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Bucking Stereotypes, A More Sober Russia Emerges

Charles Maynes

   MOSCOW -- Alcohol consumption by Russians has dropped by half over the
   past decade and now sits at levels that are lower than those of Western
   countries such as France and Germany, a recent study shows.

   The World Health Organization study found that between 2003 and 2016,
   Russian alcohol use fell by 43%.

   Russia "provides a powerful example of success for other countries to
   reduce the enormous health and economic burdens stemming from alcohol,"
   the report said.

   The findings are proof that the enduring stereotypes of Russia as a
   vodka-swilling nation are increasingly out of touch, Russian alcohol
   consumers say.

   "People come to the bar not to get drunk, but to rest, relax, and enjoy
   whatever drink it is that they prefer," said Alexander Cherkasov,
   manager of Pasternak Bar, one of a wave of "craft beer" establishments
   that have swept Moscow and other Russian cities in recent years.

   "People think Russians drink only vodka, but it just isn't true
   anymore," Cherkasov added.

   Pouring through history

   Russian drinking -- and state efforts to curb it -- is an old story in
   Russian history, with vodka, considered Russia's national drink, at the
   center of events.

   According to legend, Vladimir the Great chose Christianity over Islam
   because of its lax approach to liquor.

   "Drinking is the joy of Russia," the Grand Prince allegedly said. "We
   cannot do without it."