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Facebook to Stop Spending Against California Privacy Effort

by Associated Press

   SACRAMENTO, CALIF. --

   Facebook says it will stop spending money to fight a proposed
   California ballot initiative aimed at giving consumers more control
   over their data.

   The measure, known as the "California Consumer Privacy Act," would
   require companies to disclose upon request what types of personal
   information they collect about someone and whether they've sold it. It
   also would allow customers to opt out of having their data sold.

   The company made the announcement Wednesday as chief executive Mark
   Zuckerberg underwent questioning from Congress about the handling of
   user data.

   Pressure has mounted on Facebook to explain its privacy controls
   following revelations that a Republican-linked firm conducted
   widespread data harvesting.

   Facebook had donated $200,000 to a committee opposing the initiative in
   California -- part of a $1 million effort by tech giants to keep it off
   the November ballot.

   Facebook said it ended its support "to focus our efforts on supporting
   reasonable privacy measures in California."

   Proponents of the ballot measure applauded the move.

   "We are thrilled," said Mary Ross, president of Californians for
   Consumer Privacy.

   The California Chamber of Commerce and other groups are fighting to
   keep the measure off the ballot through the "Committee to Protect
   California Jobs." Google, AT&T, Verizon and Comcast also contributed
   $200,000 each to that effort in February.

   Committee spokesman Steve Maviglio said the measure would hurt the
   California economy.

   "It is unworkable and requires the internet in California to operate
   differently -- limiting our choices, hurting our businesses, and
   cutting our connection to the global economy," he said.