Originally posted by the Voice of America. Voice of America content is produced by the Voice of America, a United States federal government-sponsored entity, and is in the public domain. Bucking Stereotypes, A More Sober Russia Emerges Charles Maynes MOSCOW -- Alcohol consumption by Russians has dropped by half over the past decade and now sits at levels that are lower than those of Western countries such as France and Germany, a recent study shows. The World Health Organization study found that between 2003 and 2016, Russian alcohol use fell by 43%. Russia "provides a powerful example of success for other countries to reduce the enormous health and economic burdens stemming from alcohol," the report said. The findings are proof that the enduring stereotypes of Russia as a vodka-swilling nation are increasingly out of touch, Russian alcohol consumers say. "People come to the bar not to get drunk, but to rest, relax, and enjoy whatever drink it is that they prefer," said Alexander Cherkasov, manager of Pasternak Bar, one of a wave of "craft beer" establishments that have swept Moscow and other Russian cities in recent years. "People think Russians drink only vodka, but it just isn't true anymore," Cherkasov added. Pouring through history Russian drinking -- and state efforts to curb it -- is an old story in Russian history, with vodka, considered Russia's national drink, at the center of events. According to legend, Vladimir the Great chose Christianity over Islam because of its lax approach to liquor. "Drinking is the joy of Russia," the Grand Prince allegedly said. "We cannot do without it."