can be
|exchanged for goods and services"*...like that's it. Spending on a
|credit card feels no different than spending cash except it doesn't have
|the inconveniences of having to use cash.


  |u/tomtomtomo - 1 day
  |
  |You don't need an emotional connection; it's subconscious.


    |u/is0ph - 1 day
    |
    |My subconcious connection with cash is that I consider merchants who
    |want to be paid in cash as tax cheaters.


      |u/BLauren00 - 23 hours
      |
      |On the flip side, banks and payment processors make money off of
      |every single card transaction. So much incentive for them to push
      |to get rid of cash.


  |u/OldManPip5 - 15 hours
  |
  |There’s nothing quite like the weight of some gold-pressed latinum in
  |your pocket.


  |u/Handsome_Claptrap - 17 hours
  |
  |Your brain unconciously notices the pattern that when you hand over a
  |bill, you get an ice cream back, most desirable things can be linked
  |to cash: the emotional connection isn't actually to cash, but to the
  |goods and services. When you pay with a card, your human brain may
  |think about what you spent, but your monkey brain doesn't, you don't
  |get the primal feeling of loss, like with spending cash.  I also think
  |the issue is that you don't make experiences such as running out of
  |cash, which also unconciously reinforce the concept "if you have no
  |money, you can't get X, so never run out of money".   You and i,
  |however, have grown up in a world where cash was prevalent. I think
  |things will turn more interesting when kids that have almost never
  |interacted with cash will get adult.


|u/Bokbreath - 1 day
|
|This makes sense with cash vs bank accts because one is under your
|control and the other is not. I would have liked to see a
|differentiation between cash cards - which hold value on the card - and
|bank accts to see if this was the effect.


|u/mvea - 1 day
|
|I’ve linked to the press release in the post above. In this comment, for
|those interested, here’s the link to the peer reviewed journal article:
|https://www.emerald.com/insight/content/doi/10.1108/qmr-04-2023-0049/ful
|l/html  From the linked article:   Physical cash not only influences how
|much we spend but also fosters a profound sense of psychological
|ownership that digital payments cannot replicate, according to research
|from the University of Surrey.   In a paper published in Qualitative
|Market Research, researchers detail as cash fades from our wallets, so
|too does our awareness of spending, leading to impulsive and unnecessary
|purchases. The study suggests that maintaining a physical element in our
|payment systems may be vital for promoting responsible spending
|behaviours.   Dr Jashim Khan, Associate Professor of Marketing and
|Director of International Business Management and lead-author of the
|study at the University of Surrey said:   “The visceral nature of
|cash—its smell, feel, and the act of counting it—creates an emotional
|connection that digital payments lack.   “When we handle cash, we are
|not just spending money; we are parting with a piece of ourselves.”


|u/Rocky_Vigoda - 1 day
|
|I use cash 90% of the time.  There's no emotional attachment, I just
|spend less when I have physical money versus using my card.


  |u/erwan - 1 day
  |
  |Do you live in a country where cash is widely used (like Germany or
  |Japan), or do you live in a country where most people just use their
  |credit card but you choose to use cash?


  |u/Pachaibiza - 22 hours
  |
  |Me too. I carry high denomination notes because I don’t like to break
  |them up which helps curb my spending on a whim.


|u/robot_ankles - 1 day
|
|>The research team conducted their study in two different cultures, and
|at very different times— New Zealand in 2013 and China in 2023.  Yea,
|this has got be heavily dependent on culture and even socioeconomic
|standing since money is a conceptual tool to begin with.  The paper has
|no value, it's what the paper represents. Same as the digits on my
|screen have no physical value -it's what those numbers represent: The
|ability to invest, acquire goods and services, help others and so on.
|From a single, personal data point; I can't imagine having any unique
|attachment to cash over other representations of wealth.


  |u/cattleyo - 1 day
  |
  |Paper money has value, it's a debt instrument, an IOU from the
  |government.  Money in your bank account has the same kind of value; an
  |abstract & intangible representation of value compared to an
  |intrinsically useful physical thing that you might barter.  The
  |difference between paper money and electronic money is the paper is
  |literally a physical thing; to spend it you pass it to someone else,
  |hand to hand, a process even small children can understand. The value
  |it represents is abstract but the paper money itself is physical.
  |Spending electronic money involves a complex electronic process that
  |most of us only partially understand.  Edit: an IOU from the central
  |bank, not the government


    |u/robot_ankles - 1 day
    |
    |I can understand why some people would have a more emotional
    |attachment to physical money over digital currency. And it's
    |certainly easier for children to understand physical money. I'm just
    |speculating that such an attachment might be more cultural or
    |situational as I can't relate to that kind of psychological
    |ownership.  But it's possible my experience represents an outlier
    |data point. I've been participating in the economy practically cash
    |free for 10-20 years. I might go months or quarters without even
    |seeing or touching a piece of physical money. In fact, I suspect I'm
    |more emotionally attached to the digital currency I see on screens.
    |About the only time I handle cash is just to have some walking-
    |around tip money at special, recreational events like concerts,
    |vacations, festivals, etc. It almost feels like play money. I tend
    |to throw it around more freely than I would ever do with my "real"
    |(digital) money.


    |u/Low_Acanthisitta4445 - 1 day
    |
    |It's not so much an IOU from the government than an IOU from the
    |central bank.  The central bank also has nothing of "intrinsic
    |value" other than another pile of IOUs.  The central principal of
    |most central banks is that they are totally autonomous from
    |government.


      |u/cattleyo - 1 day
      |
      |True it's an IOU from the central bank not the government, I stand
      |corrected. The government is usually in debt to the central bank


    |u/NuPNua - 1 day
    |
    |>Spending electronic money involves a complex electronic process
    |that most of us only partially understand.  Does it matter if the
    |end result is the same? Value has moved from one entity to another.


  |u/MiddleEasternWeeaboo - 1 day
  |
  |It's not really about it's pure practical use but more the the human
  |feel of ownership when you can hold it in your hand. Or truly having
  |your savings be in your possession in physical form. Maybe more like
  |an instinctual feeling and how that changes how willing you are to
  |risk throwing it away.


|u/Future-Tomorrow - 1 day
|
|Organically - I think this will change since there is a stat something
|along the lines of people born after X will never know a single day of
|their life, conscious or unconscious without being in touch with a
|digital product. The chart, in an office over 11 years ago illustrated
|the already shifting digital landscape.  Artificially - Then, regardless
|of what the current studies say, you have a few shops here in Malaysia
|and it's even more so in Singapore and Japan, where they already refuse
|to take cash. No exceptions. One Famous Amos Cookies here in Bukit
|Bintang is the only one I'm aware of that will move this rule to allow
|you to pay in cash. Still, plenty of shops take cash but impressively,
|you can leave your room in Malaysia with just your phone and pay for
|everything via contactless payments.  So whether people will want that
|nostalgia around physical money is one thing, but the train has already
|left the station in that digital money is on its way and nothing is
|going to stop it. If you understand or are in crypto and follow CDBCs
|you know this.


  |u/NuPNua - 1 day
  |
  |>, you can leave your room in Malaysia with just your phone and pay
  |for everything via contactless payments  I can do that in London too
  |and have been able to for years. Seemed pretty similar in India when I
  |was there earlier this year except more QR code than NFC based. From
  |what I can tell online, America is the outlier with some seriously
  |dated card technology.


    |u/Future-Tomorrow - 1 day
    |
    |Absolutely correct. Malaysia is not the only country by far, it's
    |just where I'm currently based and one of the awesome things I
    |noticed about here as it pertained to the topic and yes, having
    |lived in America for 23 years they are for sure the outlier in the
    |financial world and not just for cashless payments.


      |u/NuPNua - 1 day
      |
      |It always puzzles me about the US, because a lot of these fintech
      |innovations are coming from silicon valley companies, but they
      |can't even get their own nation to sign up to them. I remember
      |when I realised why YouTubers were all advertising these
      |intermediary apps for money transfers as a lot of US customers
      |banks don't let them do instant payments on their own app to other
      |banks and was shocked.


  |u/is0ph - 1 day
  |
  |I’ve seen a bakery in the UK with a "no cash" sign on the front. I
  |think the UK went very strongly towards cashless during covid and
  |didn’t go back.


|u/mickey5545 - 1 day
|
|i think this is one of the reasons we are so strapped for money a lot of
|times. you dont see it dwindle in your wallet.


|u/tifumostdays - 1 day
|
|Maybe if we have a visualization on our phones of where our income went,
|we would see ourselves drain from the discretionary pool and then move
|on to retirement, then monthly expenses, etc. it would make our spending
|more thoughtful.


  |u/NuPNua - 1 day
  |
  |We do, most modern banking apps like Monzo give you a real time feed
  |of what you've spent per day and you can tap that to go into your
  |account and see your balance and statement.


  |u/meontheinternetxx - 1 day
  |
  |Aren't those in almost every banking app and some third party apps
  |these days? It's so much easier than with cash cause you can automate
  |like ninety percent of the process.  (I don't use this a lot so I
  |don't have specific recommendations but there are definitely lots of
  |options out there)


    |u/tifumostdays - 21 hours
    |
    |Oh, yeah, you're probably right. I'm a Luddite. This and Firefox are
    |basically the only apps I use.


|u/Batafurii8 - 1 day
|
|Same with shopping in stores, and reading from papers and books. More
|senses involved, more connections possible and relaxed proximal
|closeness with other citizens in a third space.    Hmmmm


|u/Hayred - 1 day
|
|First up, let us appreciate the irony of this not being open access so
|folk without an institutional sub have to part with £29 in digital non-
|cash to read it.  Second let us appreciate any paper that cites Scrooge
|McDuck and his fascination with the tactile sense of money (with *two*
|sources no less!) in the opening paragraph.  My personal experience with
|going mostly cashless is actually a positive. I'm a very possessive and
|protective individual (having many siblings constantly trying to nick
|your stuff will do that to a kid) so when I have cash in hand, no, you
|can't have it its MINE.   When it's on card though, wholly different.
|I've no longer got to fight my way through a psychological barrier to
|buy people gifts, give my friends and family big chunks of money, donate
|to charity at those "Do you want to round up your purchase?" prompts on
|a self-checkout, etc.   That has a net positive effect on me and my
|psychological-social wellbeing! It feels better to have given 26p to the
|RSPCA than to have some bits of copper in my pocket, and it feels better
|to not have to wrestle with that guilt of "forgetting" a friend asked
|for a tenner, or it was someones birthday, etc.


|u/r0bb3dzombie - 1 day
|
|Not if you obsessively check your account balance. Watching money
|leaving your account it becomes very real, very quickly.


|u/TwoFlower68 - 21 hours
|
|What?!? Cash is super inconvenient. You need a billfold to carry it and
|all that loose change...         Only old people still use cash


|u/CosmicLovecraft - 21 hours
|
|That is why evils wanna ban it.


|u/ArgonGryphon - 20 hours
|
|Interesting to see how that changes too with younger people who don’t
|often use cash.


|u/ExposingMyActions - 16 hours
|
|As usual, hardware is king. Hardware is more permanent than software


|u/Turdmeist - 9 hours
|
|Safe to say I wouldn't be handing over so many $20 bills to Besos.


|u/Underwater_Karma - 1 day
|
|If you ask anyone who has to handle cash for a living,  they'll tell you
|the smell makes them nauseous


|u/reckaband - 1 day
|
|Cash money rules over things


|u/VironicHero - 23 hours
|
|Physical cash? I just give that to homeless people.