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      Apple Reportedly Canceling Apple Arcade Games and Changing Direction

   Josh Centers

   Over at Bloomberg, Mark Gurman and Jason Schreier report that [1]Apple
   has canceled some upcoming games as the company struggles to keep
   subscribers on its $4.99-per-month Apple Arcade gaming service. Apple
   has reportedly informed developers that it is changing its strategy,
   seeking out more addicting games that will retain subscribers.
   Bloomberg has its problems (see '[2]Apple Categorically Denies
   Businessweek's China Hack Report,' 8 October 2018), but Gurman is known
   for reliable sources and accurate reporting.

   While the struggles of Apple News have been well-publicized (see
   '[3]The New York Times Pulls Out of Apple News,' 30 June 2020), this is
   the first hint of trouble related to Apple Arcade, which debuted last
   year (see '[4]Apple Unveils Apple Arcade and Apple TV+ Prices and
   Dates,' 10 September 2019). I'm not surprised'most of the Apple Arcade
   lineup is extremely shallow, and Apple has done a weak job of marketing
   it. The eagerly awaited [5]Beyond a Steel Sky dropped on the Friday of
   WWDC with nary a bit of promotion.

   More concerning is this new direction Apple is taking. In its quest for
   services revenue, will Apple resort to the same sort of sketchy tactics
   employed by social networks and many mobile game developers to [DEL:
   get users hooked :DEL] keep users engaged?

   [6]Read original article

References

   Visible links
   1. https://www.bloomberg.com/news/articles/2020-06-30/apple-cancels-arcade-games-in-strategy-shift-to-keep-subscribers
   2. https://tidbits.com/2018/10/08/apple-categorically-denies-businessweeks-china-hack-report/
   3. https://tidbits.com/2020/06/30/the-new-york-times-pulls-out-of-apple-news/
   4. https://tidbits.com/2019/09/10/apple-unveils-apple-arcade-and-apple-tv-prices-and-dates/
   5. https://revolution.co.uk/games/beyond-a-steel-sky/
   6. https://www.bloomberg.com/news/articles/2020-06-30/apple-cancels-arcade-games-in-strategy-shift-to-keep-subscribers

   Hidden links:
   7. https://tidbits.com/wp/../uploads/2020/07/Apple-Arcade.jpg