Reprinted from TidBITS#1032/21-Jun-2010 with permission.
Copyright (C) 2010, TidBITS. All rights reserved.
http://www.tidbits.com/

MobileMe Mail Adds Server-side Rules, SSL, and More
---------------------------------------------------
  by Tonya Engst <tonya@tidbits.com>
  article link: <http://db.tidbits.com/article/11371>
  6 comments

  Apple has updated MobileMe Mail with important new features that
  significantly modernize the email service, making it easier to use
  if you check email on more than one computer or device, and enabling
  its Web-based interface to compete better with other cloud-based
  email services like Gmail. These changes are important to all
  MobileMe subscribers, whether you use the Web-based interface, Apple
  Mail on the Mac, the Mail app on an iOS device, or a third-party
  email client.

<http://www.apple.com/mobileme/news/2010/06/the-new-mobileme-mail-available-to-all-members.html>

  MobileMe Mail is available only for subscribers to MobileMe, Apple's
  many-featured online service. MobileMe costs $99 per year for a
  single user and $149 for a five-user family pack, but a free 60-day
  trial is available and lower-cost pricing can usually be found on
  Amazon.com; Amazon currently charges $66.98 and $99.49,
  respectively. Apple used to offer email-only accounts, but those
  were discontinued for new users during the .Mac-to-MobileMe
  transition.

<http://www.apple.com/mobileme/>
<http://www.amazon.com/dp/B001AMLRU4/?tag=tidbitselectro00>
<http://www.amazon.com/dp/B001AMHXD4/?tag=tidbitselectro00>


**Server-side Rules** -- MobileMe Mail now offers user-created,
  server-side filters, a feature that is becoming de rigueur for email
  systems, because so many people read email in more than one place.
  It makes sense to sort incoming email once on the server, with email
  from mailing lists and special people going into appropriate
  corresponding folders. Then, no matter whether you read your email
  on an iPhone, iPad, Blackberry, webmail client at the library,
  laptop, iMac, or whatever, your email is pre-sorted when you receive
  it.

  Applauding MobileMe for adding server-side rules is like applauding
  an ice cream shop for adding flavors beyond vanilla. Really, all
  Apple has added is chocolate and strawberry, certainly a good start,
  but sophisticated users will be looking for the rainbow swirl and
  mint chip options. For example, MobileMe Mail has 4 options for
  criteria that a rule can use to identify messages to move. In
  contrast, Gmail offers 6 criteria and Apple Mail under Mac OS X 10.6
  Snow Leopard has over 25.

<http://www.tidbits.com/resources/2010-06/MobileMe-Mail-rules.png>

  The addition of server-side rules means that if you have created
  significant client-side rule sets in Apple Mail or other email
  clients you must set up MobileMe's new server-side rules carefully,
  in order to avoid conflicts or unexpected behavior.


**Archiving** -- MobileMe Mail now supports archiving, another feature
  popular with Gmail users. An archive provides a place to store
  messages that you have read and dealt with, and want to keep, but
  that you don't need to file manually into a specific folder. When
  you archive a message, that message is no longer in your Inbox but
  isn't deleted. MobileMe implements this feature differently from
  Gmail: Gmail removes all labels from archived messages (making them
  visible only when you select All Mail, or perform a search), while
  MobileMe Mail moves archived messages into a mailbox called Archive.

  To archive a message while using MobileMe Mail's Web client, you
  click the new Archive button in the toolbar. Be aware that if you
  archive a message via the Web client, and then want to read it in
  Apple Mail 4.3 in Snow Leopard, you can find it in the Archive
  mailbox under the MobileMe category in the sidebar.


**Secure Connections** -- For a modern email service to be taken
  seriously these days, it must offer security options that prevent
  snoops from intercepting your communications, whether what's being
  protected is your shopping history or your top secret spy plans. To
  that end, Apple now secures all Web-based connections to MobileMe
  Mail with SSL/TLS, thus eliminating the chance that someone with
  access to the bits travelling between your computer and Apple's
  servers can read them.

  Even more so than the addition of server-side rules, SSL encryption
  of Web-based connections is a basic requirement, and it's about time
  Apple added it to MobileMe.


**Support for External Email Addresses** -- Lots of people have more
  than one email address - home, work, and more - but want to check
  them all in a single place. In the past, there's been no reason you
  couldn't forward mail from another email provider to MobileMe, and
  that's still true. However, MobileMe Mail now lets you send mail
  using a non-MobileMe address, which is extremely helpful if you want
  to respond to a colleague using your work email address.

<http://support.apple.com/kb/HT4222>

  It's worth noting that this feature sends directly through your
  external address's SMTP server, so you need to know its domain name,
  along with the username and password that identify you.

<http://help.apple.com/mobileme/interface/index.html#mm281e18ad>


**Other Changes** -- The above changes are important additions to the
  MobileMe service, because they will help Apple compete meaningfully
  with other Web-based email services and in the mobile arena, and
  because many users will find them immediately helpful.

  Apple has made some other more subtle changes worth mentioning, too:

* Overall, the MobileMe Web interface looks much more like its iPhone
  and iPad counterparts, with similar buttons and overall look and
  feel. It now offers two new views, too. The Classic view, which
  offers a left-side mailbox list and a right-side message list
  stacked on top of a message pane, has been replaced as the default
  by the new three-column Widescreen view. Also available is a
  two-column Compact view that hides the mailbox list.

  It's worth taking the time to explore all three views, to get a
  better sense of your options and the organizational hierarchy of
  MobileMe Mail. You switch views using the Switch View pop-up menu,
  which you'll find above the message list and/or near the upper left.

* A new design element is the Cloud button at the upper left of the
  window. Clicking it reveals a pop-up task-switcher strip for
  switching quickly to other MobileMe services: Contacts, Calendar,
  Gallery, iDisk, and Find My iPhone. Although it now takes two clicks
  to do what could previously be done with one, the result is a
  toolbar that's less cluttered and more visually appealing. Clearly,
  Apple is not aiming MobileMe at efficiency mavens. Apple may also be
  training users to handle task switching in iOS 4.

<http://www.tidbits.com/resources/2010-06/MobileMe-cloud-and-switcherbar.png>

* Apple's description of the new Mail version highlighted enhanced
  junk mail filtering and faster performance. The new junk mail
  filtering system is not optional and MobileMe Mail's preferences
  offer nothing for users to configure. Email identified as junk is
  placed in a Junk mailbox where it may easily be examined - or
  ignored!

* In Firefox, at least, the MobileMe Web interface asks to store data
  on your computer for offline use (Firefox prompts you to approve
  such actions). Apple says nothing about offline use that we've seen,
  and we haven't yet been able to test to see if it's really enabled.

  For those contemplating a switch to a mobile email scenario with
  multiple devices, or those who provide informal support to friends
  and family, Apple has significantly boosted the appeal of a
  MobileMe-based system, especially for users who prefer to use
  Apple-branded products or who are looking for a clean approach to
  email that works well via the Web, a standalone email client on the
  Mac, or an iOS device.

  ----
  read/post comments: <http://db.tidbits.com/article/11371#comments>
  tweet this article: <http://db.tidbits.com/t/11371>