House  of  Commons 
Chambre  des  communes 
CANADA 


Standing  Committee  on  Access  to  Information, 
Privacy  and  Ethics 


ETHI  •  NUMBER  101  •  1st  SESSION  •  42nd  PARLIAMENT 


EVIDENCE 


Tuesday,  April  24,  2018 


Chair 


Mr.  Bob  Zimmer 


1 


Standing  Committee  on  Access  to  Information,  Privacy  and  Ethics 


Tuesday,  April  24,  2018 


•  (0845) 

[English] 

The  Chair  (Mr.  Bob  Zimmer  (Prince  George — Peace  River — 
Northern  Rockies,  CPC)):  I  call  the  meeting  to  order.  This  is  the 
Standing  Committee  on  Access  to  Information,  Privacy  and  Ethics, 
meeting  number  101,  pursuant  to  Standing  Order  108(3)(h)(vii),  the 
study  of  breach  of  personal  information  involving  Cambridge 
Analytica  and  Facebook. 

Today  we  have,  from  AggregatelQ,  Zackary  Massingham,  Chief 
Executive  Officer,  and  Jeff  Silvester,  Chief  Operating  Officer. 

Welcome,  gentlemen. 

Mr.  Massingham,  go  ahead. 

Mr.  Zackary  Massingham  (Chief  Executive  Officer, 
AggregatelQ):  Good  morning.  My  name  is  Zack  Massingham, 
and  I'm  the  co-founder  and  Chief  Executive  Officer  of  AggregatelQ. 

I  would  like  to  thank  you  for  inviting  us  to  join  you  here  today  to 
provide  information  to  support  your  study  and  to  answer  your 
questions.  I'd  like  to  start  by  sharing  some  information  about  our 
company. 

My  idea  for  AggregatelQ  started  in  2011  while  working  for  a 
campaign.  I  saw  that  there  were  a  number  of  inefficient  things  that 
campaigns  were  doing,  and  learnings  weren't  being  applied  from  one 
campaign  through  to  the  next.  They  were  using  paper  to  keep  track 
of  what  they  were  doing. 

I  created  AggregatelQ  to  provide  IT  services  to  help  them  use 
technology  to  campaign  better.  I  purchased  the  AggregateIQ.com 
domain  name  in  April  2011  and  use  AggregatelQ  as  a  trade  name  for 
my  consulting  work.  In  2013  Jeff  Silvester  and  I  decided  to  formally 
work  together.  We  incorporated  AggregatelQ  Data  Services  Ltd.  in 
November  2013,  and  today  we  just  go  by  AggregatelQ  or  AIQ. 

Given  some  of  the  testimony  you  have  heard,  some  of  which  has 
been  reported  in  the  media,  we  thought  it  would  be  important  to 
clarify  a  few  things.  We  are  not,  nor  have  we  ever  been,  a  department 
or  subsidiary  of  SCL  or  Cambridge  Analytica.  We  are,  and  have 
always  been,  100%  Canadian  owned  and  operated. 

There  were  two  people  responsible  for  founding  the  company,  and 
those  same  two  people  are  responsible  for  the  operations  of  that 
company:  Jeff  Silvester  and  me.  All  of  the  work  we  do  for  our  clients 
is  kept  separate  from  every  other  client.  The  only  personal 
information  we  use  in  our  work  is  that  which  is  provided  to  us  by 


our  clients  for  specific  purposes.  In  doing  so,  we  do  our  very  best  to 
comply  with  all  applicable  privacy  laws  in  each  jurisdiction  where 
we  work. 

We  have  never  managed,  had  access  to,  or  used  any  Facebook 
data  allegedly  improperly  obtained  by  Cambridge  Analytica  or  by 
anyone  else. 

We  are  an  online  advertising  website  and  software  development 
company  from  Victoria,  British  Columbia.  With  determination,  a  lot 
of  hard  work,  and  the  help  of  our  amazing  team,  we've  had  the 
opportunity  to  work  on  projects  around  the  world,  but  we  remain  a 
small  Canadian  company. 

Thank  you. 

Mr.  Jeff  Silvester  (Chief  Operating  Officer,  AggregatelQ): 

Good  morning.  My  name  is  Jeff  Silvester,  and  I'm  the  Chief 
Operating  Officer  and  the  other  co-founder  of  AggregatelQ. 

I'd  like  to  tell  you  a  little  bit  more  about  what  we  do,  but  before 
that,  I'd  like  to  tell  you  what  we  do  not  do.  We  are  not  a  big  data 
company.  We  are  not  a  data  analytics  company.  We  do  not  harvest,  or 
otherwise  illegally  obtain,  data.  We  never  share  information  from 
one  client  to  another,  and  we  are  not  a  practitioner  of  the  so-called 
digital  dark  arts.  As  Zack  said,  we  do  online  advertising,  make 
websites,  and  software  for  our  clients. 

Let  me  explain  that  a  little  bit. 

During  an  election,  politicians  from  all  parties  go  out  into  their 
communities.  They  put  up  signs  on  busy  street  comers  and  on 
supporters'  lawns.  They  do  burma-shaves  on  the  side  of  the  road, 
waving  at  passing  cars.  There  are  coffee  parties,  town  halls,  debates, 
and  countless  conversations  in  doorways,  on  the  phone,  as  you  try  to 
share  your  vision,  and  your  ideas  for  making  your  community  and 
our  countiy  a  better  place. 

All  of  this,  of  course,  while  listening  to  your  constituents  and 
talking  about  what  they  care  about  most.  What  we  do  is  no  different, 
it's  just  online. 

When  we  place  a  Facebook  ad  for  a  client,  it's  a  lot  like  a  burma- 
shave  when  you  stand  on  the  side  of  the  road  waving.  You  might 
measure  the  success  of  waving  at  passing  cars  by  the  number  of  folks 
who  honk,  and  wave  back  with  a  smile,  versus  the  number  of  those 
who  might  honk,  and  use  a  slightly  less  appropriate  wave. 


2 


ETHI-101 


April  24,  2018 


You  might  have  an  idea  as  to  the  number  of  cars  that  went  by,  and 
how  many  were  positive  or  negative,  but  you  don't  know  who  those 
people  were,  and  it's  the  same  with  an  online  ad. 

You  can  choose  to  show  your  ad  in  a  particular  geography,  or  to  a 
general  demographic,  but  you  only  get  back  how  many  times  it  was 
shown,  or  how  many  people  clicked  on  it.  You  don't  know  who  those 
people  were,  and  you  don't  have  access  to  their  personal  information. 

Our  employees  are  software  developers  and  online  advertising 
specialists.  The  software  we  make  is  the  same  as  the  tools  that  each 
of  the  parties  represented  here  use  on  their  campaigns.  There's 
software  for  helping  go  door-to-door,  software  for  making  phone 
calls,  and  software  to  send  emails  to  remind  people  to  vote.  We  also 
have  reporting  software  to  help  show  campaigns  how  they're  doing 
along  the  way. 

These  tools  help  candidates  and  elected  officials  connect  with 
more  people  than  they've  ever  been  able  to  before.  Now,  instead  of  a 
quick  handshake  at  a  town  hall  meeting,  constituents  can  have  a 
meaningful  dialogue  with  the  people  who  represent  them,  whether 
they're  at  home,  in  Ottawa,  or  anywhere  around  the  world. 

Having  said  that,  while  we  do  our  best,  we  don't  always  get 
everything  right. 

On  Sunday,  March  25,  we  were  alerted  by  the  media  to 
unauthorized  access  to  a  code  repository.  We  took  immediate  steps 
to  lock  down  that  server,  and  indeed  all  of  our  servers  and  services, 
to  ensure  no  further  access  was  possible.  During  the  process  of 
locking  down  the  server,  and  investigating  how  the  unauthorized 
access  had  occurred,  we  discovered  that  some  personal  information 
from  voters  in  the  U.S.  was  inadvertently  left  in  one  of  the  code 
backups. 

Within  a  few  hours  of  the  initial  report  by  the  media,  in  addition  to 
notifying  our  clients,  we  contacted  the  acting  deputy  commissioner 
from  the  Office  of  the  Information  and  Privacy  Commissioner  for 
British  Columbia,  and  we  launched  a  foil  and  thorough  investigation. 

That  investigation  is  still  ongoing,  but  we're  committed  to 
examining  every  detail  to  see  what  caused  that  system  to  be 
modified  to  allow  the  individual  access  to  that  server.  As  part  of  that 
investigation,  we've  sent  letters  to  the  individuals  who  gained 
unauthorized  access  to  ask  that  they  certify  that  they've  deleted  all  of 
the  information  they  obtained  without  permission.  We're  following 
the  guidelines  from  the  Office  of  the  Information  and  Privacy 
Commissioner  for  British  Columbia,  and  we  look  forward  to 
following  up  with  that  office  as  our  investigation  progresses. 

That  there  was  any  personal  information  in  our  code  repository  at 
all  was  a  mistake  on  our  part.  It  was  not  supposed  to  be  there.  As  the 
person  ultimately  responsible  for  that,  I'm  sorry. 

We've  already  put  in  place  measures  to  prevent  that  from 
happening  again,  and  as  we  complete  our  investigation,  I  anticipate 
there  may  be  additional  recommendations  and  improvements  that 
can  be  made. 

The  federal  and  provincial  privacy  commissioners  may  also  have 
recommendations,  which  we  welcome  and  will  act  upon. 


We  are  committed  to  ensuring  that  this  investigation  is  done 
thoroughly  and  done  right. 

In  closing,  we  have  built  a  successful  tech  company  in  Victoria, 
British  Columbia.  We've  employed,  and  continue  to  employee,  many 
highly  educated  young  people,  and  we're  proud  of  what  we  have 
built  right  here  in  Canada. 

There  are  a  lot  of  misconceptions  about  the  modem  use  of 
advertising  for  political  and  other  puiposes,  and  to  the  extent  that  we 
can  assist  the  committee  by  explaining  what  actually  happens,  and 
how  the  technology  is  used,  we're  committed  to  doing  that. 

I  would  like  to  thank  the  committee  for  inviting  us  here  today,  and 
for  its  important  and  valuable  work.  I,  too,  look  foiward  to  your 
questions. 

Thank  you. 

•  (0850) 

The  Chair:  Thank  you,  gentlemen. 

Mr.  Erskine-Smith,  for  seven  minutes. 

Mr.  Nathaniel  Erskine-Smith  (Beaches — East  York,  Lib.): 

Thanks  very  much. 

You  are  on  record  as  saying  that  AIQ  has  never  knowingly  been 
involved  in  any  illegal  activity,  but  given  what  you  know  now,  do 
you  have  reason  to  believe  that  AIQ  was  unknowingly  involved  in 
any  illegal  activity  in  the  past? 

Mr.  Jeff  Silvester:  No. 

Mr.  Nathaniel  Erskine-Smith:  Dominic  Cummings,  the  director 
of  Vote  Leave  is  quoted  as  saying: 

Without  a  doubt,  the  Vote  Leave  campaign  owes  a  great  deal  of  its  success  to  the 
work  of  AggregatelQ.  We  couldn't  have  done  it  without  them. 

How  much  was  AIQ  paid  by  Vote  Leave? 

Mr.  Jeff  Silvester:  We  invoiced  an  amount  for  all  of  the 
advertising,  but  we  were  paid  approximately....  Now  I  have  to  think. 
It  was — 

Mr.  Zackary  Massingham:  It  was  about  $140,000. 

Mr.  Jeff  Silvester:  It  was  about  $140,000  all  together. 

Mr.  Nathaniel  Erskine-Smith:  I  have  here  an  expenditure 
claimed  by  Vote  Leave  in  the  amount  of  2.7  million  pounds. 

Mr.  Jeff  Silvester:  That's  for  the  advertising  as  a  whole.  Other 
than  the  amount  we  talked  about,  the  vast  majority  of  that  was  for 
advertising,  so  that  would  go  directly,  through  us,  to  places  like 
Facebook  and  Google. 

Mr.  Nathaniel  Erskine-Smith:  When  I  asked  how  much  AIQ 
was  paid  by  Vote  Leave,  the  answer  was  2.7  million  pounds,  but 
with  the  profit  being  different. 

Mr.  Jeff  Silvester:  That's  not  profit,  and  that's  where — 

Mr.  Nathaniel  Erskine-Smith:  You  were  paid  2.7  million 
pounds,  but  you  directed  a  lot  of  that  ad  spend  to  other  parties. 

Mr.  Jeff  Silvester:  Correct. 

Mr.  Nathaniel  Erskine-Smith:  Okay. 

Who  was  your  point  of  contact  at  Vote  Leave? 


April  24,  2018 


ETHI-101 


3 


Mr.  Jeff  Silvester:  At  Vote  Leave,  it  was  the  director  of  digital 
operations. 

Mr.  Nathaniel  Erskine-Smith:  What  was  the  name? 

Mr.  Jeff  Silvester:  Henry  de  Zoete. 

Mr.  Nathaniel  Erskine-Smith:  Where  did  AIQ  obtain  the  data  it 
used  to  profile  and  target  voters  in  the  course  of  the  Brexit 
campaign? 

Mr.  Jeff  Silvester:  We  don't  have  data  to  profile  and  target,  and 
we  don't  profile  and  target  individuals. 

Mr.  Nathaniel  Erskine-Smith:  Okay,  was  it  just  that  you  were 
selecting  certain  demographic  characteristics  on  Facebook  ads.  Is 
that  the  idea? 

Mr.  Jeff  Silvester:  Generally,  yes.  The  campaign  provided  us 
with  the  infonnation  on  who  they  would  like,  from  a  general 
demographic  sense,  who  they  believed  their  target  audience  was,  and 
then  we  put  that  into  the  tools,  like  Facebook  and  Google,  in  order  to 
show — 

•  (0855) 

Mr.  Nathaniel  Erskine-Smith:  How  many  parties  paid  AIQ 
further  to  the  Brexit  campaign?  Vote  Leave  paid  you — I  understand 
this  to  be  correct — and  also  Change  Britain,  the  DUP,  Gove  2016, 
Veterans  for  Britain,  and  BeLeave.  Were  there  any  other  campaigns 
that  paid  you? 

Mr.  Jeff  Silvester:  That's  not  correct. 

Mr.  Nathaniel  Erskine-Smith:  Okay,  so  correct  me. 

Mr.  Jeff  Silvester:  During  the  referendum,  we  worked  with  Vote 
Leave,  BeLeave,  Veterans  for  Britain,  and  DUP. 

Mr.  Nathaniel  Erskine-Smith:  Okay. 

You  were  paid,  I  understand,  by  BeLeave  in  the  amount  of  over 
600,000  pounds,  again  directed  to  an  ad  spend. 

Mr.  Jeff  Silvester:  Correct. 

Mr.  Nathaniel  Erskine-Smith:  What  about  the  other  parties? 

Mr.  Jeff  Silvester:  With  Veterans  for  Britain,  it  was  about 
100,000  pounds,  and  with  the  DUP  was  about  32,000  pounds. 

Mr.  Nathaniel  Erskine-Smith:  Okay. 

Where  did  you  work  out  of?  Did  you  work  out  of  the  U.K.  during 
the  referendum? 

Mr.  Jeff  Silvester:  We  had  a  couple  of  people  go  there  from  time 
to  time,  but  the  work  was  done  in  Victoria,  B.C. 

Mr.  Nathaniel  Erskine-Smith:  Okay. 

I  understand  that  you  haven't  agreed  to  co-operate  with  the  U.K. 
Information  Commissioner's  inquiry  into  the  use  of  data  during  the 
Brexit  referendum.  Is  that  correct? 

Mr.  Jeff  Silvester:  No,  that's  not  correct. 

On  May  17,  2017,  the  Infonnation  Commissioner  from  the  U.K. 
sent  us  a  letter.  We  responded  on  May  24,  and  then  we  didn't  hear 
from  her  again  until  January  30,  2018,  when  she  sent  us  a  letter  and 
we  replied. 

Mr.  Nathaniel  Erskine-Smith:  So  you  are  willing  to  co-operate. 

Mr.  Jeff  Silvester:  We  have  been  co-operating  the  whole  time. 


Mr.  Nathaniel  Erskine-Smith:  Okay. 

You  had  a  number  of  different  campaigns  that  were  all  using  your 
services  further  to  the  Brexit  campaign.  Who  coordinated  and 
directed  the  ad  spend  of  each? 

Mr.  Jeff  Silvester:  Do  you  mean  from  our  team  or  from  them? 

Mr.  Nathaniel  Erskine-Smith:  We  have  your  point  of  contact  for 
the  Vote  Leave  campaign  whom  you've  mentioned  already.  Who  was 
your  point  of  contact  at  the  BeLeave  campaign? 

Mr.  Jeff  Silvester:  Mr.  Grimes. 

Mr.  Nathaniel  Erskine-Smith:  Okay.  Who  directed  the  ad  spend 
for  the  over  600,000  pounds  from  BeLeave? 

Mr.  Jeff  Silvester:  Mr.  Grimes. 

Mr.  Nathaniel  Erskine-Smith:  When  did  he  direct  that  ad  spend? 

Mr.  Jeff  Silvester:  The  spending  for  BeLeave  was  really  in  the 
last  six  or  seven  days  of  the  campaign. 

Mr.  Nathaniel  Erskine-Smith:  Okay. 

Mr.  Jeff  Silvester:  All  of  the  direction  and  all  of  the  infonnation 
for  that  ad  spend  came  from  BeLeave. 

Mr.  Nathaniel  Erskine-Smith:  There  was  no  coordination,  in 
your  view,  between  the  BeLeave  and  Vote  Leave  campaigns  in 
directing  the  ad  spend  of  BeLeave. 

Mr.  Jeff  Silvester:  We  saw  no  evidence  of  any  coordination 
between  the  two. 

Mr.  Nathaniel  Erskine-Smith:  Okay,  so  perhaps  you  can 
explain.  What  was  the  puipose  of  the  Google  Drive  that  you,  Mr. 
Massingham,  had  access  to,  and  the  owner  of  which  was  Ms. 
Woodcock,  the  chief  operating  officer  of  Vote  Leave,  but  it  was  a 
BeLeave  Google  Drive.  Explain  to  this  committee  how  that  can 
possibly  happen  if  there  was  no  coordination  whatsoever. 

Mr.  Zackary  Massingham:  I  can't  speak  to  that.  I  was  unaware 
that  there  was  even  a  BeLeave  drive  within  a  Vote  Leave  drive. 

Mr.  Nathaniel  Erskine-Smith:  You  didn't  have  access  to  that 
drive? 

Mr.  Zackary  Massingham:  I  may  have  had  access  to  it,  but  I  was 
unaware  it  was  there. 

Mr.  Jeff  Silvester:  If  1  could  clarify,  we  did  have  access  to  the 
Vote  Leave  drive. 

Mr.  Nathaniel  Erskine-Smith:  The  Vote  Leave  Google  Drive? 

Mr.  Jeff  Silvester:  There  was  a  Vote  Leave  Google  Drive  that  we 
had  access  to,  and  that  was  a  place  where  the  campaign  would  put.... 
When  you  send  an  email,  it  can't  contain  too  many  pictures,  like  your 
photos.  You  might  put  it  on  something  like  Dropbox,  and  that  was 
what  that  drive  was  used  for:  when  they're  sending  us  large  sets  of 
images. 

Mr.  Nathaniel  Erskine-Smith:  I  want  to  be  clear.  You're  getting 
2.7  million  pounds  in  an  ad  spend  from  the  Vote  Leave  campaign, 
over  600,000  pounds  from  the  BeLeave  campaign,  you  have  access 
to  a  Google  Drive,  and  the  owner  of  the  Google  Drive  is  the  chief 
operating  officer  of  Vote  Leave,  but  it's  a  BeLeave  Google  Drive, 
and  you  have  access  to  it,  Mr.  Massingham,  and  you  have  no  idea 
why,  and  you  don't  remember? 


4 


ETHI-101 


April  24,  2018 


Mr.  Zackary  Massingham:  That's  correct.  We  didn't  collaborate 
on.... 

Mr.  Jeff  Silvester:  If  I  could  clarify  a  bit — 

Mr.  Nathaniel  Erskine-Smith:  Yes,  please  clarify,  because  that's 
crazy. 

Mr.  Jeff  Silvester:  The  drive  itself  was  a  Vote  Leave  drive,  and 
images  were  on  that  drive.  We  have  access  to  things  like  that,  that  we 
might  use  for  advertising.  Appreciate  we  did  not  have  access  to  the 
entire  drive.  In  looking  back,  we — 

Mr.  Nathaniel  Erskine-Smith:  Do  you  have  communications 
from  Mr.  Grimes  directing  you  how  to  spend  the  600,000  pounds? 

Mr.  Jeff  Silvester:  The  directions  for  Mr.  Grimes  were  done  in 
the  BeLeave  Slack  channel,  and  that's  where  it  is. 

Mr.  Nathaniel  Erskine-Smith:  Can  you  provide  those  Slack 
records  to  this  committee? 

Mr.  Jeff  Silvester:  I  think  we  still  have  them,  but  I  can  check,  yes. 

Mr.  Nathaniel  Erskine-Smith:  Okay,  make  sure  you  have  them, 
and  please  provide  to  this  committee  any  direction  you  received 
from  Mr.  Grimes  on  the  ad  spend  of  600,000  pounds. 

The  Chair:  You  have  10  seconds. 

Mr.  Nathaniel  Erskine-Smith:  Have  you  had  conversations  with 
Mr.  Grimes  post-referendum,  or  anyone  from  the  Vote  Leave 
campaign? 

Mr.  Jeff  Silvester:  Intermittently,  if  they  get  a  request  from  the 
information  commissioner. 

Mr.  Nathaniel  Erskine-Smith:  Any  conversations  about  the 
Electoral  Commission's  investigation? 

Mr.  Jeff  Silvester:  Yes,  if  they  have  questions  about  things  that 
we  did  on  their  behalf,  they  would  ask  us. 

•  (0900) 

Mr.  Nathaniel  Erskine-Smith:  Did  you  communicate  with 
Mr.  Grimes  and  with  anyone  from  Vote  Leave  about  the  Electoral 
Commission's  investigation? 

Mr.  Jeff  Silvester:  Only  afterwards,  yes. 

Mr.  Nathaniel  Erskine-Smith:  I'd  also  like  any  correspondence 
between  Mr.  Grimes  and  anyone  from  Vote  Leave  about  the 
Electoral  Commission's  investigation  provided  to  this  committee.  Is 
that  fair? 

Mr.  Jeff  Silvester:  I  don't  know  that  1  have  any  because  any 
communication  was  done  by  phone,  but  I'll  see  what  I  can  find. 

Mr.  Nathaniel  Erskine-Smith:  Okay.  Thanks  very  much. 

The  Chair:  Thank  you,  Mr.  Erskine-Smith. 

Next  up,  for  seven  minutes,  we  have  Mr.  Kent. 

Hon.  Peter  Kent  (Thornhill,  CPC):  Thank  you,  Chair. 

Thanks  to  both  of  you  for  attending  today. 

According  to  Christopher  Wylie's  narrative,  AIQ  wouldn't  exist 
but  for  him,  because  of  his  connections  with  you  through  the  Liberal 
Party  of  Canada,  work  you  had  done  in  the  past.  He  suggested  that 
AIQ  be  set  up  to  enable  people  to  work  for  Cambridge  Analytica 
who  didn't  want  to  move  to  the  U.K.  Is  that  an  accurate 
characterization  of  the  relationship? 


Mr.  Jeff  Silvester:  No.  Zack  and  I  set  up  AggregatelQ.  As  Zack 
mentioned  in  his  opening  statement,  he  had  registered  the  domain  as 
part  of  his  personal  work  in  2011,  and  Zack  and  I  had  been  talking 
about  how  we  could  work  together  for  a  long  time.  Mr.  Wylie 
certainly  introduced  us  to  SCL  but  we  had  never  heard  of  Cambridge 
Analytica  at  that  time,  and  indeed  hadn't  for  a  long  time  after  that. 
So,  no,  Mr.  Wylie  did  not  set  up  AggregatelQ. 

Hon.  Peter  Kent:  Last  week  Mr.  Vickeiy  testified  before  this 
committee  and  said  he's  not  sure  of  the  precise  relationship  between 
AIQ  and  Cambridge  Analytica  and  SCL,  but  his  direct  quote  was, 
“The  walls  of  the  separation.. .are  veiy  porous."  Again,  would  you 
agree  with  that  characterization? 

Mr.  Jeff  Silvester:  No,  not  at  all. 

Hon.  Peter  Kent:  This  comes  back  to  Mr.  Wylie's  narrative.  He 
said  that  he  helped  get  AIQ  up  and  running  to  help  SCL,  essentially 
a  Canadian  entity  for  people  who  wanted  to  work  on  SCL  projects 
who  didn't  want  to  move  to  London.  Facebook  suspended 
AggregatelQ  for  its  connections  with  Cambridge  Analytica  and  the 
possibility  that  it  might  have  some  of  the  data  that  Cambridge 
Analytica  improperly  obtained. 

From  your  answers  this  morning  do  you  believe  that  Facebook,  in 
its  suspension  of  AIQ,  acted  improperly  or  without  justification? 

Mr.  Jeff  Silvester:  Facebook  is  its  own  company.  I  can't  speak  to 
why  they  choose  to  do  things.  But  I  know  they  are  investigating,  and 
we've  contacted  them  and  offered  to  co-operate  as  best  we  can.  I'm 
looking  forward  to  their  completing  their  investigation,  and  again 
continuing  as  good  customers  of  Facebook. 

Hon.  Peter  Kent:  Now,  when  Mr.  Vickery  stumbled  upon  the 
subdomain  GitLab  at  AIQ,  he  said  he  didn't  use  any  of  the  log-ins  or 
access  facilities  that  he  might  have.  He  says  there  is  no  evidence  that 
the  exposed  code  or  private  data  was  taken,  but  he  also  says  there  is 
no  evidence  that  it  wasn't  taken. 

Do  you  yourself  have  any  evidence  one  way  or  the  other? 

Mr.  Jeff  Silvester:  We  indeed  can  see  that  the  security  researcher 
did  gain  a  copy  of  that  data,  but  upon  learning  of  that,  we  launched  a 
full  investigation  and  notified  the  Office  of  the  Information  and 
Privacy  Commissioner  for  British  Columbia.  That  investigation  is 
continuing. 

We  are  committed  to  going  through  eveiy  line  and  eveiy  record  to 
make  sure  that  no  such  access  occurred. 

Hon.  Peter  Kent:  Why  was  that  subdomain,  this  big  repository  of 
data,  left  unprotected?  Why  was  it  left  open? 

Mr.  Jeff  Silvester:  To  clarify,  it's  not  a  data  repository  but  rather  a 
code  repository. 

That  it  was  exposed,  of  course,  was  an  issue.  It  should  not  have 
been.  We're  still  investigating  to  see  exactly  how  that  change 
occurred  to  allow  it  to  be  accessed.  As  I  said,  we're  going  to  work 
with  the  Office  of  the  Infonnation  and  Privacy  Commissioner  for 
British  Columbia  to  work  through  that  process. 

Hon.  Peter  Kent:  It  wasn't  left  open  deliberately? 

Mr.  Jeff  Silvester:  Oh,  no;  not  at  all. 


April  24,  2018 


ETHI-101 


5 


Hon.  Peter  Kent:  I  mean,  a  skeptical  person,  a  suspicious  person, 
might  say  that  while  your  company  might  not  have  improperly  used 
information  or  manipulated  information  or  mined  information,  by 
leaving  it  open  and  by  leaving  all  of  the  access  codes  and  log-ins 
available,  others  could  have  freely  misused  that  information. 

•  (0905) 

Mr.  Jeff  Silvester:  The  information  that  was  in  there,  in  terms  of 
access — much  of  it  was  dummy  codes.  A  couple  were  not,  but  as 
soon  as  we  learned  of  the  access,  we  secured  all  of  those  servers  and 
changed  all  of  the  codes.  We  have  no  records  of  any  access  to 
anything  else  other  than  the  code  repository. 

As  I  said,  we're  going  to  work  carefully  through  this  process, 
following  best  practices  and  the  guidelines  from  the  Office  of  the 
Information  and  Privacy  Commissioner. 

Hon.  Peter  Kent:  Again,  one  knows  that  those  who  work  in  the 
digital  world  have  original  senses  of  humour,  but  one  of  the  page 
grabs  from  that  subdomain  has  a  file  called  Ephemeral  with  a  subtitle 
saying,  “Because  there  is  no  such  thing  as  THE  TRUTH".  This  was 
attached  to  the  U.S.  election  projects,  I  understand,  that  AggregatelQ 
was  working  on.  Is  that  correct? 

Mr.  Jeff  Silvester:  That  is  work  that  we're  doing  for  a  client  in  the 
U.S.  The  names  and  comments  are  just  things  that  our  developers 
write  in  there  from  time  to  time. 

Hon.  Peter  Kent:  While  you  said  today  that  you  weren't  handling 
improperly  harvested  Facebook  data,  did  you  work  with  the  Amazon 
platform  Mechanical  Turk  in  your  massaging  of  data  that  perhaps 
had  been  processed  from  Facebook  through  that  Amazon  site? 

Mr.  Jeff  Silvester:  I  wouldn't  say  we  massage  data,  and  I  don't 
recall  ever.... 

No,  we've  never  worked  with  Mechanical  Turk. 

Hon.  Peter  Kent:  So  you've  never  worked  with  Mechanical 
Turk? 

Mr.  Jeff  Silvester:  No. 

Hon.  Peter  Kent:  Okay. 

The  Chair:  You  have  one  minute,  Mr.  Kent. 

Hon.  Peter  Kent:  Thank  you  very  much. 

Again,  Mr.  Vickery  said  that  within  1 1  minutes  of  him  notifying 
federal  authorities  of  that  subdomain,  the  site  was  shut  down. 

Mr.  Jeff  Silvester:  Correct. 

Hon.  Peter  Kent:  So  it  was  that  instant. 

He  also  said  in  his  testimony  that  he  had  found  evidence  of 
cryptocurrency  on  your  website,  and  that  too  has  been  taken  down. 
Can  you  explain  why? 

Mr.  Jeff  Silvester:  The  cryptocurrency  project  is  a  project  that  we 
were  doing  for  a  client.  They  had  asked  us  to  create  a  token  sale.  A 
token  is  something  that's  attached  to  the  blockchain.  It's  a  rather 
complicated  topic,  but  in  short,  it's  a  way  that  they  can  keep  track  of 
folks  who  might  be  interested  in  their  project. 

Right  now  that  project  is  not  launched  for  that  client,  because 
they're  working  with  their  legal  team  to  make  sure  they're  meeting  all 
of  the  British  Columbia  Securities  Commission  and  American 
federal  securities  commission  guidelines  for  such  sales. 


The  Chair:  Thank  you,  Mr.  Kent. 

You're  up  for  seven  minutes,  Mr.  Angus. 

Mr.  Charlie  Angus  (Timmins — James  Bay,  NDP):  Thank  you, 
Mr.  Chair,  and  thank  you,  Mr.  Silvester  and  Mr.  Massingham. 

I'm  very  interested  in  how  AggregatelQ  obtained  $5  million,  is  it, 
in  contracts  on  the  Brexit  vote? 

Mr.  Massingham,  did  you  get  those  contracts  through  SCL? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  I'm  interested  because  when  I  look  at  SCL's 
commercial,  elections,  and  social  group  management,  you  are  listed 
as  the  head  of  SCL  Canada,  so  did  you  go  rogue  on  SCL? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  No. 

Mr.  Zackary  Massingham:  We  were  never  a  part  of  SCL. 

Mr.  Charlie  Angus:  You  were  never  a  part  of  SCL. 

Well,  you  do  realize  that  what  you  testify  here  is  like  testifying  in 
court,  Mr.  Massingham.  You  can't  make  things  up. 

Mr.  Zackary  Massingham:  I  do. 

Mr.  Charlie  Angus:  Okay. 

I'm  looking  at  the  agreement  with  SCL  Group  Trinidad  on  what 
work  they  will  do,  and  it's  AIQ  that's  going  to  deliver  for  SCL.  I'm 
looking  at  their  American  elections  pitch  and  the  key  team  members 
number  one  and  number  two:  Zack  Massingham,  Jeff  Silvester,  SCL. 
I  see  their  elections  group  management,  head  of  SCL  Canada,  Zack 
Massingham.  Four  spots  to  hire  IT  engineers:  AIQ  to  hire,  AIQ  to 
hire,  AIQ  to  hire,  and  AIQ  to  hire. 

So  you're  not  part  of  SCL  Canada? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  You  aren't  SCL  Canada? 

Mr.  Zackary  Massingham:  I  am  not  SCL  Canada. 

Mr.  Charlie  Angus:  Would  there  be  any  reason  that  you  would 
take  the  fall  for  SCL?  Because  you've  damaged  your  reputation 
substantially,  don't  you  think,  with  this  international  crisis?  Why 
would  you  guys  take  the  fall  for  SCL? 

•  (0910) 

Mr.  Jeff  Silvester:  If  I  could  speak  to  that — 

Mr.  Charlie  Angus:  Mr.  Massingham  is  listed  as  the  head  of  SCL 
Canada.  You  aren't.  I'm  just  trying  to  get  a  sense — 

Mr.  Zackary  Massingham:  I'm  not  a  part  of  SCL. 

Mr.  Charlie  Angus:  Okay. 

You  received  40%  from  the  Vote  Leave  campaign.  You  worked 
with  the  Democratic  Unionist  Party,  Veterans  for  Britain,  and 
BeLeave. 


ETHI-101 


April  24,  2018 


BeLeave  was  a  marginal  students'  group  that  had  an  email  contact 
list  of  fewer  than  1,000,  and  yet  they  were  given  625,000  pounds. 
They're  under  investigation  in  the  U.K.  for  possibly  circumventing 
the  electoral  finance  limits. 

Do  you  believe  that  they  should  be  under  investigation? 

Mr.  Zackary  Massingham:  No. 

Mr.  Jeff  Silvester:  The  investigation  is  by  the  Electoral 
Commission.  Of  course,  the  Electoral  Commission  contacted  us  last 
year.  It  was  around  March  of  2017.  We  answered  all  of  their 
questions  with  respect  to  our  relationship  with  BeLeave  and  with 
Vote  Leave. 

Mr.  Charlie  Angus:  Okay. 

It's  really  interesting.  BeLeave  is  this  marginal  students'  group  that 
gets  funnelled  625,000  pounds.  Now,  if  I  were  a  student  activist,  that 
would  be  a  lot  of  money  for  me  to  use,  yet  they  contact  this  group, 
this  Canadian  company  that's  above  an  optometrist's  shop  in  Victoria 
and  give  them  the  foil  amount. 

Now,  that  foil  amount  of  money  was  directed  to  ads  in  the  last  six 
days  of  the  campaign.  That  would  certainly  be  a  way  of 
circumventing  the  electoral  financing  limits.  Do  you  not  agree? 

Mr.  Jeff  Silvester:  No,  I  don't  agree  with  that. 

Mr.  Charlie  Angus:  You  don't  agree. 

Well,  it's  interesting,  because  Christopher  Wylie  is  on  the  record, 
and  he  gave  testimony.  Like  I  said,  testimony  is  supposed  to  be  true. 
He  said  that  he  asked  you  if  you  were  siloing  your  work,  because 
you  had  all  these  intercomiected  campaigns,  interconnected  finan¬ 
cing,  and  interconnected  Google  Drives,  and  you  said,  Mr.  Silvester 
— quote — “Absolutely  not.  It  was  just  one  common  ad  program.” 

That  would  be  illegal,  would  it  not? 

Mr.  Jeff  Silvester:  Sorry,  I  don't  know....  When  did  I  say  that? 

Mr.  Charlie  Angus:  That's  what  he  said  you  said.  He  said: 

They  conceded  to  me — and  this  is  a  verbatim  quote,  and  I  stand  by  it,  I  remember 
Jeff  Sylvester  telling  me... 

that  what  you  were  doing 
...was,  quote,  “totally  illegal”. 

Mr.  Jeff  Silvester:  I  did  have  a  conversation  with  Mr.  Wylie  in 
April  of  2017,  well  after  Brexit.  Mr.  Wylie  and  I  have  known  each 
other  since  2005.  As  part  of  that  conversation,  we  certainly  did  speak 
about  what  the  media  was  talking  about:  the  BeLeave  relationship 
with  Vote  Leave. 

I've  never  believed  that  what  was  going  on  was  illegal  or  that 
anything  we  did  was  anything  but  above  board. 

Mr.  Charlie  Angus:  Okay,  but  you  could  see  how  strange  it  looks 
that  there  were  campaign  financing  limits  and  all  the  groups  that 
were  given  money,  who  seemed  to  be  fairly  marginal  names, 
funnelled  the  money  to  your  company  to  be  used  in  the  ads.  You 
shared  the  same  Google  Drive  between  these,  and  they  are  under 
investigation  for  evading  the  electoral  limits,  and  it  keeps  coming 
back  to  AggregatelQ. 

Mr.  Wylie  also  said  that  when  he  talked  to  you  and  had  the 
conversation  where  he  said  that  you  said  what  was  happening  was 


“totally  illegal”,  the  two  of  you  found  this  whole  thing  amusing, 
which  I  find  is  an  interesting  word.  He  said,  “You  have  to  remember 
that  this  is  a  company  that  has  gone  around  the  world  and 
undermined  democratic  institutions  in  all  kinds  of  countries.”  He 
said  that  they  “could  care  less  as  to  whether  or  not  their  work  is 
compliant”,  because  “[tjhey  like  to  win”. 

I  want  to  go  back  to  SCL,  then,  because  I'm  looking  at  the  SCL 
group's  contract,  of  which  you  were  a  part,  and  yet  you  say  you're 
not  part  of  that.  How  could  you  be  listed  as  a  partner  in  doing  work 
in  Trinidad  and  Tobago  through  SCL  if  you're  not  connected  with 
them? 

Mr.  Jeff  Silvester:  We  have  done  work  for  SCL,  and  we've  not 
hidden  that.  We  did  a  few  projects  for  them  starting  in  2013  and 
ending  in  2016.  For  a  few  of  those  projects,  we  signed  some 
contracts  with  SCL  to  do  that  work,  but  we're  not  a  part  of  them. 
We're  a — 

Mr.  Charlie  Angus:  Would  you  say  that  that  work  was  totally 
legal?  Because  I  see  something  about  getting  Internet  service 
provider  log  files.  Mr.  Wylie  says  that  you  go  around  the  world 
doing  illegal  work  and  that's  what  you  did  in  Brexit.  How  would  you 
assure  us  that  the  Trinidad  work  was  legal? 

Mr.  Jeff  Silvester:  The  work  we  did  in  Trinidad  was  two  things. 
One  was  to  make  a  political  customer  relationship  management  tool 
for  SCL's  client  there,  and  the  other  was  to  provide  SCL  with 
information  on  popular  websites  in  Trinidad  and  Tobago. 

•  (0915) 

Mr.  Charlie  Angus:  But  that's  not  what  it  says  here.  It  says  that 
what  you  were  doing  was  gathering  data  for  them  that  would  include 
Internet  service  provider  log  files.  That's  a  very  specific  kind  of 
work,  and  to  me  it  would  certainly  be  questionable  as  to  whether  it's 
legal.  You  were  doing  that  contracted  by  SCL. 

Mr.  Jeff  Silvester:  Yes,  the  information  that  we  provided  to  SCL 
was  simple,  commercially  available  information  on  which  websites 
in  Trinidad  and  Tobago  were  popular  among  folks  there. 

Mr.  Charlie  Angus:  So,  Mr.  Nix  was  not  involved  with  you  on 
the  Brexit  campaign.  Again,  I  find  it  so  odd,  and  nothing  against 
your  company,  but  you're  set  up  above  this  optometrist's  shop  in 
Victoria.  Nobody  has  ever  heard  of  you.  Your  only  access  through  a 
website  is  through  an  SCL  Canada  link  that,  apparently,  you  say 
you're  not.  Yet,  you  got  40%  of  the  Brexit  contracts.  You  had  all 
these  front  groups  that  were  set  up.  The  money  was  funnelled  to  you. 
I'm  just  amazed  that  you  guys  have  those  connections. 

How  did  all  that  happen? 

Mr.  Jeff  Silvester:  With  regard  to  your  first  point  about  our 
website,  we've  had  a  website  since  before  we  were  even 
incorporated,  and  I  know  that  because  I  made  it. 

With  respect  to  how  we  got  the  work  from  Brexit,  we  submitted  a 
proposal  to  the  Vote  Leave  campaign  at  the  end  of  March,  beginning 
of  April  2016.  Within  a  few  weeks,  they  selected  our  proposal,  and 
we  started  working  for  them  once  they  became  a  designated 
campaign. 

Mr.  Charlie  Angus:  Then  BeLeave — 

Mr.  Jeff  Silvester:  BeLeave  came  at  the  end  of  the  campaign. 
They  contacted  us,  and  we  did  the  work  for  them. 


April  24,  2018 


ETHI-101 


7 


Mr.  Charlie  Angus:  Thank  you. 

The  Chair:  Thank  you,  Mr.  Angus. 

Next  up  for  seven  minutes  is  Mr.  Baylis. 

Mr.  Frank  Baylis  (Pierrefonds — Dollard,  Lib.):  Thank  you  for 
being  here. 

First  of  all,  I  wrote  down,  to  get  an  understanding  of  your 
business,  that  you  said  you  work  with  different  campaigns  and  do 
online  advertising,  make  websites,  do  digital  marketing,  and  these 
types  of  things. 

Mr.  Jeff  Silvester:  That's  correct. 

Mr.  Frank  Baylis:  You  do  Facebook  ads  for  clients. 

Mr.  Jeff  Silvester:  That's  correct. 

Mr.  Frank  Baylis:  You  do  software  for  going  door-to-door,  for 
phone  calling,  for  emailing,  for  general  stuff  that  campaigns  work  at. 

Mr.  Jeff  Silvester:  That's  right. 

Mr.  Frank  Baylis:  Is  there  some  specific  skill  set  that  you  have, 
or  some  access  to  a  database,  that  would  make  you  stand  out?  I 
assume  that  you  have  a  lot  of  competitors  even  here  in  Canada,  let 
alone  in  the  United  States,  Europe,  and  that.  Would  that  be  fair  to 
say? 

Mr.  Jeff  Silvester:  I  can't  say.  In  terms  of  the  number  of 
competitors,  it's  not  a  huge  space  in  terms  of  the  work  we  do. 

With  regard  to  your  question  about  big  databases,  we  don't  have 
big  databases  of  data.  We  don't  keep  data. 

Mr.  Frank  Baylis:  You  don't  have  any  database  that  would  be 
unique  to  anybody  saying  that  they  need  to  use  AIQ. 

Mr.  Jeff  Silvester:  No,  the  information  that  we  get  is  from  clients 
for  provision  of  service  to  those  clients  specifically. 

Mr.  Frank  Baylis:  Fair  enough. 

Who  are  your  competitors  just  in  Canada?  You've  been  in  business 
for,  you  said,  seven.. .and  five  years  ago  you  incorporated.  You  must 
know  your  Canadian  competitors. 

Mr.  Jeff  Silvester:  We  don't  do  a  lot  of  work  in  Canada. 

Mr.  Frank  Baylis:  I  didn't  say  that  you  did.  I  asked  who  would  be 
your  competitors  because  I  assume  that  you're  obviously  bidding  on 
Canadian  opportunities,  too. 

Mr.  Jeff  Silvester:  I  wouldn't  say  bidding.  It's  not  like  a  public 
bidding  process.  From  time  to  time,  someone  might  suggest  that  so- 
and-so  is  looking  for  digital  advertising,  and  then  we  submit  a 
proposal  to  them  and  talk  to  them. 

Mr.  Frank  Baylis:  You  go  and  see  them,  right? 

Mr.  Jeff  Silvester:  Yes,  then  we'll  see  them  and  talk  about  it. 

Mr.  Frank  Baylis:  You  make  a  proposal  and  hope  you  win  the 
business  over  someone  else,  right? 

Mr.  Jeff  Silvester:  Yes,  typically. 

Mr.  Frank  Baylis:  Okay,  the  same  thing  happened  in  the  United 
Kingdom.  You  said  that  you  made  a  proposal.  I  assume  that  other 
people  made  proposals. 

Mr.  Jeff  Silvester:  To  our  knowledge,  yes. 

Mr.  Frank  Baylis:  Okay. 


What  I'm  going  to  try  to  ask  then  is  this.  You  did  work  for  four 
Leave  groups:  Vote  Leave,  DUP,  Veterans  for  Britain,  and  BeLeave. 
Did  you  do  any  work  for  any  of  the  Remain  campaigns? 

Mr.  Jeff  Silvester:  No,  we  did  not. 

Mr.  Frank  Baylis:  Okay.  So,  you  did  work  for  four  of  the  Leave 
campaigns.  What  would  bring  all  four  of  them  together  to  you?  Did 
you  have  an  amazing  website?  What  was  it  that  brought  them  to 
you? 

Mr.  Jeff  Silvester:  I  can't  speak  on  their  behalf.  I  just  know  that 
with  respect  to  BeLeave,  they  contacted  us.  I'm  trying  to  think  in 
terms  of  the  others.  We  may  have  reached  out  to  the  organizations 
and  suggested  that  they  work  with  us,  and  then  had  a  conversation. 

Mr.  Frank  Baylis:  No  one  suggested  that  they  work  with  you. 

Mr.  Jeff  Silvester:  No,  we  suggested  that  they  work  with  us. 

Mr.  Frank  Baylis:  You  called  up  BeLeave  and  you  said,  “Hey, 
maybe  you  should  work  with  us.” 

Mr.  Jeff  Silvester:  No,  BeLeave  contacted  us.  They  found  us. 

Mr.  Frank  Baylis:  They  called  you  up,  and  what  about — 

Mr.  Jeff  Silvester:  They  emailed  us. 

Mr.  Frank  Baylis:  Okay,  fair  enough.  What  about  Veterans  for 
Britain?  How  did  they  contact  you? 

Mr.  Jeff  Silvester:  With  Veterans  for  Britain,  I  think  we  reached 
out  to  them,  and  again,  this  is  a  long  time  ago,  but  they  contacted  us 
by  email. 

Mr.  Frank  Baylis:  The  DUP? 

Mr.  Jeff  Silvester:  I  don't  recall  the  exact,  specific....  It  was  just 
through  an  introduction  from  someone  whom  we  had  talked  to. 

Mr.  Frank  Baylis:  And  no  one  introduced  you  to  the  Remain? 
They  seem  to  be  pretty  strong  in  the  Britain  market.  No  one  said, 
“Hey,  these  guys  are  really  good”? 

Mr.  Jeff  Silvester:  No. 

Mr.  Frank  Baylis:  Okay. 

Mr.  Frank  Baylis:  You  don't  have  any  unique  skill  sets,  unless  I 
missed  something,  and  you've  got  four  of  these  groups  that  somehow 
came  to  you. 

Was  Mr.  Wylie  involved  in  any  of  those? 

•  (0920) 

Mr.  Jeff  Silvester:  No,  as  I  mentioned  earlier. 

Mr.  Frank  Baylis:  He  didn't  put  you  in  touch  with  anybody. 

Mr.  Jeff  Silvester:  No. 

Mr.  Frank  Baylis:  And  you  didn't  ask  BeLeave,  “By  the  way, 
how  did  you  hear  about  us?”  Did  you  ask  that  question  just  out  of 
curiosity? 

Mr.  Jeff  Silvester:  No. 

Mr.  Frank  Baylis:  Okay,  so  you  didn't  ask  that  question. 


ETHI-101 


April  24,  2018 


With  respect  now  to  the  amounts  that  BeLeave  transferred, 
£635,000,  that  foil  amount  made  its  way  to  you,  though  it  wasn't 
your  profit.  It  was  to  buy  ads,  correct? 

Mr.  Jeff  Silvester:  Yes. 

Mr.  Frank  Baylis:  Okay. 

And  there  was  no  coordination,  to  your  knowledge,  among  the 
DUP,  BeLeave,  Vote  Leave,  and  Veterans?  There  was  no  coordina¬ 
tion  between  those  groups. 

Mr.  Jeff  Silvester:  We  were  not  aware  of  any  coordination  among 
any  of  those  groups. 

Mr.  Frank  Baylis:  What  specifically  did  you  do  differently  for 
BeLeave  that  you  did  not  do  for  Veterans  for  Britain?  What  things 
did  you  do  differently  for  them? 

Mr.  Jeff  Silvester:  I  don't  think  we  did  anything  differently  for 
any  of  them. 

Mr.  Frank  Baylis:  Okay,  so  they  called  you  up,  and  there  was  no 
coordination.  You  did  nothing  differently,  and  they  said,  “We'd  like 
you  to  do  A,  B,  C”  and  guess  what?  These  guys  called  you  up  and 
said,  “We'd  like  you  to  do  A,  B,  C”  again,  exactly  the  same  thing. 

Mr.  Jeff  Silvester:  Do  you  mean  in  terms  of  how  the  ads  were 
placed  or  just  specifically  the  type  of  work  we  were  doing? 

Mr.  Frank  Baylis:  Both  the  type  of  work  you  were  doing  and  the 
type  of  work  you  were  doing  was  different. 

Mr.  Jeff  Silvester:  With  respect  to  Vote  Leave — 

Mr.  Frank  Baylis:  Not  Vote  Leave,  I  asked  about  BeLeave. 

Mr.  Jeff  Silvester:  Oh,  just  the  other  three? 

Mr.  Frank  Baylis:  BeLeave,  yes. 

Mr.  Jeff  Silvester:  So  with  BeLeave,  Veterans  for  Britain,  and  the 
DUP,  we  were  doing  online  ads  for  them. 

Mr.  Frank  Baylis:  Did  you  do  online  ads  for  Vote  Leave? 

Mr.  Jeff  Silvester:  We  placed  online  ads  for  Vote  Leave. 

Mr.  Frank  Baylis:  Okay,  in  that  one  there,  you  did  online  ads  for 
A,  B,  C,  D,  all  four  of  them.  So  you  were  doing  the  same  thing. 

Mr.  Jeff  Silvester:  Yes,  I  mean,  that's  what  we  do. 

Mr.  Frank  Baylis:  No,  you  do  a  bunch  of  things.  You  said  you  do 
door-to-door  knocking — 

Mr.  Jeff  Silvester:  No,  we  don't  do  the  door  knocking.  We  create 

Mr.  Frank  Baylis:  You  create  the  software,  but  you  didn't  sell 
them  software  for  doing  door  to  door. 

Mr.  Jeff  Silvester:  No,  we  also  did  a  little  bit  of — 

Mr.  Frank  Baylis:  But  you  didn't  sell  any  one  of  them  door-to- 
door  knocking  software. 

Mr.  Jeff  Silvester:  No. 

Mr.  Frank  Baylis:  Okay,  did  you  sell  any  of  them... to  make  a 
new  website? 

Mr.  Jeff  Silvester:  We  did  some  website  work  just  as  part  of  the 
online  advertising  for  BeLeave  and  for  Veterans  for  Britain. 

Mr.  Frank  Baylis:  So  you  did  the  same  thing  for  Veterans  for 
Britain  as  you  did  for  BeLeave. 


Mr.  Jeff  Silvester:  Well,  I  wouldn't  say  they're  the  same.  They  are 
websites,  but  they're  not  the  same  websites. 

Mr.  Frank  Baylis:  Yes,  they  had  different  names,  but  the  same 
background  work. 

Mr.  Jeff  Silvester:  Website  work  is  fairly  standard. 

Mr.  Frank  Baylis:  That's  what  I  thought,  too.  So  what  did  you  do 
differently,  because  there's  been  no  coordination  to  your  argument 
behind  it.  You  have  no  specific  skills  that  you've  said.  You  haven't 
said,  “Look,  Frank,  we  can  do  this  that  no  one  else  in  the  world  can 
do"  or  “We  have  this  amazing  database  that  no  one  else  in  the  world 
has.“ 

We  have  done  no  coordination.  You  get  contacted,  and  you  don't 
know  why  BeLeave  called  you  up.  They  just  called  you  out  of  the 
blue.  Fair  enough,  it  happens,  1  guess,  and  they  asked  you  to  do 
exactly  the  same  thing  for  the  same  amount  of  money  that  they've 
just  been  transferred. 

What  specifically  different  did  you  do  that  would  tell  me  that  they 
were  at  least,  “You  know  what?  You've  done  something  great  here.” 
We  don't  know.  Theoretically,  they  don't  even  know,  right?  Because 
how  would  they  know,  unless  they  coordinated  it,  that  you  were 
working  with  Vote  Leave? 

Mr.  Jeff  Silvester:  I  believe  at  that  point  that  Vote  Leave  had 
made  a  reporting  of  their  financials  to  the  Electoral  Commission, 
which  had  been  released  publicly,  and  there  was  a  little  bit  of  media 
about  that — 

Mr.  Frank  Baylis:  So  you  think  that  BeLeave  read  this  financial 
report  and  said,  “Hey,  look  at  this.  It  looks  like  Vote  Leave  has  got 
this  great  company.”  They  went  on  your  website,  and  looked  it  up, 
and  called  you.  Is  that  what  happened? 

Mr.  Jeff  Silvester:  I  don't  know. 

Mr.  Frank  Baylis:  You  don't  know. 

Mr.  Jeff  Silvester:  But  to  your  question  as  to  what  was  different 

Mr.  Frank  Baylis:  But  before  on  that,  you  didn't  bother  to  ask 
them.  You're  in  data  gathering.  You're  looking  for  customers,  I 
assume.  You  didn't  bother  to  ask  them.  Like  you  get  this  box  asking 
if  you  were  you  referred  by  a  friend,  if  you  saw  our  website,  or  if  you 
had  a  coupon.  You  didn't  ask  that  question. 

Mr.  Jeff  Silvester:  No,  they  emailed  us  to  ask  if  we  could  help 
out.  But  to  your  question — 

Mr.  Frank  Baylis:  But  you  didn't  ask  them,  “How  did  you  get  my 
name?” 

Mr.  Jeff  Silvester:  Sorry,  we  didn't  ask  them  what? 

Mr.  Frank  Baylis:  You  didn't  ask  BeLeave,  “How  did  you  get  in 
touch  with  me?  How  did  you  know  about  me?” 

Mr.  Jeff  Silvester:  Well,  they  emailed  us.  We  know  how  they  got 
in  touch  with  us. 

Mr.  Frank  Baylis:  They  emailed  you,  but  how  did  they  find  your 
name?  Did  they  do  a  Google  search,  and  you  came  up  first  or 
second,  or  what  happened? 


April  24,  2018 


ETHI-101 


Mr.  Jeff  Silvester:  This  was  a  campaign  that  was  around,  and  so 
we  knew  they  existed,  but — 

Mr.  Frank  Baylis:  You  knew  they  existed.  How  did  they  know 
you  existed? 

Mr.  Jeff  Silvester:  I  don't  know.  I  can't  speak  to  that. 

Mr.  Frank  Baylis:  And  you  did  not  ask? 

Mr.  Jeff  Silvester:  No. 

Mr.  Frank  Baylis:  And  that  wasn't  of  interest  to  you? 

Mr.  Jeff  Silvester:  In  campaigns — 

Mr.  Frank  Baylis:  That's  fine. 

And  then  they  asked  you  to  do  exactly  the  same  thing. 

The  Chair:  Mr.  Baylis,  you're  past  time. 

Mr.  Frank  Baylis:  Thank  you. 

The  Chair:  Thank  you,  Mr.  Baylis. 

Next  up,  for  five  minutes,  Mr.  Gourde. 

[ Translation ] 

Mr.  Jacques  Gourde  (Levis — Lotbiniere,  CPC):  Thank  you, 
Mr.  Chair. 

I  also  want  to  thank  the  two  witnesses  for  being  here. 

It  is  interesting  to  hear  that  you  offer  specialized  services  for 
election  campaigns,  but  I  find  it  hard  to  understand  why  your  clients 
use  your  company  to  do  work  that  a  permanent  employee  of  a  party 
or  organization  could  do  themselves,  which  is  to  place  ads  on 
Facebook. 

What  additional  service  do  you  offer  to  entice  those  clients  to  use 
your  company?  It  is  fairly  easy  to  find  people  who  can  place  ads  on 
Facebook.  I  suspect  that  is  not  all  they  expect  of  you.  Surely  you 
must  offer  some  additional  service,  some  added  value  that  accounts 
for  your  receiving  contracts.  What  service  is  that? 

•  (0925) 

[English] 

Mr.  Jeff  Silvester:  With  respect  to  the  work  we  do  for  the 
campaigns,  we  specialize  in  online  advertising  for  politics.  It's  no 
different  in  any  other  industry.  If  you  understand  the  industry  a  bit,  it 
helps  to  make  that  process  a  bit  more  efficient,  but  it's  really  no 
different  from  any  of  us  fixing  a  car.  We  also  have  owner's  manuals 
for  our  cars,  but  we  still  bring  them  to  mechanics,  because  they're  the 
experts  at  it. 

We  help  the  campaigns  to  take  their  messages,  craft  them  into  size 
— in  tenns  of  how  big  they  are,  how  much  text  there  is.  We  use  our 
experience  in  what  sorts  of  things  have  worked  in  terms  of  layout  in 
order  to  place  them  online. 

The  added  value  we  bring,  of  course,  is  that  we  can  do  it  very 
quickly  and  efficiently  for  them  so  they  can  get  their  information  out 
there.  Not  all  campaigns,  and  particularly  those  that  aren't  connected 
to  a  long-term  political  party,  have  that  expertise  in-house.  The 
parties  represented  here  have  folks  who  can  do  that  for  them,  but  not 
everyone  does. 

They  need  help,  and  we're  happy  to  provide  that  help. 


[ Translation ] 

Mr.  Jacques  Gourde:  Your  services  are  all  included.  In  other 
words,  you  place  ads  at  the  beginning  of  the  campaign,  you  follow 
up  on  them,  and  you  probably  consider  people's  reaction,  right  up  to 
the  last  day  of  the  campaign  when  people  go  to  vote. 

Are  you  active  throughout  the  process,  from  the  start  to  the  last 
day  of  the  campaign? 

[. English ] 

Mr.  Jeff  Silvester:  Depending  on  the  clients,  we  can  work  with 
them  to  provide  a  political  customer  relationship  management  tool, 
and  that  is  no  different  from  what  the  Conservatives  here  have  for 
their  CIMS,  or  what's  now  C-Vote;  or  what  the  NDP  have,  NDP  Vote 
or  Populus.  The  Liberals  used  to  use  ManagElect.  Now  they  use 
Liberalist,  which  is  based  on  the  American  NGP  VAN. 

We  sometimes  provide  a  tool  for  campaigns  to  use,  and  then,  yes, 
we'll  support  them  through  the  use  of  that  tool,  through  our 
advertising  right  through  to  voting  day. 

[Translation] 

Mr.  Jacques  Gourde:  You  seem  to  be  well  informed  about  the 
computerized  systems  that  the  political  parties  use.  If  you  have  had 
access  to  those  programs,  is  that  because  you  have  worked  for  a 
number  of  those  parties? 

[English] 

Mr.  Jeff  Silvester:  As  you  know,  I've  been  involved  in  politics  in 
Canada  for  a  while.  I  used  to  work  with  a  Liberal  member  of 
Parliament,  and  I've  certainly  volunteered  on  his  campaigns.  I've 
volunteered  on  campaigns  of  many  parties,  so  I  have  seen  different 
systems. 

[Translation] 

Mr.  Jacques  Gourde:  So  the  expertise  you  acquired  before  you 
launched  your  company  was  developed  through  your  work  on 
federal  or  provincial  election  campaigns.  You  are  now  in  the  private 
sector  and  you  use  what  you  learned  here  or  from  political  parties. 
So  you  are  well  aware  of  the  personal  information  that  your  clients 
entrust  you  with. 

In  reality,  it  is  a  smoke  screen  to  say  that  you  do  not  have  any 
databases  because  you  use  the  ones  your  clients  provide,  and  that 
some  of  them  may  include  personal  information  about  Canadians 
that  should  not  be  in  there. 

What  do  you  do  when  they  provide  databases  to  you  that  may  be 
questionable? 

[English] 

Mr.  Jeff  Silvester:  When  a  client  provides  us  information,  it's 
typically  for  two  puiposes.  The  information  they  provide  us  might  be 
information  on  the  registered  voters  in  their  area.  This  is  information 
that  when  all  of  you  become  registered  candidates  you  get  access  to 
from  Elections  Canada.  In  the  United  States,  they  get  it  from  their 
county  or  from  their  state.  This  is  your  basic  contact  information  on 
who  is  registered. 


10 


ETHI-101 


April  24,  2018 


When  we  get  that  information,  if  we're  providing  a  political 
customer  relationship  management  tool,  we'll  help  them  load  that 
into  that  tool  so  they  have  a  way  of  keeping  track  of  who  is  deciding 
to  vote  for  them  or  not.  Customers  might  also  provide  us  with  an 
email  list,  for  example,  that  they  want  help  in  loading  into  an  email 
tool  that  we've  created  for  them,  or  into  the  door-to-door  tool,  or  into 
a  phoning  tool.  That's  how  we  use  the  information. 

There  are  times,  as  well,  that  they  might  ask  to  use  that 
information  for  reporting,  in  which  case  we  will  also  provide  those 
reporting  services. 

•  (0930) 

The  Chair:  Thank  you,  Monsieur  Gourde. 

Next  up,  for  five  minutes,  Mr.  Saini. 

Mr.  Raj  Saini  (Kitchener  Centre,  Lib.):  Good  morning, 
gentlemen.  I  have  just  a  quick  question. 

You  said  that  you  both  started  the  company.  What  I'm  assuming  is 
that  both  of  you  went  to  a  lawyer.  You  had  articles  of  incorporation 
that  were  drawn  up.  In  those  articles  of  incorporation  are  both  your 
names. 

Mr.  Jeff  Silvester:  Yes.  We're  the  only  two  directors  of  the 
company. 

Mr.  Raj  Saini:  So  in  the  articles  of  incorporation  that  were  set  up 
by  your  company,  there  are  only  your  two  names  that  are  there. 

Mr.  Jeff  Silvester:  Correct. 

Mr.  Raj  Saini:  You  obviously  had  start-up  costs.  You  were 
starting  an  office.  You  needed  desks,  chairs,  computers,  pencils, 
pens,  coffee  machine. 

Where  did  that  money  come  from? 

Mr.  Jeff  Silvester:  All  of  the  work  that  we've  done  has  then 
funded  the  future  development  of  our  company. 

Mr.  Raj  Saini:  When  you  had  the  articles  of  incorporation — I'm 
assuming  that's  when  you  started  the  company — where  did  the 
funding  to  start  and  set  up  that  company  come  from? 

Mr.  Jeff  Silvester:  Well,  it  wasn't  much  money  to  start  because 
we  did  it  from  our  homes.  Zack  worked  from  home.  I  worked  from 
home. 

Mr.  Raj  Saini:  So  the  funding  you  received  was  from  your  own 
personal  finances. 

Mr.  Jeff  Silvester:  Yes. 

Mr.  Raj  Saini:  Okay. 

I  have  it  here,  and  I'm  going  to  quote  Mr.  Wylie  in  his  testimony 
before  the  U.K.'s  digital,  culture,  media  and  sport  committee.  He 
testified  that  AggregatelQ  was  set  up  as  a  separate,  Canadian  legal 
entity  so  that  Canadians  who  were  not  willing  to  move  to  the  U.K. 
would  be  able  to  work  on  SCL  products. 

He  went  on  to  confirm  that  it  was  in  essence  a  shell  company  or 
franchise,  that  you  were  assigned  to  the  SCL  group  and  that  you 
would  be  known  as  SCL  Canada. 

Is  this  true  or  not? 

Mr.  Jeff  Silvester:  No,  that's  not  tme. 


Mr.  Raj  Saini:  You  never  had  a  conversation  with  Mr.  Wylie 
where  he  told  you  that  he  was  working  for  an  entity  in  England  and 
was  reaching  out  to  you  to  find  out  if  there  was  anybody  you  knew 
who  could  do  the  work. 

Mr.  Jeff  Silvester:  Mr.  Wylie  and  I  did  have  a  conversation  when 
he  started  working  for  SCL. ..or  not  a  conversation,  rather  he  sent  me 
an  email.  In  that  email,  he  introduced  his  new  employer  to  me  and  I 
read  the  pamphlet.  But  in  terms  of  later,  when  he  introduced  me  to 
his  employer,  we  didn't  have  a  conversation  about  setting  us  up  as  a 
shell  corporation  or  however  you  described  it. 

Mr.  Raj  Saini:  Because  there  was  some  hesitancy,  according  to 
his  report,  of  you  guys  moving  to  England  to  work  there — because 
of  what  he  quotes  as  you  both  being  recently  married,  you  had  young 
kids,  you  had  bought  a  home — it  would  have  been  easier  for  you 
guys  to  have  a  shop  in  Victoria  and  work  transatlantically. 

Mr.  Jeff  Silvester:  That's  not  an  accurate  representation  of  how  it 
happened. 

Mr.  Raj  Saini:  Okay,  that's  fine. 

What  is  Ripon? 

Mr.  Jeff  Silvester:  Ripon  is  a  project  of  SCL.  A  part  of  that 
project  was  that  they  contracted  to  us  to  create  a  political  customer 
relationship  management  tool.  As  I've  mentioned,  it's  no  different 
than  Liberalist  or  C-Vote  or  the  NDP's  Populus  tool. 

They  wanted  us  to  build  this  tool  for  them  so  that  they  could  use  it 
in  the  American  elections. 

Mr.  Raj  Saini:  So  you  built  this  software  for  them — proprietary 
software,  I'm  assuming. 

Mr.  Jeff  Silvester:  Correct. 

Mr.  Raj  Saini:  Who  owns  it? 

Mr.  Jeff  Silvester:  At  the  conclusion  of  the  contract  and  having 
been  paid,  they  own  that  project. 

Mr.  Raj  Saini:  Is  that  customary  in  your  line  of  work?  You 
develop  a  software  that's  proprietary.  You  put  your  efforts  into 
making  this.  It  becomes  intellectual  property. 

Why  would  somebody  else  want  it? 

Mr.  Jeff  Silvester:  Well  they  paid  us  to  make  it. 

Mr.  Raj  Saini:  They  paid  you  to  make  it,  so  that  goes  to  them. 
Now  it's  up  to  them. 

You're  talking  about  SCL. 

Mr.  Jeff  Silvester:  SCL,  correct. 

Mr.  Raj  Saini:  So  they  use  that  software. 

Mr.  Jeff  Silvester:  Yes.  They  paid  us  to  make  it,  we  made  it,  and 
then  we  gave  it  to  them. 

Mr.  Raj  Saini:  You've  also  done  work  in  foreign  countries. 

Is  that  true? 

Mr.  Jeff  Silvester:  That's  correct. 

Mr.  Raj  Saini:  From  whatever  reading  I've  done,  you've  done 
work  in  Nigeria,  Trinidad,  and  Kenya. 

Is  that  true? 


April  24,  2018 


ETHI-101 


11 


Mr.  Jeff  Silvester:  We've  never  done  any  work  in  Kenya. 

Mr.  Raj  Saini:  So  it's  Nigeria  and  Trinidad. 

Mr.  Jeff  Silvester:  We  have  done  some  work  in  Nigeria,  and  we 
have  done  some  work — 

Mr.  Raj  Saini:  What  work  did  you  do  in  Nigeria,  and  who  did 
you  do  it  for? 

•  (0935) 

Mr.  Jeff  Silvester:  We  did  some  work  for  SCL  to  place  online 
ads. 

Mr.  Raj  Saini:  For  which  political  party? 

Mr.  Jeff  Silvester:  It  was  an  independent  promoter — an 
independent  expenditure  sort  of  thing — in  support  of  Goodluck 
Jonathan. 

Mr.  Raj  Saini:  Goodluck  Jonathan,  okay. 

In  front  of  the  committee  in  the  U.K.,  Mr.  Wylie  said  that  the 
video  that  AIQ  distributed  in  Nigeria,  with  the  sole  intent  of 
intimidating  voters,  ''included  content  where  people  were  being 
dismembered,  where  people  were  having  their  throats  cuts  and  bled 
to  death  in  a  ditch.  They  were  being  burned  alive.  There  was 
incredibly  anti-Islamic,  threatening  messages  portraying  Muslims  as 
violent." 

Who  did  that? 

Mr.  Jeff  Silvester:  The  video  was  given  to  us,  but  we  were  not 
willing  to  distribute  it  or  run  any  ads  to  it  or  anything  like  that. 

Mr.  Raj  Saini:  Who  distributed  it? 

Mr.  Jeff  Silvester:  To  our  knowledge,  no  one. 

Mr.  Raj  Saini:  But  he  said  that  it's  been  distributed. 

Mr.  Jeff  Silvester:  I  don't  know  why  Mr.  Wylie  said  that. 
Mr.  Wylie  was  not  involved.  He  was  gone  from  SC  by  that  time,  so  I 
don't  know  how  he'd  have  knowledge  of  that. 

Mr.  Raj  Saini:  So  you  were  given  this  video  and  it  was  never 
used. 

Mr.  Jeff  Silvester:  We  were  given  the  video,  and,  no,  we  didn't 
ran  any  ads  to  it  or  anything  like  that.  And  we  informed  the  client 
that  we  were  unwilling  to  do  that. 

Mr.  Raj  Saini:  Okay. 

You  did  some  work  in  Trinidad. 

Mr.  Jeff  Silvester:  Correct. 

Mr.  Raj  Saini:  Who  offered  that  work  to  you? 

Mr.  Jeff  Silvester:  That  was  the  first  work  we  did  with  SCL. 

Mr.  Raj  Saini:  Okay,  so  SCL  got  the  contract  from  Trinidad — 

Mr.  Jeff  Silvester:  Correct. 

Mr.  Raj  Saini:  — and  then  they  contracted  you  to  do  the  work. 

Mr.  Jeff  Silvester:  They  subcontracted  us  to  do  a  portion  of  that 
work. 

Mr.  Raj  Saini:  What  work  did  you  do? 

Mr.  Jeff  Silvester:  I  think  I  mentioned  before,  we  did  a  political 
customer  relationship  management  tool  for  a  political  party  there, 
and — 


Mr.  Raj  Saini:  Was  it  Ripon  that  was  used? 

Mr.  Jeff  Silvester:  No,  it  was  a  completely  different  tool. 

Mr.  Raj  Saini:  Ripon  is  a  separate  entity?  Every  time  you  have  a 
customer  you  develop  individual  proprietary  software  for  each 
company? 

Mr.  Jeff  Silvester:  We  do  development  in  a  number  of  different 
ways.  Sometimes  we  make  our  own  software,  that  we  then  license  to 
clients  along  the  way.  Other  times  they  will  want  their  own  custom 
software.  In  the  case  of  Trinidad  and  Tobago,  they  were  asking  for 
some  custom  software. 

Mr.  Raj  Saini:  The  reason  I  asked  that  question  is — 

The  Chair:  Thank  you,  Mr.  Saini.  I  know  it  seemed  fast,  but — 

Mr.  Raj  Saini:  It  was  really  fast. 

The  Chair:  It  was.  Thank  you. 

Next  up,  for  five  minutes,  Mr.  Kent. 

Hon.  Peter  Kent:  Thank  you,  Chair. 

We  learned  from  UpGuard,  the  data  breach  investigator  that  is 
associated  with  Chris  Vickery's  cyber-risk  research,  that  two  of  the 
project  families,  as  described  by  UpGuard,  called  Saga  and 
Monarch,  "are  designed  to  gather  and  use  data  across  a  number  of 
platforms". 

Saga  seems  quite  innocent  and  similar  to  programs  that  are  used 
by  political  parties  in  perhaps  a  less  sophisticated  way,  which  is 
intended  or  "able  to  automate  the  creation,  analysis  and  targeting  of 
ads  in  way  that  would  make  it  easy  for  a  small  number  of  people  to 
manage  a  large  number  of  Facebook  ad  accounts." 

UpGuard  says — and  I'll  ask  you  whether  or  not  it's  accurate — that 
"Saga  was  used  specifically  to  interface  with  the  Facebook  ad  system 
through  APIs  and  scraping  methods  and  gauge  response  to  images 
and  messages." 

UpGuard  says  that  Monarch  takes  up  where  Saga  leaves  off.  Saga, 
they  say,  "is  a  tool  capable  of  tracking  what  happens  when  someone 
clicks  a  Facebook  ad,  Monarch  seems  designed  to  track  what 
happens  afterward,  giving  a  controlling  entity  a  more  complete 
picture  of  their  targets'  behavior." 

Is  this  what  is  described  as  “psychographic  profiling”,  and  is  that 
essentially  what  Saga  and  Monarch  do? 

Mr.  Jeff  Silvester:  No.  Some  of  your  description  wasn't  entirely 
accurate,  so  if  I  could  explain.... 

Hon.  Peter  Kent:  I'm  just  quoting  what  UpGuard  has  reported. 


12 


ETHI-101 


April  24,  2018 


Mr.  Jeff  Silvester:  The  security  researcher,  while  he's  able  to  see 
some  of  the  code,  is  not  able  to  see  how  we  deploy  or  implemented 
that,  so  he  can  only  make  assumptions  based  on  what  he's  looking  at. 
The  Saga  tool  does  connect  to  the  Facebook  ad  account  side.  That  is 
where  we  place  the  ads  in  order  to  get  numbers  on  how  ads  have 
perfonned  over  time  for  our  clients.  Monarch  takes  information  that 
people  voluntarily  enter  when  they  go  to  our  customer's  website. 
Indeed,  many  of  the  members  here  have  websites  that  ask  for  the 
exact  same  thing.  You  might  ask  on  your  site,  for  example,  "Please 
sign  up  to  my  mailing  list.”  You  want  to  make  sure  when  someone 
puts  their  email  address  in  there  they  get  signed  up  to  a  mailing  list. 
That's  what  Monarch  does.  It  helps  to  make  sure  that  information 
gets  to  the  right  place  on  behalf  of  the  client. 

Hon.  Peter  Kent:  What  UpGuard  seems  to  be  suggesting  is  that 
some  of  the  data  that  would  be  provided  to  AIQ  to  process  and  to 
report  on  may  have  been  improperly  harvested. 

•  (0940) 

Mr.  Jeff  Silvester:  So  again — 

Hon.  Peter  Kent:  Do  you  have  any  way  of  knowing  whether  or 
not  the  data  you're  dealing  with  is  properly  or  improperly  harvested? 

Mr.  Jeff  Silvester:  Yes  and  no.  With  the  information  that  we  get 
from  Monarch  or  Saga  when  we  implement  that  for  a  client,  that's 
information  that  is  provided  by  people  who  visit  their  website 
voluntarily  when  they  enter  their  information  on  the  website,  like 
joining  a  mailing  list,  volunteering,  or  whatever  it  happens  to  be.  The 
information  from  Facebook  is  completely  anonymous  information 
on  the  performance  of  a  particular  ad — whether  it  was  seen  x  number 
of  times,  how  many  times  it  was  clicked  on. 

To  your  question  about  processing  data,  we  don't  really  process 
data  for  folks.  We  take  information  that  they  provide  to  us,  like  a 
voter  list,  as  I  mentioned,  and  put  it  into  a  tool  like  the  political 
customer  relation  management  tool. 

We're  not  data  harvesters  by  any  stretch  of  the  imagination. 
Certainly,  we  don't  do  psychographic  profiling,  or  profiling  of  any 
other  type.  We're  not  psychologists;  we're  tech  people,  and  we  place 
ads. 

Hon.  Peter  Kent:  Have  you  or  has  AggregatelQ  ever  used  a 
database  like  The  Database  of  Truth  or  the  Saga  or  Monarch 
programs  to  affect  the  outcomes  of  elections  in  Canada,  either 
federal  or  provincial? 

Mr.  Jeff  Silvester:  We  have  done  work  in  Canada,  though  not  for 
the  federal  parties.  Do  we  use  information  in  the  tools  that  we've 
created  and  deployed  for  a  customer  to  help  influence  the  outcome  of 
the  election?  I  would  suggest  that  the  volunteers  and  the  candidates 
who  use  that  are  certainly  trying  to  influence  the  outcome. 

When  you  go  door  to  door,  I  expect  you're  doing  so  because  you 
would  like  to  influence  the  person  you  speak  to  into  perhaps  voting 
for  you.  It's  really  no  different  from  what  we  do.  The  ads  that  we 
show  are  the  digital  equivalent  of  an  ad  on  someone's  lawn  or  on  a 
street  comer.  You  choose  where  you  want  it  to  go,  you  put  your 
message  on  there,  and  people  drive  by  and  see  it.  It's  the  same  for  the 
internet.  It's  same  with  going  door  to  door  and  the  same  with  making 
phone  calls. 

The  Chair:  Mr.  Kent,  you're  at  time. 


Hon.  Peter  Kent:  Thank  you,  Chair. 

The  Chair:  Thanks. 

Next  up  is  Ms.  Fortier  for  five  minutes. 

[ Translation ] 

Mrs.  Mona  Fortier  (Ottawa — Vanier,  Lib.):  Thank  you  veiy 
much,  Mr.  Chair. 

Thank  you  for  being  here,  gentlemen. 

My  next  question  is  for  you,  Mr.  Massingham.  You  have  been 
oddly  silent;  I  would  like  to  hear  more  from  you. 

In  your  testimony,  you  said  that  you  comply  with  the  legal  and 
regulatory  framework  as  well  as  possible.  On  your  website,  you 
clearly  and  unequivocally  state  that  you  comply  with  it. 

Would  I  be  correct  in  saying  that  you  have  received  legal  advice 
and  that  you  may  have  violated  certain  Canadian  or  foreign  laws  in 
this  regard? 

[. English ] 

Mr.  Zackary  Massingham:  No. 

[ Translation ] 

Mrs.  Mona  Fortier:  Have  you  received  legal  advice? 

[ English ] 

Mr.  Zackary  Massingham:  No,  1  don't.  I'm  not  a  lawyer. 

[ Translation ] 

Mrs.  Mona  Fortier:  You  have  not  received  legal  advice  in  this 
regard? 

[ English ] 

Mr.  Zackary  Massingham:  Yes,  we  have.  Jeff  can  probably 
speak  to  that  better  than  I  can. 

[ Translation ] 

Mrs.  Mona  Fortier:  Mr.  Silvester,  if  you  have  more  information 
than  your  chief  executive  officer,  please  go  ahead. 

[English] 

Mr.  Jeff  Silvester:  As  a  Chief  Operating  Officer,  I'm  the  one 
who's  responsible  for  our  compliance  with  privacy  and  information 
laws  wherever  we  work.  If  we  encounter  a  situation  that's  different 
from  what  we're  used  to  in  Canada  or  the  United  States,  then  there 
are  times  when  we  will  seek  a  legal  opinion.  Certainly,  when 
working  with  regulators  to  make  sure  that  we're  giving  them  all  the 
information  we  want,  we  make  sure  that  we  speak  to  a  lawyer  to 
make  sure  we're  giving  them  all  the  information  that  they've  asked 
for. 

[Translation] 

Mrs.  Mona  Fortier:  Do  you  think  you  have  violated  certain 
Canadian  or  foreign  laws? 

[English] 

Mr.  Jeff  Silvester:  No,  I  don't  believe  we've  violated  any 
Canadian  or  foreign  laws. 


April  24,  2018 


ETHI-101 


13 


[Traris/ation] 

Mrs.  Mona  Fortier:  Thank  you. 

Now  for  my  next  question.  Have  you  ever  used  the  data  or 
databases  in  your  possession  for  political  organizations,  third  parties, 
or  non-profit  organizations  in  municipal,  provincial  or  federal 
elections  in  Canada? 

[English] 

Mr.  Jeff  Silvester:  We  have. 

If  an  organization  that  we're  working  with  would  like  our  help  in 
organizing  their  information  in  something  like  a  political  CRM,  then 
yes,  of  course  they  will  provide  us  with  that  information  for  the 
purposes  of  doing  that  work.  Then,  at  the  end  of  that  work,  we  delete 
that  information.  They  may  ask  us  to  return  it  to  them  and  then  delete 
it  or  just  to  delete  it.  We'll  comply  with  whichever  they  prefer. 

•  (0945) 

[ Translation ] 

Mrs.  Mona  Fortier:  So  you  have  no  framework  or  concrete 
measures.  You  and  the  client  decide  what  to  do  with  that  data 
subsequently,  whether  to  keep  it  or  delete  it. 

[English] 

Mr.  Jeff  Silvester:  No,  we  always  delete  the  data  after  we're  done 
working  with  a  client. 

[Translation] 

Mrs.  Mona  Fortier:  Okay. 

Mr.  Silvester,  in  your  testimony  you  said  there  are  measures  in 
place  to  protect  the  data  in  your  possession.  Can  you  give  me  some 
specific  examples  of  those  measures  in  your  company? 

[English] 

Mr.  Jeff  Silvester:  Yes.  When  we're  using  any  information  that's 
provided  by  a  client,  we  make  sure  that  we  follow  standard  industry 
practice  with  respect  to  security  certificates,  encryption,  and  all  of 
the  technologies  companies  use  to  protect  their  information.  We 
ensure  that  meets  all  of  our  standards  here  and,  of  course,  their 
standards  in  the  places  where  they're  operating. 

[Translation] 

Mrs.  Mona  Fortier:  In  the  various  activities  you  have  conducted 
using  that  data,  has  there  ever  been  a  breach  of  privacy  or  has  any 
data  ever  been  at  risk? 

[English] 

Mr.  Jeff  Silvester:  As  I  mentioned  at  the  beginning,  an  incident 
was  reported  to  us  on  March  25,  and  we  acted  right  away  to  secure 
the  information  that  was  there  at  those  servers,  and  indeed  all  of  our 
servers.  Once  we  discovered  that  there  was  some  personal  contact 
information  that  had  inadvertently  been  left,  we  contacted  the  Office 
of  the  Information  and  Privacy  Commissioner  for  B.C.  to  let  them 
know  about  that. 

That  information  should  not  have  been  there.  As  I  mentioned,  it 
happened  when  someone  was  backing  up  code  and  accidentally  also 
backed  up  some  data  that  went  with  that  code,  so  when  we  deleted  it 
off  the  customer's  server,  it  wasn't  deleted  off  the  code  repository, 
unfortunately. 


[Translation] 

Mrs.  Mona  Fortier:  In  light  of  this  unfortunate  situation,  do  you 
need  to  adopt  new  measures  or  do  you  think  you  have  everything 
you  need  to  truly  protect  that  data  in  future  activities? 

[English] 

Mr.  Jeff  Silvester:  Yes.  We  have  put  measures  in  place  already  to 
protect  the  information  on  that  code  repository.  We  have  also  put  into 
place  some  new  measures  with  respect  to  auditing  all  of  our  servers 
more  frequently. 

I  imagine  there  will  be  additional  recommendations  that  come  out 
as  our  investigation  continues,  and  we  may  also  get  some 
recommendations  from  the  federal  or  provincial  privacy  commis¬ 
sioners,  which  of  course  we  welcome  and  will  follow. 

[Translation] 

Mrs.  Mona  Fortier:  That  is  all,  thank  you. 

[English] 

The  Chair:  Thank  you. 

Next  up,  for  our  three-minute  round,  is  Mr.  Angus. 

Mr.  Charlie  Angus:  Thank  you,  Chair. 

Mr.  Massingham,  I'm  very  interested  in  the  work  of  SCL, 
Cambridge,  and  AIQ  in  Nigeria.  Let's  talk  about  the  murder  video. 
This  video  was  sent  around  with  horrific  pictures  of  people  being 
burned  alive;  the  message  was  very  clearly  to  incite  anti-Muslim 
hatred  in  Nigeria.  Who  gave  that  video  to  you  to  release? 

Mr.  Zackary  Massingham:  I  do  not  recall  who  the  individual 
was  at  SCL  who  provided  that. 

Mr.  Charlie  Angus:  Was  it  someone  at  SCL  who  provided  that? 

Mr.  Zackary  Massingham:  It  was  provided  by  SCL,  yes. 

Mr.  Charlie  Angus:  Okay,  so  you  were  working  for  SCL  on  that 
campaign. 

Mr.  Zackary  Massingham:  Yes. 

Mr.  Charlie  Angus:  Okay.  Cambridge  Analytica  says  it  gave  you 
that  video,  so  Cambridge  was  working  with  you  and  SCL  in  Nigeria. 

Mr.  Zackary  Massingham:  We  worked  with  SCL  on  that. 

Mr.  Charlie  Angus:  It  says,  to  your  credit,  that  you  were  very 
freaked  out  by  this  video.  You  called  it  the  murder  video,  but  you 
were  directed  by  SCL,  and  SCL  is  involved  in  what  they  call 
international  psyops. 

Christopher  Wylie  explains  why  SCL  is  so  interested  in  these 
international  campaigns.  He  says  you  don't  make  a  ton  of  money 
working  on  politics,  particularly  on  a  small  island  nation  such  as 
Trinidad  and  Tobago,  but  part  of  the  business  model  is  to  capture  a 
government  and  win  an  election.  You  get  paid  for  that,  but  you  don't 
make  a  ton  of  money.  Where  you  make  the  money  is  then  going  into 
the  government  and  making  the  deals. 


14 


ETHI-101 


April  24,  2018 


Once  again  we  have  the  three  hombres,  Cambridge,  SCL,  and 
AIQ  working  hand  in  hand  in  Nigeria.  How  were  you  coordinated 
with  the  other  two?  I'm  asking  Mr.  Massingham,  as  president. 

Mr.  Zackary  Massingham:  We  weren't  coordinating.  We — 

Mr.  Charlie  Angus:  You  were  given  the  video.  Cambridge  said 
they  gave  you  the  video.  You  said  it  was  SCL.  It's  the  three  of  you. 
They  didn't  just  give  you  a  video  that  totally  freaked  you  out  and  tell 
you — 

•  (0950) 

Mr.  Zackary  Massingham:  Sony,  during  that  time  we  were 
unaware  even  that  there  was  a  Cambridge  Analytica. 

Mr.  Jeff  Silvester:  That's  not  entirely  accurate. 

Mr.  Charlie  Angus:  Sorry,  I  want  to  hear  this,  Mr.  Massingham. 
You  weren't  aware  that  Cambridge  Analytica  existed  when  Cam¬ 
bridge  Analytica  said  they  gave  you  the  video?  I  just  want  to  hear 
you  follow  that  up  for  us  a  bit.  You  weren't  aware  that  Cambridge 
Analytica  existed. 

Mr.  Jeff  Silvester:  We  worked  with  SCL  on  that  campaign. 

Mr.  Charlie  Angus:  Christopher  Wylie  says  that  when  you  look 
at  how  Cambridge  Analytica  operates  or  how  SCL  operates,  “they 
don't  care  whether... what  they  do  is  legal  as  long  as  it  gets  the  job 
done.”  He  said  that  AIQ  “inherited  a  lot  of  the  company  culture  of 
total  disregard  for  the  law.” 

Working  in  Nigeria,  where  Cambridge  Analytica  says  they  turned 
that  murder  video  over  to  you,  you  said  you  weren't  aware  the 
Cambridge  Analytica  existed.  Is  that  correct,  Mr.  Massingham? 

Mr.  Zackary  Massingham:  I  may  have  misspoken  there.  We 
worked  for  SCL  during  that  election. 

Mr.  Charlie  Angus:  What  was  your  relationship?  Did  you  know 
Cambridge  Analytica  was  in  Nigeria  trying  to  undermine  that 
election? 

Mr.  Zackary  Massingham:  I  did  not  know. 

Mr.  Charlie  Angus:  You  did  not  know. 

The  Chair:  Thank  you,  Mr.  Angus. 

Mr.  Charlie  Angus:  Thank  you. 

The  Chair:  I  have  a  question.  I  think  a  lot  of  us  are  concerned 
about  third  party  influence.  We  have  certain  laws  about  spending 
limits  in  campaigns,  and  you've  been  accused.  This  is  a  quote  from 
Mr.  Wylie: 

Aggregate  IQ  was  just  used  as  a  proxy  money  laundering  vehicle. 

Was  AggregatelQ  a  proxy  money  laundering  vehicle  for  the  pro- 
Brexit  campaign,  as  Mr.  Wylie  said? 

Mr.  Jeff  Silvester:  No. 

The  Chair:  Mr.  Massingham. 

Mr.  Zackary  Massingham:  No. 

The  Chair:  Thank  you. 

For  the  next  round  we're  going  to  start  off  with  Ms.  Vandenbeld 
for  seven  minutes. 

Ms.  Anita  Vandenbeld  (Ottawa  West — Nepean,  Lib.):  Thank 
you  very  much. 


I'd  like  to  go  back  to  the  relationship  between  you,  Cambridge 
Analytica,  and  SCL.  You're  saying  that  you  are  a  separate  company, 
but  you  have  done  work  with  them.  Was  this  a  subcontract?  What 
was  the  nature  of  the  contract  you  had  with  them? 

Mr.  Jeff  Silvester:  As  I  mentioned,  we  started  work  with  SCL  in 
2013,  and  we  did  that  work  in  Trinidad  and  Tobago.  In  2014  they 
asked  us  to  make  a  special  American  political  CRM,  which  we've 
talked  about.  We  did  some  online  advertising  for  them  along  the  way 
as  well. 

We  finished  working  with  them  in  2016  and  have  not  worked  with 
them  or  contacted  them  since. 

Ms.  Anita  Vandenbeld:  So  this  was  very  straight  up.  You  were 
subcontracting.  Do  they  refer  people  to  you?  Clearly,  you  have 
personal  relationships  with  some  of  the  key  people  there. 

Mr.  Jeff  Silvester:  I  had  a  personal  relationship  with  Mr.  Wylie 
previous  to  his  introduction  to  SCL,  but  he  left  SCL  in  2014.  We 
continued  to  do  some  work  for  SCL  until  2016. 

Typically  they  would  have  a  client  who  wanted  services  that  they 
needed  help  with  in  terms  of  software  development  or  online 
advertising,  and  they  would  ask  us  if  we  would  like  to  help  them 
with  that. 

Ms.  Anita  Vandenbeld:  Have  you  received  datasets  from 
Cambridge  Analytica?  You  mentioned  you  had  access  to  Google 
Drive,  but  have  you  received  data  from  them  or  from  SCL? 

Mr.  Jeff  Silvester:  We  worked  directly  with  SCL. 

During  an  election,  just  as  with  any  regular  candidate,  if  there 
were  a  political  CRM  we  were  supporting,  then  they  might  provide 
the  voter  file  list  of  registered  electors  for  that  particular  campaign. 
Then  we  would  load  that  into  the  political  CRM  for  them. 

Ms.  Anita  Vandenbeld:  Mr.  Vickery,  when  he  testified,  talked 
about  certain  electronic  fingerprints,  the  ID  number  of  a  piece  of 
data,  or  the  listing  of  somebody  as  a  client,  and  suggested  that  it 
made  the  relationship  look  as  though  it  were  the  same  company,  the 
exact  same  dataset,  as  opposed  to  two  separate  datasets. 

Mr.  Jeff  Silvester:  I  don't  know  what  the  researcher  was  referring 
to  there,  but  I  can  say  that  the  only  information  we  received  from 
SCL  in  the  provisioning  of  services  for  SCL  was  specifically  for 
those  campaigns  that  we  were  assisting  with. 

Ms.  Anita  Vandenbeld:  You  mentioned  that  you  don't  have  a  data 
repository,  but  you — 

Mr.  Jeff  Silvester:  We  certainly  have  databases  that  we  use,  but 
we  don't  retain  any  personal  information  from  one  campaign  to  the 
next.  When  a  campaign  or  a  client  stops  working  with  us,  we  delete 
all  of  that  information. 

We  provide  the  tool,  or  the  platfonn,  like  a  political  CRM,  for  a 
customer,  and  during  that  time,  it  does  have  personal  contact 
information  in  it.  Then  once  the  campaign  is  over  and  our  contract 
work  is  done,  we  delete  that  information. 

Ms.  Anita  Vandenbeld:  And  you've  never  transferred  that 
information  to  any  outside  source  before  deleting  it? 


April  24,  2018 


ETHI-101 


15 


•  (0955) 

Mr.  Jeff  Silvester:  No,  we  don't  transfer  that  information  to 
anyone,  other  than  back  to  the  people  who  provided  it  to  us. 

Ms.  Anita  Vandenbeld:  In  addition  to  the  actual  data,  obviously  a 
lot  of  these  Facebook  profiles  are  used  to  create  these  psychosocial 
behavioural  profiles.  Cambridge  Analytica,  according  to  the  media, 
had  30  million  of  these  psychographic  profiles.  Did  you  ever  have 
access  to  those  profiles? 

Mr.  Jeff  Silvester:  SCL  is  the  one  we  were  contracted  to.  When 
SCL  provided  information  to  us  for  voters  during  elections  in  the  U. 
S.,  some  scores  or  rankings  were  contained  in  that  information.  One 
of  those  was,  for  example,  a  turnout  score.  A  turnout  score  might  be 
something  you  use  when  going  door  to  door  in  order  to  see  who  you 
should  go  to  first  or  last  based  on  how  many  elections  a  person  has 
voted  in  previously.  In  the  U.S.,  of  course,  voter  turnout  in  elections 
is  public  information.  But  it  also  had  five  rankings  or  scores  for 
personality  in  it. 

Ms.  Anita  Vandenbeld:  Would  you  have  ever  used  these  scores 
for  other  clients,  in  order  to  determine  which  ads  to  target  which 
people  on  Facebook? 

Mr.  Jeff  Silvester:  No,  not  at  all. 

Ms.  Anita  Vandenbeld:  Is  it  possible  that  any  of  that  information 
has  been  used  by  others  through  you? 

Mr.  Jeff  Silvester:  No. 

Ms.  Anita  Vandenbeld:  Okay,  you're  saying  that  when  you're 
targeting  who  to  advertise  to,  this  is  just  done  by  whatever  the  client 
says —  “I  want  someone  in  this  region" — and  absolutely  none  of 
these  psychosocial  profiles  are  being  used  to  determine  who  to  target 
ads  to. 

Mr.  Jeff  Silvester:  No,  the  tools  we  have  access  to  through 
Facebook  or  Google  already  provide  all  of  the  targeting  information 
we  need  with  respect  to  an  audience.  With  Facebook  in  particular, 
you  can  target  based  on  geography,  down  to  a  postal  code  level.  You 
can  target  an  ad  based  on  the  general  demographic  characteristics — 
male,  female,  general  age  category.  You  can  also  target  based  on  an 
interest  category.  That  information  is  really  all  you  need  to  create  an 
advertising  campaign,  and  that's  provided  to  us  by  the  client. 

Ms.  Anita  Vandenbeld:  Do  you  still  have  any  of  these  scores  in 
any  of  your  databases? 

Mr.  Jeff  Silvester:  No. 

Ms.  Anita  Vandenbeld:  You  haven't  kept  any  of  either  the  data 
itself  or  the  scores,  or  any  of  these  profiles? 

Mr.  Jeff  Silvester:  No.  We're  not  a  data  company,  so  we  have  no 
interest  in  any  of  that. 

Ms.  Anita  Vandenbeld:  You  haven't  shared  that  with  anybody  or 
transferred  it? 

Mr.  Jeff  Silvester:  No. 

Ms.  Anita  Vandenbeld:  When  you're  working,  you're  in  Canada 
but  most  of  your  work  is  outside  of  Canada. 

Mr.  Jeff  Silvester:  Correct. 

Ms.  Anita  Vandenbeld:  Which  laws  apply  to  you?  Is  it  Canadian 
law  or  it  is  the  law  in  the  country  in  which  you're  working? 


Mr.  Jeff  Silvester:  When  we're  working  with  any  client,  we 
follow  the  laws  in  Canada  and  the  laws  that  they  have  in  their 
jurisdiction. 

Ms.  Anita  Vandenbeld:  Okay,  as  you  know,  in  Canada,  as  was 
mentioned,  we  have  very  strong  laws  in  regard  to  third  party 
advertising. 

You  say  you  worked  for  campaigns.  Have  you  worked  with  any 
third  parties,  other  organizations  that  would  want  to  spend  money  to 
influence  elections,  who  are  not  themselves  political  parties  or 
candidates? 

Mr.  Jeff  Silvester:  Yes. 

Ms.  Anita  Vandenbeld:  That's  other  than  the  ones  in  the  U.K. 
that  we  already  know  about. 

Mr.  Jeff  Silvester:  We  have  done  some  work  in  the  U.S. 

Ms.  Anita  Vandenbeld:  In  Canada? 

Mr.  Jeff  Silvester:  No,  not  in  Canada. 

Ms.  Anita  Vandenbeld:  You  don't  have  any  third  party  clients  in 
Canada  for  elections? 

Mr.  Jeff  Silvester:  No. 

Ms.  Anita  Vandenbeld:  Okay,  other  countries — we've  talked 
about  Nigeria  and  we've  talked  about  Trinidad  and  Tobago.  With 
what  other  countries  have  you  worked? 

Mr.  Jeff  Silvester:  We  did  work  in  Lithuania,  providing  a  door- 
to-door  tool  for  a  candidate,  and  with  the  United  States,  Canada,  the 
U.K.,  those  three. 

Ms.  Anita  Vandenbeld:  Have  you  done  pro  bono  work  for  any 
third  parties  or  campaigns  in  Canada  or  in  other  countries? 

Mr.  Jeff  Silvester:  We  have  not  done  any  pro  bono  work  for  any 
campaigns  or  related.  We've  done  some  charity  work,  but  not — 

Ms.  Anita  Vandenbeld:  Would  these  be  for  any  third  parties  that 
would  be  trying  to  influence  elections? 

Mr.  Jeff  Silvester:  No,  not  at  all — 

Ms.  Anita  Vandenbeld:  — in  any  countiy? 

Mr.  Jeff  Silvester:  No. 

The  Chair:  Thank  you,  Ms.  Vandenbeld.  That's  time. 

Next  up,  for  seven  minutes,  we  have  Mr.  Kent. 

Hon.  Peter  Kent:  Thanks  again.  Chair. 

Mr.  Wylie  has  said  he  came  to  know  you,  Mr.  Silvester,  because  of 
work  that  you  both  did  on  Liberal  election  campaigns  in  Canada. 
You  mentioned  that  you  worked  on  Liberal  campaigns.  We  all  have 
our  own  political  affinities,  and  many  people  in  this  room  have 
volunteered  on  any  number  of  campaigns  for  any  number  of  parties, 
but  we  do  know  that  Mr.  Wylie  was  contracted  by  the  Liberal  Party 
of  Canada  up  until  2009,  when  his  contract  was  terminated  by  the 
then-Liberal  leader  Ignatieff  for  what  he  described  as  invasive  work 
in  terms  of  his  contract  work,  his  work  in  this  digital  area  on  election 
campaigns.  We  also  know  that  Mr.  Wylie  was  paid  $100,000  for  a 
contract  shortly  after  the  2015  election  for  work  either  done  before 
the  election  or  after  the  election.  That  question  is  still  unanswered. 


16 


ETHI-101 


April  24,  2018 


Did  you  work  with  Mr.  Wylie  in  either  of  those  two  periods,  either 
as  an  individual  or  through  your  company,  AIQ,  for  the  Liberal  Party 
of  Canada? 

•  (1000) 

Mr.  Jeff  Silvester:  As  I  said,  I've  known  Mr.  Wylie  since  2005, 
and  while  I  was  working  for  a  member  of  Parliament  I  did  help  him 
get  the  job  because  he  had  volunteered  with  a  member  of  Parliament, 
and  I  did  help  him  get  the  job  in  the  leader's  office  under — 

Hon.  Peter  Kent:  That  member  of  Parliament  was...? 

Mr.  Jeff  Silvester:  While  I  was  working  for  the  member  of 
Parliament,  it  was  just  to  the  folks  I  met  that  I  suggested  taking  Mr. 
Wylie  on  in  the  leader's  office.  I  think  that  was  under  Mr.  Dion,  but  I 
wouldn't — 

Hon.  Peter  Kent:  Were  you  a  staffer  or  a  volunteer? 

Mr.  Jeff  Silvester:  I  was  a  staffer  for  a  member  of  Parliament,  but 
once  he  moved  on  with  Ignatieff  s  office,  I  knew  he  was  there  but  I 
didn't  work  directly  with  him.  With  respect  to  the  further  work  that 
he  did,  I  was  aware  that  he  was  doing  some  work  for  them,  but  we 
weren't  working  with  him,  nor  do  I  know  the  exact  content  of  what 
he  was  doing. 

Hon.  Peter  Kent:  Okay. 

Does  AIQ  have  a  publicly  available  mission  statement  or  a 
statement  available  to  clients,  past  or  prospective,  which  states 
exactly  where  the  line  is  drawn  in  terms  of  acceptable  data 
processing,  or  delivery  of  advertisements,  or  work  to  affect  the 
outcomes  of  elections? 

Mr.  Jeff  Silvester:  After  the  work  in  Nigeria,  where  we 
encountered  that  video  that  we  talked  about  earlier,  we  did  put  in 
place  some  new  language  into  our  standard  contract  that  talked  about 
the  ethics  and  morality  of  the  particular  videos  and  giving  us  the 
final  say  in  what  we  would  run  or  not  run. 

Hon.  Peter  Kent:  It's  not  explicit;  it's  more  per  occasion.  If  you 
come  upon  something  that  you  find  ethically  unacceptable,  you  draw 
the  line  with  that  client. 

Mr.  Jeff  Silvester:  Exactly. 

Hon.  Peter  Kent:  We've  been  talking  about  servers  and  working 
on  client  servers  or  your  own  servers.  How  many  servers  do  you 
have  and  are  they  all  in  Canada?  How  many  are  there  at  AIQ? 

Mr.  Jeff  Silvester:  How  many  do  we  control? 

Hon.  Peter  Kent:  Yes. 

Mr.  Jeff  Silvester:  We  don't  own  our  own  servers.  We  use  cloud 
service  providers — right  now,  a  lot.  Every  project  has  its  own  server. 
It  has  development  servers.  There  are  test  servers  and  things  for  the 
code.  You  know  about  our  code  repository.  I  don't  know  the  exact 
number,  but  I'd  say  there's  quite  a  number  of  servers  that  we  control, 
sir.  We  don't  own  them.  They're  Amazon  web  services  typically,  but 
they're  servers  that  we  control. 

Hon.  Peter  Kent:  Right. 

Has  either  the  British  Columbia  or  the  federal  privacy  commis¬ 
sioner  asked  to  access  your  servers  or  the  content  of  those  servers  in 
their  respective  investigations? 

Mr.  Jeff  Silvester:  We've  been  co-operating  with  the  Office  of  the 
Information  and  Privacy  Commissioner  of  British  Columbia,  and, 


indeed,  we  suggested  that  we  go  and  meet  with  them  and  talk  to 
them  about  all  of  the  work.  They've  asked  us  lots  of  questions  and 
we've  provided  all  the  answers.  They  followed  up  again  just  when 
we  came  here  and,  of  course,  we'll  be  responding  to  them  very 
shortly.  In  the  latest  letter,  they've  asked  us  a  number  of  things  that  I 
haven't  had  a  chance  to  address,  so  I  couldn't  say  accurately  if 
they've  asked  for  that.  Previously,  though,  they've  asked  us  about  the 
information  that  we  hold,  but  not  for  the  specific  information  that  we 
hold. 

Hon.  Peter  Kent:  They  haven't  yet  asked...? 

Mr.  Jeff  Silvester:  They  may  have  in  their  most  recent 
communications,  but  I  have  not  spent  the  time  because  it  was  just 
as  we  were  arriving,  so  I  haven't  spent  the  time  unfortunately  to  look 
at  that  yet. 

Hon.  Peter  Kent:  Sure. 

Can  you  tell  us  why  the  British  privacy  commissioner,  Denham, 
fonnerly  the  privacy  commissioner  of  British  Columbia,  is  on  record 
as  saying  that  AggregatelQ  has  not  been  particularly  helpful  in  her 
investigation? 

Mr.  Jeff  Silvester:  I  don't  know  why  she  would  say  that.  As  I 
said,  we  received  a  letter  on  May  17,  2017.  We  responded  in  about  a 
week  and  offered  to  answer  any  other  questions  or  provide  any 
clarification,  if  we  could.  Then  we  didn't  hear  from  her  again  until 
January  30,  2018.  I  don't  know  how  answering  her  questions  and 
responding  promptly  constitutes  not  being  co-operative. 

Hon.  Peter  Kent:  Have  you  been  requested  to  appear  at  hearings 
in  the  U.K.,  either  parliamentary  or  with  respect  to  privacy,  or  in  the 
United  States  before  Congress? 

Mr.  Jeff  Silvester:  We've  not  been  asked  with  respect  to  privacy 
or  anywhere  in  the  United  States,  but  we  did  get  a  request  from  the 
U.K.  Parliament  to  appear  at  a  committee  not  dissimilar  from  this 
one. 

•  (1005) 

Hon.  Peter  Kent:  And  has  that  taken  place? 

Mr.  Jeff  Silvester:  It's  in  the  future,  so  we're  going  to  be 
following  up  with  them  in  this  coming  week  to  schedule  that. 

Hon.  Peter  Kent:  Okay,  thank  you. 

The  Chair:  Thank  you,  Mr.  Kent. 

Next  up  for  seven  minutes  is  Mr.  Angus. 

Mr.  Charlie  Angus:  Thank  you,  Chair. 

Brittany  Kaiser  testified  this  past  week  in  the  U.K.,  and  she  said, 
“when  I  joined  [Cambridge  Analytica]... AggregatelQ  was  our 
exclusive  digital  and  data-engineering  partner”. 

Mr.  Massingham,  is  that  correct? 

Mr.  Zackary  Massingham:  I  can't  speak  to  that. 

Mr.  Charlie  Angus:  Is  it  correct?  Can  you  say  it's  no  or...? 

Mr.  Zackary  Massingham:  I  don't  know  if  it's  correct  or  not. 
They  work  with  a  number  of  different  contractors. 


April  24,  2018 


ETHI-101 


17 


Mr.  Charlie  Angus:  Cambridge  Analytica  says,  “Aggregate  IQ 
was  our  exclusive  digital  and  data-engineering  partner”.  So,  is  AIQ 
the  exclusive  data  and  engineering  partner  of  Cambridge  Analytica? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  No.  Okay. 

Chris  Vickery  says  that  AIQ  is  a  data  digital  development  team  for 
SCL  Canada  and  Cambridge  Analytica.  Mr.  Massingham,  is  that 
true? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  Okay. 

Christopher  Wylie  says  that  you  are  a  “franchise”  operation  of 
Cambridge  Analytica  and  SCL.  Is  that  true? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  Okay. 

Mr.  Wylie  says  that  when  he  was  appointed  at  Cambridge 
Analytica,  he  said  they  needed  a  Canadian  office.  He  went  to 
Alexander  Nix  and  said  there  were  a  couple  of  Canadians  he  wanted 
to  hire.  And  then  he  said  that  the  group  was  set  up  as  SCL  Canada, 
but  they  had  a  Canadian  entity  and  that  legal  name  was 
AggregatelQ.  Is  that  correct? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  He  said  one  of  the  reasons  that  they  set  this 
up  was  that  it  was  very  useful  to  keep  the  company  at  arm's  length.  It 
was  useful,  he  said,  particularly  for  American  projects  where  you 
need  different  entities  to  work  on  campaigns  and  pacts  in  various 
other  entities  where  you  cannot  necessarily  coordinate,  but  if  you 
have  different  companies,  the  paperwork  looks  appropriate,  the 
paperwork  compliance.. .even  if  behind  the  scenes  you're  talking 
back  and  forth  and  using  the  same  underlying  technology.  Is  that 
correct? 

Mr.  Zackary  Massingham:  What  was  the  question? 

Mr.  Charlie  Angus:  The  question  is  this.  He  said  that  they  were 
set  up  to  keep  you  at  arm's  length  because  it  was  useful  in  order  to 
make  sure  that  the  paperwork  was  compliant  particularly  with 
American  projects. 

Mr.  Zackary  Massingham:  I  don't  believe  that's  correct. 

Mr.  Charlie  Angus:  Okay.  Up  until  March  2017,  SCL  had  a 
phone  that  went  directly  to  you,  Mr.  Massingham,  as  their  head  of 
SCL  Canada.  Is  that  correct? 

Mr.  Zackary  Massingham:  It's  come  to  my  knowledge  that  was 
the  case. 

Mr.  Charlie  Angus:  How  do  you  get  a  phone  from  a  U.K.  office 
that  goes  directly  to  you?  Did  the  phone  ever  ring? 

Mr.  Zackary  Massingham:  No.  It  was  my  personal  phone. 

Mr.  Charlie  Angus:  It  was  your  personal  phone.  So  SCL  had 
that.  Christopher  Wylie  also  testified  that  you  guys  have  been  very 
careful  about  being  technically  precise  but  that  you  were  using 
“weasel  words”.  Would  that  be  correct? 

Mr.  Zackary  Massingham:  I  don't  believe  so,  no. 

Mr.  Charlie  Angus:  No,  you  wouldn't. 


I  guess  what  I'm  thinking  here  is  that  everyone  else  must  be 
involved  in  an  amazing  conspiracy  against  you,  Mr.  Massingham. 
They're  accusing  you  of  being  a  part  of  Cambridge  Analytica,  which 
you  said  you  didn't  know  existed  until  during  the  Nigeria  campaign. 
Mr.  Wylie  said  he  helped  set  you  up,  which  you  said  isn't  true.  SCL 
Canada  lists  you  as  their  head  of  Canada  services,  which  you  say  is 
not  true.  You  had  a  phone  that  went  directly  to  you. 

Why  is  everybody  against  you,  Mr.  Massingham? 

Mr.  Zackary  Massingham:  I'm  not  sure.  I  can  only  speak  to  the 
work  that  we  do  at  AggregatelQ  and  that  Jeff  and  I  have  done 
together. 

Mr.  Charlie  Angus:  That  takes  me  back  to  the  question  of  the 
Brexit  campaign.  There's  a  spectacular  success  story  of  this  unknown 
company  above  an  optometrist  shop  in  Victoria  that  got  all  those 
campaigns,  all  that  money,  and  coordinated  it.  They  said  you  were 
set  up  as  a  proxy  money  laundering  campaign.  Is  that  true,  Mr. 
Massingham? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  You  know,  the  great  thing  about  being  in 
Parliament,  when  you  speak  at  our  committee,  is  parliamentary 
privilege.  You  can't  be  sued  for  what  you  say,  Mr.  Massingham. 
They  can't  use  it  against  you  in  court.  So  I'm  not  sure  why  you 
expect  us  to  believe  that  all  these  people  are  making  stuff  up  about 
you  when  you  could  just  explain  to  us  why  you  were  set  up  with 
SCL  and  what  your  direct  role  is  with  SCL  and  Cambridge 
Analytica.  The  idea  that  this  is  all  a  series  of  isolated  companies  that 
had  nothing  to  do  with  each  other,  didn't  know  each  other,  just 
happened  to  be  working  on  all  the  same  projects....  You  are  listed  as 
SCL  Canada.  Why  don't  you  just  tell  us  what  you're  covering  up  for 
SCL  Canada,  Mr.  Massingham,  and  why  are  you  taking  the  fall  for 
these  guys? 

•  (1010) 

Mr.  Jeff  Silvester:  We're  not  taking  the  fall. 

Mr.  Charlie  Angus:  Mr.  Massingham  is  listed.  You're  not  listed 
as  the  head  of  SCL  Canada.  Mr.  Massingham  is.  I  want  to  know  how 
that  happens. 

Mr.  Zackary  Massingham:  Mr.  Angus,  I  can't  speak  to  what 
marketing  materials  they've  put  out  or  what  they  do  with  my  contact 
information,  but  1  can  tell  you  that  we  are  not  a  part  of  SCL  or 
Cambridge  Analytica. 

Mr.  Charlie  Angus:  Really?  Okay.  I  would  suggest,  then,  that 
there's  been  incredible  international  fraud  perpetrated  here  against 
you,  Mr.  Massingham,  when  I  look  at  your  name  and  see  it's  listed  as 
the  head  of  SCL  Canada  by  a  reputable  British  company  that's  been 
involved  in  all  kinds  of  international  work,  see  they  had  a  phone  that 
led  right  to  you.  Were  you  aware?  When  did  you  become  aware  that 
SCL  had  a  phone  that  went  directly  to  you? 

Mr.  Zackary  Massingham:  It  wasn't  until  recently,  when  this 
was  brought  up  in  the  press,  that  I  was  even  aware  of  that. 

Mr.  Charlie  Angus:  Okay. 

Mr.  Zackary  Massingham:  As  I  said,  we're  separate  companies. 


18 


ETHI-101 


April  24,  2018 


Mr.  Charlie  Angus:  Okay.  I  want  to  get  back  to  the  issue  that 
brought  us  here,  the  issue  that  came  out  of  the  Brexit  campaign,  that 
they're  accusing  you  of  being  an  electoral  money  laundering 
machine.  One  of  the  key  elements  of  that  is  your  role  with  BeLeave 
and  the  625,000  pounds  that  went  directly  through  this  marginal 
students  group  into  your  operation,  and  then  was  used  in  the  last  six 
days  of  the  Brexit  campaign.  Do  you  think  that  may  have  affected 
the  result,  because  that's  what  they're  saying  in  the  United  Kingdom? 

Mr.  Zackary  Massingham:  I  can't  speak  to  what  effect  it  might 
have  had.  I  only  know  what  BeLeave  asked  us  to  do,  which  was  to 
place  their  ads,  and  that's  what  we  did. 

Mr.  Charlie  Angus:  Did  you  have  any  concerns  at  any  time  that 
it  might  be  illegal? 

Actually,  Mr.  Silvester,  here's  a  chance  for  you  to  answer.  Mr. 
Wylie  said  he  approached  you,  and  he  said  you  thought  it  was  all 
quite  amusing,  and  that  you  said  it  was  totally  illegal. 

Mr.  Silvester,  why  did  you  say  it  was  totally  illegal? 

Mr.  Jeff  Silvester:  I  don't  think  I  ever  said  to  Mr.  Wylie  that  what 
was  happening  was  totally  illegal.  As  I  mentioned  to  you  earlier — 

Mr.  Charlie  Angus:  You're  on  the  record  here,  right? 

Mr.  Jeff  Silvester:  I  understand  that. 

Mr.  Charlie  Angus:  Mr.  Wylie's  going  to  come,  and  he's  going  to 
say  you  did  say  it.  He's  already  said  it  in  testimony,  so  just  fess  up. 
Did  you  say  it  was  totally  illegal? 

Mr.  Jeff  Silvester:  Mr.  Angus,  we're  trying  to  provide  you  all  the 
information  we  have  to  be  as  helpful  as  possible,  and  to  give 
everything  we  know  about  what  is  true.  That's  what  we're  continuing 
to  do. 

I  don't  know  how  Mr.  Wylie  came  to  the  misunderstanding  about 
what  I  had  said.  When  I  heard  about  it  in  the  press,  I  believed  it  was 
a  misunderstanding.  I  sent  a  text  to  Mr.  Wylie  to  ask  him  to  talk 
about  it. 

Mr.  Charlie  Angus:  It  wasn't  a  lie.  It  was  just  a  misunderstanding 
that  you  said  something  was  totally  illegal. 

Mr.  Jeff  Silvester:  I  don't  know  why  he  is  saying  it,  Mr.  Angus.  I 
only  know  what  we've  done. 

Mr.  Charlie  Angus:  Thank  you  very  much. 

The  Chair:  Mr.  Erskine-Smith,  for  seven  minutes. 

Mr.  Nathaniel  Erskine-Smith:  Thank  you  very  much. 

After  my  first  round  of  questioning,  I  received  a  note  from  the 
chair  of  the  U.K.  digital  and  culture  committee,  Damian  Collins. 
After  my  questions,  he  has  spoken  to  the  U.K.  Information 
Commissioner.  She  has  indicated  that  AIQ  has  refused  to  answer 
her  specific  questions  relating  to  data  usage  during  the  referendum 
campaign,  and  that  the  U.K.  Information  Commissioner  is  consider¬ 
ing  taking  further  legal  measures  to  secure  the  information  she 
needs. 

So,  in  this  round  of  questioning,  I  would  ask  for  a  little  bit  more 
honesty. 


Mr.  Massingham,  you  received  625,000  pounds,  or  so,  from  the 
Vote  Leave  campaign  to  do  work  on  behalf  of  BeLeave.  Is  that 
correct? 

Mr.  Zackary  Massingham:  Yes,  that  is  correct. 

Mr.  Nathaniel  Erskine-Smith:  You  also  received  100,000 
pounds  from  the  Vote  Leave  campaign  to  do  work  for  Veterans  for 
Britain.  Is  that  correct? 

Mr.  Zackary  Massingham:  That  is  correct. 

Mr.  Nathaniel  Erskine-Smith:  Did  you  receive  any  other  funds 
from  Vote  Leave  to  do  any  other  work  on  any  other  campaign? 

Mr.  Zackary  Massingham:  No,  I  don't  believe  so. 

Mr.  Nathaniel  Erskine-Smith:  The  625,000  pounds  from  Vote 
Leave  for  BeLeave,  the  100,000  pounds  for  Veterans  for  Britain 
from  Vote  Leave,  and  then  the  2.7  million  pounds  directly  from  Vote 
Leave  for  work  for  Vote  Leave.  That  is  the  picture. 

Mr.  Jeff  Silvester:  We  did  some  work  directly  for  the  DUP,  as 
well,  but  yes. 

Mr.  Nathaniel  Erskine-Smith:  How  much  did  you  receive  from 
the  DUP? 

Mr.  Jeff  Silvester:  We  received  32,000  pounds. 

Mr.  Nathaniel  Erskine-Smith:  When  you  received  the  625,000 
pounds  from  Vote  Leave  to  do  work  for  BeLeave,  was  there  any 
consultation  with  Vote  Leave  officials  about  how  that  should  be 
spent? 

Mr.  Jeff  Silvester:  No.  When  we — 

Mr.  Nathaniel  Erskine-Smith:  Sorry,  my  question  is  for  Mr. 
Massingham. 

Mr.  Zackary  Massingham:  No. 

Mr.  Nathaniel  Erskine-Smith:  So,  there  would  be  no  correspon¬ 
dence  in  and  around  the  time  of  that  625,000  pounds  transfer  with 
you  and  Vote  Leave  officials. 

•  (1015) 

Mr.  Zackary  Massingham:  I  don't  believe  so,  but  there  may  be 
communication  between  me  and  one  of  their  comptrollers  about  the 
wiring  instructions. 

Mr.  Nathaniel  Erskine-Smith:  Was  there  any  correspondence, 
email,  Slack,  or  otherwise,  between  you,  or  Mr.  Silvester,  and  Vote 
Leave  officials  about  how  that  ad  spend  should  be  directed?  I  would 
like  you  to  provide  that  to  this  committee. 

Mr.  Zackary  Massingham:  Sure. 

Mr.  Nathaniel  Erskine-Smith:  Since  AIQ  had  access  to 
programs  for  Vote  Leave,  BeLeave,  and  Veterans  for  Britain,  did 
you  optimize  that  ad  spending  in  any  way  to  ensure  that  there  weren't 
overlapping  messages  to  the  same  targets? 

Mr.  Jeff  Silvester:  No.  The  targeting  information  was  provided  to 
us  directly  from  each  campaign. 

Mr.  Nathaniel  Erskine-Smith:  How  does  a  22-year-old  kid  at 
BeLeave,  who  up  to  that  point  had  spent  in  the  tens  of  thousands  of 
pounds,  if  that.. .and  now  gets  an  intake  of  625,000  pounds.  He  then 
has  the  know-how  to  direct  625,000  pounds  of  ad  spend,  and  tells 
you  specifically  how  to  do  it.  Is  that  your  evidence? 


April  24,  2018 


ETHI-101 


19 


Mr.  Jeff  Silvester:  Not  how  to  do  it.  He  said  who  they  were  tiying 
to  show  these  ads  to. 

Mr.  Nathaniel  Erskine-Smith:  Mr.  Massingham,  you  were  part 
of  the  Slack  channel.  What  did  Mr.  Grimes  tell  you  to  do? 

Mr.  Zackary  Massingham:  Take  the  display  and  Facebook 
Creative,  and  target  it  to  the  discuss  leave  and  BeLeave  audiences 
with  their  message,  which  was  separate  from  the  Vote  Leave 
message. 

Mr.  Nathaniel  Erskine-Smith:  How  was  it  separate? 

Mr.  Zackary  Massingham:  Darren  and  BeLeave  wanted  to 
target  a  more  youthful  audience  with  a  positive  vision  of  what  a 
future  might  look  like  outside  of  the  EU. 

Mr.  Nathaniel  Erskine-Smith:  Were  you  aware  that  if  the 
625,000  pounds  were  spent  by  Vote  Leave  as  Vote  Leave,  it  would 
have  violated  election  finance  law? 

Mr.  Zackary  Massingham:  Yes,  that  would  have  put  them  over 
their  cap. 

Mr.  Nathaniel  Erskine-Smith:  You  were  aware  of  that  at  the 
time? 

Mr.  Zackary  Massingham:  That  was  the  cap  that  all  the 
campaigns  were — 

Mr.  Nathaniel  Erskine-Smith:  So  the  answer  is  yes. 

Mr.  Zackary  Massingham:  Yes. 

Mr.  Nathaniel  Erskine-Smith:  If  there  wasn't  coordination,  why 
would  there  be  a  Google  Drive  owned  by  the  COO  of  Vote  Leave, 
holding  BeLeave-related  documents  to  which  you  had  access  on 
behalf  of  AIQ? 

Mr.  Zackary  Massingham:  I  can't  speak  to  that. 

Mr.  Nathaniel  Erskine-Smith:  It  seems  to  indicate  there  was 
coordination.  Is  that  fair  to  say? 

The  question  is  for  Mr.  Massingham. 

Mr.  Zackary  Massingham:  I  don't  believe  so,  no. 

Mr.  Nathaniel  Erskine-Smith:  Okay.  Have  you  read  the  Matrix 
law  chambers'  report  to  the  digital  and  culture  committee  of  the  U. 
K.? 

Mr.  Zackary  Massingham:  No,  I  have  not. 

Mr.  Nathaniel  Erskine-Smith:  In  that  report,  they  note  that  on 
June  13,  Grimes  was  in  a  position  to  make  arrangements  with 
yourselves  to  provide  services.  Does  that  sound  right,  June  13,  2016? 

Mr.  Zackary  Massingham:  June?  Yes. 

Mr.  Nathaniel  Erskine-Smith:  Okay. 

On  June  17,  Grimes  asked  Vote  Leave  to  transfer  funds  to  AIQ, 
but  he  didn't  know  what  amount  was  due  to  be  transferred.  Does  that 
sound  right? 

Mr.  Zackary  Massingham:  I  can't  speak  to  that. 

Mr.  Nathaniel  Erskine-Smith:  Okay.  On  the  same  day  that 
Grimes  asked  Vote  Leave  to  transfer  the  hinds,  AIQ  provided  an 
insertion  order  for  services  that  corresponded  to  the  amount  of  the 
transfer  to  AIQ  made  by  Vote  Leave. 

Here's  what  I  don't  understand.  In  the  very  short  period  of  time — 
this  is  according  to  the  law  report — between  the  offer  of  donations 


by  Vote  Leave  and  the  conclusion  of  an  advertiser  agreement  and 
insert  orders  between  Grimes  and  yourselves,  there  is  a 
surprising  similarity  between  the  sums  donated  and  the  contractual 
obligations  ostensibly  already  undertaken  by  BeLeave  to  AIQ.  How 
is  this  not  a  coordinated  campaign? 

Mr.  Massingham. 

Mr.  Jeff  Silvester:  I  was  trying  to  provide  you  with  information 
with  respect  to  the  invoices  and  such. 

Mr.  Nathaniel  Erskine-Smith:  No,  no,  no.  I'm  asking 
Mr.  Massingham. 

We're  talking  in  some  cases  22  minutes  between  the  offer  and 
asking  for  it  to  be  paid  by  AIQ.  Mr.  Grimes  is  asking  for  625,000 
pounds  to  be  spent.  He  doesn't  actually  know  what  he's  going  to 
receive  yet,  but  he's  directing  you  to  do  an  ad  spend  and  somehow 
gets  the  exact  same  amount  from  Vote  Leave  immediately  thereafter, 
to  coordinate  the  ad  spend  with  you.  How  is  this  not  a  coordinated 
campaign  between  Vote  Leave  and  BeLeave? 

Mr.  Zackary  Massingham:  I'm  not  sure. 

Mr.  Nathaniel  Erskine-Smith:  Who  was  your  point  of  contact 
with  Veterans  for  Britain? 

Mr.  Zackary  Massingham:  David  Banks  or  Will  Carver. 

Mr.  Nathaniel  Erskine-Smith:  The  100,000  pounds  spent  by 
Veterans  for  Britain  was  the  same  idea.  You  received  100,000 
pounds  from  Vote  Leave  to  spend  on  behalf  of  Veterans  for  Britain, 
but  there  was  no  coordination  whatsoever? 

Mr.  Zackary  Massingham:  Veterans  for  Britain  told  us  they  had 
received  a  donation  and  that  they  would  like  to  put  that  money 
towards  online  advertising. 

Mr.  Nathaniel  Erskine-Smith:  Did  you  not  think  it  was  strange? 
You  received  625,000  pounds  from  Vote  Leave  to  spend  on  behalf  of 
BeLeave?  Did  you  not  think  that  was  strange  in  the  sense  that  if  they 
had  spent  it  on  behalf  of  Vote  Leave  themselves,  they  would  have 
gone  over  the  limit?  Did  this  not  raise  any  flags  for  you  at  the  time? 
•  (1020) 

Mr.  Zackary  Massingham:  No. 

Mr.  Nathaniel  Erskine-Smith:  You're  saying  it  was  perfectly 
normal  to  receive  a  625,000-pound  donation  from  Vote  Leave  on 
behalf  of  BeLeave.  That  was  just  normal. 

Mr.  Jeff  Silvester:  When  they  asked  us  to  do  the  work,  we  sent  an 
invoice  to  BeLeave,  and  then  they  let  us  know  that  it  was  going  to  be 
paid  by  Vote  Leave.  It  was  odd  to  us  that  Vote  Leave  was  making  a 
donation  to — 

Mr.  Nathaniel  Erskine-Smith:  Within  what  period  of  time  did 
that  happen? 

Mr.  Jeff  Silvester:  That  was  all  within  a  couple  of  days. 

Mr.  Nathaniel  Erskine-Smith:  In  a  couple  of  days,  you  get 
625,000  pounds  directed  to  ad  spend,  told  to  you  by  Grimes,  a  22- 
year-old  kid  who's  never  spent  more  than  10,000  or  20,000  pounds 
in  the  course  of  the  campaign  to  date.  Six  days  before  the  campaign 
end  he  says  spend  625,000  pounds,  and  then  a  couple  of  days  later 
he  says,  oh,  it's  going  to  be  paid  for  by  Vote  Leave.  That  doesn't  raise 
any  red  flags  for  you,  Mr.  Massingham? 

Mr.  Zackary  Massingham:  Yep. 


20 


ETHI-101 


April  24,  2018 


Mr.  Nathaniel  Erskine-Smith:  Okay. 

Thanks  veiy  much. 

The  Chair:  Thank  you,  Mr.  Erskine-Smith. 

Next  up,  for  five  minutes,  is  Mr.  Gourde. 

[ Translation ] 

Mr.  Jacques  Gourde:  I  will  tiy  to  get  back  to  a  more  positive 
note. 

Are  your  clients  happy  with  the  services  you  provide? 

[English] 

Mr.  Jeff  Silvester:  With  respect  to  the  Brexit  campaign,  I  think 
mostly,  yes.  Most  of  our  clients  are  satisfied,  but  not  all  of  them. 

[Translation] 

Mr.  Jacques  Gourde:  People  seem  to  appreciate  the  speed  with 
which  your  company  provides  its  services.  You  are  asked  to  place 
ads  on  Facebook,  for  instance. 

Are  you  involved  in  developing  ads  or  do  you  simply  receive 
them  and  post  them  on  Facebook?  Does  your  team  prepare  the  ads? 
[English] 

Mr.  Jeff  Silvester:  Clients  will  come  to  us  with  their  vision,  their 
message,  and  the  things  they  want  to  talk  about.  They'll  oftentimes 
have  images  to  go  with  it.  We  take  their  words  and  tiy  to  shrink  them 
down  into  something  that  will  fit  online.  The  content  really  comes 
from  the  client,  and  we  just  help  craft  that  into  something  that  will  fit 
in  an  online  ad. 

[Translation] 

Mr.  Jacques  Gourde:  If  your  client  provides  an  ad  that  seems  to 
be  fake  news,  do  you  post  it  without  a  critical  look,  simply  because 
you  are  paid  to  do  so? 

[English] 

Mr.  Jeff  Silvester:  No,  and  that  has  not  happened  in  the  course  of 
us  providing  services  either. 

The  information  that  clients  provide  to  us  is  typically  very  well 
aligned  to  exactly  what  they're  doing  in  their  campaign,  whether  it  be 
their  vision,  their  ideas  for  the  future,  or  the  things  they  care  about. 
These  are  the  sorts  of  things  that  clients  provide  us  with  typically. 

[Translation] 

Mr.  Jacques  Gourde:  In  your  experience  with  Brexit,  did  the 
companies  you  dealt  with  declare  the  amounts  they  paid  you  for  the 
election  campaign  or  was  it  really  outside  their  election  campaign? 

[English] 

Mr.  Jeff  Silvester:  Sorry,  I  don't  understand  the  question.  Did 
they  provide  the  amounts  of  the  spending,  or  are  we  talking  about  the 
content  of  the  ads? 

[Translation] 

Mr.  Jacques  Gourde:  I  am  talking  about  the  amounts  you  were 
paid  for  the  services  you  provided  during  the  election  campaign.  You 
are  a  Canadian  company  that  provided  services  in  another  country,  in 
the  United  Kingdom.  Were  the  amounts  you  received  during  the 
Brexit  election  campaign  declared  in  the  United  Kingdom?  In  other 


words,  did  your  clients  declare  the  amounts  you  were  paid  for  your 
services  or  was  that  omitted? 

[English] 

Mr.  Jeff  Silvester:  Yes.  All  of  the  information  on  all  of  the  work 
we  did  in  the  U.K.  was  publicly  reported. 

[Translation] 

Mr.  Jacques  Gourde:  Thank  you. 

I  have  no  further  questions. 

[English] 

The  Chair:  Thank  you,  Monsieur  Gourde. 

Next  up,  for  five  minutes,  is  Mr.  Baylis. 

Mr.  Frank  Baylis:  Thank  you. 

I'm  going  to  follow  up  on  the  point  my  colleague  just  raised  here. 
He  received  a  text  just  now  refuting  what  you  said.  Specifically,  the 
U.K.  Information  Commissioner,  Elizabeth  Denham,  says  that  AIQ 
refused  to  answer  her  specific  questions  relating  to  data  usage  during 
the  referendum  campaign.  It's  to  the  point  that  the  U.K.  is 
considering  taking  further  legal  action  to  secure  the  information 
she  needs. 

This  is  in  real  time.  It  just  happened  based  on  what  you  said. 

Who's  not  telling  us  the  truth,  you  or  her?  It's  a  straight  question 
now.  Who's  not  telling  us  the  truth? 

You  just  led  us  to  believe  that  you  got  two  letters  and  answered 
them  fully.  She's  saying  that  is  not  the  case,  to  the  point  that  they're 
looking  at  taking  legal  action. 

•  (1025) 

Mr.  Jeff  Silvester:  If  she  has  additional  questions,  I'm  hopeful 
that  she'll  follow  up  with  us. 

Mr.  Frank  Baylis:  She  does  not  say  that.  She  said  that  you 
refused  to  answer,  so  she  doesn't  have  additional  ones;  she  has  the 
same  ones  that  you  refused  to  answer. 

Is  she  not  telling  us  the  truth,  or  are  you,  Mr.  Silvester,  not  telling 
us  the  truth? 

Mr.  Jeff  Silvester:  I've  told  you  exactly  what  we  have  done,  and  I 
can  only  speak  to — 

Mr.  Frank  Baylis:  I'm  asking  you  a  straightforward  question. 
This  is  directly  refuted.  Who's  not  telling  us  the  truth  here? 

Mr.  Jeff  Silvester:  I  've  been  100%  honest  in  all  of  my  answers. 

Mr.  Frank  Baylis:  I  will  repeat  it. 

She  is  happy  to  say  that  AIQ  has  refused  to  answer  her  specific 
questions. 

You've  just  said  again  that  you  did  answer  them  all.  Did  you 
answer  them? 

Mr.  Jeff  Silvester:  We  have  provided  answers  to  all  of  the 
questions  she  provided  and  have  offered  to  provide  any  clarification, 
in  our  letters  to  her. 

Mr.  Frank  Baylis:  Explain  to  me  how  we  got  this  information  in 
real  time,  then. 


April  24,  2018 


ETHI-101 


21 


Mr.  Jeff  Silvester:  I  expect — 

Mr.  Frank  Baylis:  Are  you  willing  to  go  to  the  United  Kingdom 
to  testify? 

Do  they  need  to  take  legal  action  to  get  you  to  testify? 

Mr.  Jeff  Silvester:  No.  We've  already  provided  information  to 
them.  The  U.K.  parliamentary  committee  has  invited  us,  and  we'll 
follow  up  with  them,  to  talk  to  them. 

Mr.  Frank  Baylis:  My  colleague,  Mr.  Angus  has  pointed  out  time 
and  time  again  where  eveiybody  else  is  wrong  and  AIQ  is  right. 
Mr.  Silvester  and  Mr.  Massingham,  you've  told  us  how  everybody 
has  it  incorrect.  Now,  here,  in  real  time,  you've  told  us  point-blank 
that  you  received  two  letters  and  that  you  answered  them,  and  we  are 
told  by  their  information  commissioner  that  you  refused  to  answer 
them,  to  the  point  that  they're  looking  to  take  legal  action  against 
you. 

Explain  this  to  me.  Who's  not  right,  her  or  you? 

Mr.  Jeff  Silvester:  I  don't  think  the  two  pieces  of  information  are 
opposed.  If  she's  not  happy  with  the  answers  we've  provided,  then 
I'm  hoping  she'll  reach  out  to  us. 

Mr.  Frank  Baylis:  She  does  not  say  that.  I'll  read  it  again. 

AIQ  refused  to  answer  her  specific  questions. 

She  doesn't  say  she's  not  happy;  she  said  you  refused.  You  said 
you  answered  them. 

Who's  not  correct  here?  Who's  not  telling  us  the  truth? 

Keep  in  mind,  as  Mr.  Angus  just  pointed  out,  everybody  else  has 
not  been  telling  the  truth,  as  you  refuted....  In  this  case  here,  is  she 
not  telling  us  the  truth? 

Mr.  Jeff  Silvester:  I  can  speak  only  for  what  we've  done.  She 
sent  us  the  letter  on  May  17,  and  we  responded.  She  sent  us  a  letter 
again  on  January  30,  and  we  responded. 

Mr.  Frank  Baylis:  Nothing  here  seems  out  of  order  to  you? 
Everything  you've  done  is  correct? 

Mr.  Jeff  Silvester:  No,  I've  said  not  everything  we've  done  is 
correct. 

Mr.  Frank  Baylis:  Everything  you've  told  us  is  correct. 

Mr.  Jeff  Silvester:  Everything  I've  told  you  is  true. 

Mr.  Frank  Baylis:  You  have  purposely  misled  us,  Mr.  Silvester. 

Mr.  Jeff  Silvester:  No. 

Mr.  Frank  Baylis:  You  have  just  purposely  misled  us  to  the  point 
that  someone  would  contact  us  during  your  questioning  and  say  you 
refused.  You  did  not  say  you  refused.  She  says  you  refused. 

Mr.  Jeff  Silvester:  We  answered  the  questions  as  well  as  we  could 
and  that's  all  we  can  do.  Each  time  we've  responded — 

Mr.  Frank  Baylis:  Let's  put  a  copy  of  this  information  that  you 
said,  back.  A  copy  of — 

Mr.  Jeff  Silvester:  You  mean  the  letters  that  we  provided? 

Mr.  Frank  Baylis:  Both  letters,  yes. 

Mr.  Jeff  Silvester:  It's  part  of  an  active  investigation.  I  don't  know 
if  I  can  use  that  or  not. 


Mr.  Frank  Baylis:  What  part  will  you  not  provide  us?  Why  not? 

Mr.  Jeff  Silvester:  We'll  have  to  check  with  the  information 
commissioner's  office. 

Mr.  Frank  Baylis:  What  information  commissioner's  office? 

Mr.  Jeff  Silvester:  The  U.K.  Information  Commissioner's  office. 

Mr.  Frank  Baylis:  The  U.K.  Information  Commissioner's  office. 
You  need  to  check  with  her  whether  you  can  provide  us  the 
information  that  you  didn't  give  her? 

Mr.  Jeff  Silvester:  It's  part  of  their — 

We've  answered  the  questions.  If  they  have  more  questions,  we'll 
happily  answer  them. 

Mr.  Frank  Baylis:  I  have  one  other  quick  question.  You  said 
Vote  Leave  paid  BeLeave's  invoice.  Is  that  correct?  You  just  said 
that. 

Mr.  Jeff  Silvester:  Vote  Leave  made  the  donation  to  BeLeave 
directly  to  us,  yes. 

Mr.  Frank  Baylis:  Vote  Leave  paid  your  invoice. 

Mr.  Jeff  Silvester:  Vote  Leave  paid  the  invoice  that  we  provided 
to  BeLeave,  yes. 

Mr.  Frank  Baylis:  You've  told  us  time  and  again  there  was  zero 
coordination  between  Vote  Leave  and  BeLeave — 

Mr.  Jeff  Silvester:  That's  correct. 

Mr.  Frank  Baylis:  — and  now  I  just  heard  that  BeLeave  contacts 
you,  engages  your  service,  and — guess  what? — Vote  Leave  paid. 
You've  told  us  and  led  us  to  believe  there  was  no  coordination.  How 
did  they  know  to  call  up  and  pay  the  exact  amount  that  you  invoiced 
them?  How  did  they  know  that? 

Mr.  Jeff  Silvester:  When  we  sent  the  invoice  to  Mr.  Grimes,  he 
let  us  know  that  Vote  Leave  would  be  paying  for  that. 

Mr.  Frank  Baylis:  You  told  us  there  was  no  coordination  between 
them. 

Mr.  Jeff  Silvester:  Correct. 

Mr.  Frank  Baylis:  You  led  us  to  believe  there  was  no 
coordination  between  BeLeave  and  Vote  Leave,  and  yet  somehow 
they  picked  up  the  phone  and  said,  “You  know  what?  I'm  not  only 
going  to  pay  BeLeave's  invoice;  I'm  going  to  pay  the  exact  amount.” 
How  did  that  happen  if  there  was  no  coordination? 

Mr.  Jeff  Silvester:  When  that  happened,  we,  as  I  was — 

Mr.  Frank  Baylis:  No,  you  said  there  was  none.  I'm  asking  how  it 
happened. 

Mr.  Jeff  Silvester:  I'm  trying  to  explain  that.  As  Mr.  Erskine- 
Smith  asked  earlier  and  I  was  tiying  to  explain,  when  BeLeave  told 
us  that  Vote  Leave  was  going  to  pay  for  that  information,  we  thought 
it  a  little  odd  ourselves.  We  looked  into  it  on  the  website  from  the 
electoral  commission  and  we  talked  to  the  folks  we  knew  at  Vote 
Leave  who  were  doing  compliance. 

Mr.  Frank  Baylis:  You  told  us  there  was  no  evidence  of  any 
coordination  between  BeLeave  and  Vote  Leave.  You  said  that.  Now 
you're  telling  us  that  they  had  enough  coordination  to  pay  an  invoice, 
not  just  any  invoice:  625,000  pounds.  That's  a  million  plus  dollars, 
and  there's  no  coordination. 


22 


ETHI-101 


April  24,  2018 


Mr.  Jeff  Silvester:  If  I  could  finish  the — 

•  (1030) 

The  Chair:  Thank  you,  Mr.  Baylis  and  Mr.  Silvester. 

The  next  questioner  up  is  Mr.  Kent  for  five  minutes. 

Hon.  Peter  Kent:  Thanks,  Chair. 

Gentlemen,  you  said  that  AggregatelQ  merely  works  with 
volunteer  infonnation,  supporter  information,  donor  information, 
which  the  client  provides  to  you.  In  the  case  of  Cambridge 
Analytica,  or  SCL,  how  can  you  determine  that  the  information  that 
they  are  providing  you  to  work  with  in  campaigns  of  different  sorts, 
like  the  ones  we're  discussing  today,  has  been  acquired  legally, 
properly? 

It  would  seem  that  shifting  all  of  the  responsibility  to  your  clients 
provides  you  with  plausible  deniability.  Surely  you  must  sense  in 
some  situations  when  particularly  large  databases  are  presented  to 
you  that  you  might  have  questions  and  that,  given  that  you  have 
worked  with  Mr.  Wylie  in  the  past  and  know  the  circumstances  of  his 
contract  ending  with  the  Liberal  Party  in  2009,  there  might  be 
invasive  elements  to  the  way  the  data  was  acquired. 

Mr.  Jeff  Silvester:  I  don't  know  the  nature  of  why  he  stopped 
working  with  the  Liberal  Party  in  2009.  I  know,  though,  that  the  data 
that  we  get  or  the  information  that  we  get  is  typical  voter  file 
information.  In  the  United  States,  for  example,  it  includes  their  name 
and  address  and  oftentimes  it  will  include  their  voting  history.  That's 
typical  information  that  any  registered  political  pally  or  any 
candidate  is  going  to  get.  That's  the  type  of  information  we  get. 
That's  not  unusual  by  any  stretch  of  the  imagination. 

Hon.  Peter  Kent:  Mr.  Vickery,  in  his  testimony  regarding  the 
Republican  National  Committee's  Data  Trust  data  and  any  number  of 
other  groups  that  they  worked  with,  such  as  the  Koch  brothers- 
backed  infonnation  company  i360,  said  that,  in  fact,  this  goes  far 
beyond  that  basic  voter  information.  It  digs  down  deeper  into  sexual 
preferences,  religious  biases  or  attitudes,  and  racial  attitudes.  He  says 
that  basically  it's  a  complete  identity  profile  and  that  the  infoimation 
that  you  may  have  worked  with  on  the  Republican  campaigns  was 
deeply  personal  and  beyond  the  line,  over  the  line,  in  terms  of 
profiling  those  individuals  who  you  were  targeting. 

Mr.  Jeff  Silvester:  I  haven't  seen  datasets  that  have  the  specific 
information  you're  talking  about,  but  we  are  doing  some  work  with 
the  Republican  national  database  for  one  client  in  particular.  That's 
for  that  client.  The  infonnation  in  that  database  that  we  have  access 
to  is  basic  border  data  in  each  state  that  we're  working  with. 

Hon.  Peter  Kent:  My  last  question  is  more  simple  housekeeping. 
I  understand  that  AggregatelQ  received  an  industrial  research 
assistance  program  grant.  Would  you  be  willing  to  provide  the 
committee  with  a  list  of  the  names  of  the  individuals  you 
communicated  with  regarding  the  application  and  awarding  of  that 
grant? 

Mr.  Jeff  Silvester:  We  worked  with  the  NRC,  with  an  industrial 
technology  adviser,  to  complete  that  grant,  and  went  through  a  very 
rigorous  process  with  him.  I  think  all  that  information  is  available 
through  NRC. 

Hon.  Peter  Kent:  And  the  program,  the  work  that  was  done  with 
the  benefits  of  that  grant  funding  was  what? 


Mr.  Jeff  Silvester:  We  made  a  reporting  platform  that  took 
information  from  online  advertising  or  door-to-door  to  gauge  a 
general  idea  about  how  a  campaign  was  performing  in  that  time.  We 
have  not  deployed  that  program  yet,  but  we're  looking  forward  to 
doing  that  in  the  near  future. 

Hon.  Peter  Kent:  Is  that  available  for  client  purchase  in  Canada? 

Mr.  Jeff  Silvester:  Not  for  client  purchasing,  but  for  licensing. 
We  have  not  been  able  to  do  that  yet. 

Hon.  Peter  Kent:  You  haven't  approached  any  political  parties? 

Mr.  Jeff  Silvester:  We've  approached  people,  and  we  have  had 
someone  who  we  thought  was  going  to  move  forward  with  it.  They 
opted  not  to,  and  recently  we  had  a  few  more  and  they've  opted  to 
delay  for  the  time  being. 

Hon.  Peter  Kent:  Obviously  you  would  be  discreet  and  not  share 
with  the  committee  who  those  potential  clients  might  have  been? 

Mr.  Jeff  Silvester:  We  do  owe  confidentiality  to  our  clients. 

Hon.  Peter  Kent:  Yes,  I  understand. 

Thank  you. 

•  (1035) 

The  Chair:  Thank  you,  Mr.  Kent. 

Next  up  for  five  minutes  is  Mr.  Saini. 

Mr.  Raj  Saini:  Part  of  what  has  transpired  has  been  because  of 
one  survey,  but  I'm  sure  multiple  surveys  occurred.  Has  there  been 
any  data  transfer  between  Cambridge  Analytica  and  AIQ  not  only  on 
this  topic,  but  on  other  subjects? 

Mr.  Jeff  Silvester:  I  don't  think  so,  no. 

Mr.  Raj  Saini:  So  there  has  been  no  data  transfer  of  information? 

Mr.  Jeff  Silvester:  From  Cambridge  Analytica? 

Mr.  Raj  Saini:  From  Cambridge  Analytica. 

Mr.  Jeff  Silvester:  No,  not  from  Cambridge  Analytica. 

Mr.  Raj  Saini:  I  have  in  front  of  me  testimony  from  Brittany 
Kaiser  who  was  the  foimer  director  of  program  development  at 
Cambridge  Analytica,  and  this  is  the  testimony  she  gave  in  the 
House  of  Commons  committee.  MP  Ian  C.  Lucas  asked  her,  “Did 
you  know  that  Cambridge  Analytica  had  an  agreement  with  AIQ  to 
transfer  data?” 

Her  answer  was,  “We  would  have  had  that,  because  that  would 
have  been  essential  to  our  work  on  Senator  Ted  Cruz's  presidential 
campaign”. 

Is  that  incorrect? 

Mr.  Jeff  Silvester:  The  work  we  did  on  Ted  Cruz's  campaign  was 
through  SCL,  but  at  the  time — 

Mr.  Raj  Saini:  Just  to  remind  you  that  she  is  the  foimer  director 
of  program  development  at  Cambridge  Analytica. 

Mr.  Jeff  Silvester:  I'm  aware  that  SCL  had  some  relationship  with 
Cambridge  Analytica. 

I  don't  know  the  extent  of  that  relationship. 

Mr.  Raj  Saini:  She's  confident  that  there  was  an  agreement 
between  Cambridge  Analytica  and  AIQ  to  transfer  data. 


April  24,  2018 


ETHI-101 


23 


Mr.  Jeff  Silvester:  We  have  no  agreements  with  Cambridge 
Analytica. 

Mr.  Raj  Saini:  She  says,  “We  would  have  had  that,  because  that 
would  have  been  essential  to  our  work  on  Senator  Ted  Cruz's 
presidential  campaign”. 

Mr.  Jeff  Silvester:  We  have  no  contracts  with  Cambridge 
Analytica. 

Mr.  Raj  Saini:  Then  MP  Lucas  on  a  follow-up  says,  “Can  you 
confirm  that  Cambridge  Analytica  transferred  data  to  AIQ?” 

Her  answer  was: 

...the  essential  relationship  between  AIQ  and  Cambridge  Analytica — or  the  SCL 
group — was  that  AIQ  had  built  platforms  that  we  used  to  collect  data,  so  we 
would  have  had  to  transfer  data  between  ourselves  for  us  to  access  that. 

Mr.  Jeff  Silvester:  As  I  mentioned,  we  did  create  that  software  for 
SCL  and  we  talked  about  that  earlier,  the  political  customer 
relationship  management.  That  platform  would  track  that,  if 
candidates  were  going  door-to-door,  making  phone  calls,  this  sort 
of  thing. 

Mr.  Raj  Saini:  You  are  saying  right  now  that  you  received  no 
transferred  data  from  Cambridge  Analytica? 

Mr.  Jeff  Silvester:  I'm  saying  we  received  information  from  SCL, 
but  not  from  somewhere  else. 

Mr.  Raj  Saini:  But  this  goes  to  the  contradiction.  She's  saying  one 
thing  and  you're  saying  another.  I  want  to  know  who's  right  and 
who's  wrong. 

Mr.  Jeff  Silvester:  Perhaps  it's  a  question  of  which  organization. 
As  I  said,  when  we  were  working  on  Ted  Cruz  we  were  working 
with  SCL.  She  may  have  been  unaware  of  the — 

Mr.  Raj  Saini:  When  you  worked  on  Ted  Cruz's  campaign  you 
received  no  data  from  that  campaign  in  the  United  States  to  your 
headquarters  in  Victoria;  no  data  was  transferred? 

Mr.  Jeff  Silvester:  I  didn't  say  that,  no.  We  received  information 
from  the  campaign  and  from  SCL  for  our  work  during  that 
campaign. 

Mr.  Raj  Saini:  Not  from  Cambridge  Analytica? 

Mr.  Jeff  Silvester:  Not  from  Cambridge  Analytica. 

Mr.  Raj  Saini:  The  chair  of  the  committee,  Damian  Collins,  in 
response  to  something  that  Ms.  Kaiser  says,  says,  “  On  a  point  of 
clarification,  you  mentioned  Chris  Wylie  worked  for  SCL  Canada”. 

Her  answer  was,  “That  was  a  name  used  for — I  don't  know  him  as 
an  individual  or  the  AIQ  office.  That  was  considered  SCL  Canada. 
Our  company  tended  to  have  a  business  model  where  we  would 
partner  with  another  company,  and  that  company  would  represent  us 
as  SCL  Germany  or  SCL  U.S.A.  That  was  the  model.” 

His  response  was,  “So  as  far  as  you're  concerned,  SCL  Canada 
and  AIQ  are  the  same  thing?” 

Her  response  was,  “  I  believe  so,  yes”. 

I  think  all  of  us  have  got  this  idea  of  you  guys  being  SCL  Canada. 
Everybody  who  knew  you  or  contacted  you,  worked  with  you, 
considered  you  as  SCL  Canada.  How  would  they  have  got  that 
impression?  Can  you  explain  that? 


Mr.  Jeff  Silvester:  The  work  we  did  for  SCL  came  through  SCL. 
I  can't  control  how  they  speak  about  us  within  their  company,  but 
we've  represented  ourselves  as  AggregatelQ  always. 

Mr.  Raj  Saini:  The  chair's  follow-up  question  goes,  "Do  you 
believe  Chris  Wylie  was  working  for  AIQ  if  he  was  also  working  for 
SCL  Canada?” 

Her  answer  was,  “Yes,  I  believe  that  SCL  Canada  was  just  a 
glorified  title,  but  he  was  full  time  engaged  with  AIQ.” 

Mr.  Jeff  Silvester:  That's  not  accurate.  We've  always  been  100% 
Canadian  owned  and  operated. 

Mr.  Raj  Saini:  So  her  testimony  here  is  inaccurate. 

Mr.  Jeff  Silvester:  Yes. 

Mr.  Raj  Saini:  Okay.  That's  it. 

The  Chair:  Thank  you,  Mr.  Saini. 

Last  up  for  three  minutes  is  Mr.  Angus. 

Mr.  Charlie  Angus:  Thank  you,  Mr.  Chair. 

The  question  of  the  integrity  of  the  electoral  system  here  and 
around  the  world  to  me  is  sacrosanct.  I'm  looking  at  the  pitch  that 
SCL  and  AggregatelQ  made  on  the  Trinidad  and  Tobago  deal,  Mr. 
Massingham.  It  was  boasting  of  the  ability  to  get  de-anonymizing 
data.  That  included  emails.  That  would  be  illegal,  would  it  not,  Mr. 
Massingham? 

•  (1040) 

Mr.  Zackary  Massingham:  In  what  context? 

Mr.  Charlie  Angus:  Being  able  to  gather  emails. 

Mr.  Zackary  Massingham:  That  would  have  been  done  through 
the  party  that  tool  would  have  been  provided  to. 

Mr.  Charlie  Angus:  That  was  SCL  working  with  AggregatelQ  in 
Trinidad. 

In  Nigeria,  your  friend  company,  SCL,  working  with  you  and 
Cambridge  Analytica  was  also  involved  with  a  rogue  Israeli  ops 
team  that  included  gathering  private  medical  records  and  emails.  You 
would  be  aware  if  you  were  involved  in  this  that  it  would  be  illegal, 
right  Mr.  Massingham? 

Mr.  Zackary  Massingham:  I  have  no  knowledge  of  that. 

Mr.  Charlie  Angus:  What  Chris  Wylie  says  is  that  people  were 
getting  very  concerned,  they  were  getting  panicked  phone  calls.  He 
said: 

'My  predecessor  was  found  dead,'  he  said.  'One  of  my  other  co-workers  had  a 
massive  head  injury  and  is  missing  part  of  his  skull.  People  do  get  hurt  at  this 
firm.  They  work  with  Israeli  private  intelligence  firms  who  are  willing  to  do 
essentially  whatever  if  you  pay  them.  This  is  why  so  many  people'  .  .  .  'are  afraid 
to  come  forward  to  talk  about  the  firm  because  it’s  intimidating.' 

Mr.  Massingham,  you're  listed  as  the  head  of  SCL  Canada.  Do 
you  want  to  continue  to  tell  us  that  you're  not  the  head  of  SCL 
Canada? 

Mr.  Zackary  Massingham:  I'm  not  the  head  of  SCL  Canada. 

Mr.  Charlie  Angus:  The  next  step  of  questions  of  illegality  is 
going  back  to  BeLeave,  which  is  on  the  same  Google  Drive  as  the 
Vote  Leave,  which  is  625,000  pounds  transferred  and  spent  in  the 
final  six  days.  The  British  Parliament  is  investigating  whether  that 
was  illegal. 


24 


ETHI-101 


April  24,  2018 


Yet,  when  you  were  spoken  to  about  this  by  Christopher  Wylie, 
Jeff  Silvester  was  saying  it  was  “totally  illegal'’.  He  said,  “they  found 
it  amusing” — that's  you  and  your  partner  there — “You  have  to 
remember  this  is  a  company  that’s  gone  around  the  world  and 
undermined  democratic  institutions  in  all  kinds  of  countries.  They 
couldn't  care  less  if  their  work  is  compliant  because  they  like  to 
win.” 

I  put  it  to  you  that  if  you've  been  lying  to  our  committee  and  that 
you  can't  even  answer  on  your  relationship  with  SCL  Canada,  you 
should  not  be  involved  in  any  way  in  elections  because  of  your  total 
disrespect  that  we  see  at  our  committee  here.  We  might  seem  a  like  a 
quaint  little  operation,  but  we  represent  the  people  of  Canada. 

Mr.  Massingham,  when  we  ask  direct  questions  about  how  you 
could  have  had  a  phone  directed  to  you  as  the  head  of  SCL  Canada 
and  you  say  you  weren't  aware  of  that,  that  just  beggars  belief.  I  can't 
see  how  anybody  could  give  you  a  625,000-pound  campaign,  let 
alone  a  5  million-pound  campaign,  if  you  didn't  even  know  that  you 
had  a  phone  listing  you  as  the  head  of  another  company. 

Don't  you  have  anything  to  tell  us,  Mr.  Massingham? 

Mr.  Zackary  Massingham:  No. 

Mr.  Charlie  Angus:  Thank  you. 

The  Chair:  Thank  you,  Mr.  Angus. 


We're  at  the  end  of  our  questions. 

I  have  one  question  for  you  left  outstanding. 

Were  you  ever  part  of  or  involved  in  coordinating  or  organizing 
multiple  clients'  ads  for  the  same  or  similar  campaigns? 

Mr.  Jeff  Silvester:  Sony,  were  we  involved  in  coordinating 
between  the  clients  or  just  that  we  worked  with  the  clients? 

The  Chair:  I'll  state  it  again,  so  it's  clear. 

Were  you  ever  part  of  or  involved  in  coordinating  or  organizing 
multiple  clients'  ads  for  the  same  or  similar  campaigns?  Yes  or  no? 

Mr.  Jeff  Silvester:  No,  I  don't  believe  so. 

The  Chair:  Thank  you. 

I  would  say,  as  the  chair  of  this  committee,  that  I  know  we're  all 
saying  the  same  thing  and  we're  all  concerned.  Something  doesn't 
smell  right  here.  I  would  challenge  AIQ  to  do  the  right  thing. 

That's  the  end  of  our  testimony  today.  I'd  like  to  thank  everybody 
for  your  questions  and  thank  you  for  appearing  today. 

The  meeting  is  adjourned. 


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