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Demand for Diversity in US vs. What Interests Chinese Fans

by Elizabeth Lee

   SAN DIEGO --

   Whether it's in movies, comic books or video games, fans say there is
   diversity in the superhero universe.

   At the international Comic-Con convention that ended July 22, Emmeline
   Ye, a Chinese-American from San Diego, is dressed up in a Wonder Woman
   costume. She said her next costume will be of her favorite character in
   the video game, "Overwatch."

   "I appreciate that they put a Chinese character in that game, and the
   fact that she's a scientist and she's smart. She's helping save the
   world," Ye said.

   For many African-American movie fans, the film "Black Panther,"
   released this year, was a milestone.

   "When 'Black Panther' came out, I was so excited to see my future
   children have something to look up to," said Shanice Souvenir, who also
   attended Comic-Con dressed as Princess Shuri of Wakanda, a character in
   the movie.

   Diversity in comics

   In recent years, superheroes in comic books and American popular
   culture have become increasingly diverse. But fans and creators say
   more work needs to be done, especially on the big screen, to fully
   represent American society.

   "Print, I think, tends to be able to get away with that first and kind
   of test the waters," said freelance comic book writer Vita Ayala.

   University of Oregon director of comics and cartoon studies Ben
   Saunders agreed that initial risks can be taken with comics, a medium
   that can be more experimental than big-budget Hollywood films. But he
   said comic book superheroes have not always been so diverse.

   "The initial wave of superheroes of the 1930s and '40s was
   predominantly male and always exclusively white," Saunders said.

   Nonwhite characters at the time were stereotypes, said Nicky
   Wheeler-Nicholson, granddaughter of Malcolm Wheeler-Nicholson, founder
   of DC Comics.

   "African-Americans were always drawn with big white lips, which is just
   horrible. And the Asian characters' skin tone was usually yellow, which
   is just weird. And so, they were usually the menace. They were usually
   the evil bad guy," she said.

   'First nonwhite heroes

   The first nonwhite superheroes did not quite look human and took the
   form of the green Hulk and The Thing, who is orange.

   "The Hulk is readily sort of understandable as a kind of complicated
   allegory for race, as a sort of figure through ideas of monstrosity,"
   Saunders said.

   In 1966, in the midst of the U.S. civil rights movement, Black Panther
   became the first black superhero in the Marvel universe, which
   Hollywood has embraced.

   "We actually saw 'Black Panther' a couple of different times on opening
   day because it was so good," said comics and pop culture fan Rosemary
   Matthew. "And we were really glad to see that something that was
   related to somebody that we could relate to was done really well."

   "Black Panther" opened strong in China, earning $66.5 million during
   the first three days in theaters. Reviews in China have been lukewarm.

   "A lot of the times, I do hear that China doesn't want to see black
   people or other people of color. Hollywood doesn't think that diverse
   stories could sell overseas, so they make less of it, and they don't
   give chances to diverse stories that could be good," said
   Chinese-American Alice Mei Chi Li, who works as a freelance
   illustrator.

   In May, Marvel released its first Chinese superheroes in print.

   The Black Panther, the Hulk and other superheroes appear together in
   the latest Marvel film, "Avengers: Infinity War." It has become
   Marvel's most successful superhero movie in China and was granted a
   30-day extended run.